Upgraded Showcase IDX Listing Page Going Live

We’re excited to be releasing a new version of our listing page this Wednesday 8/14 at 12am EDT (Tuesday night at midnight Eastern). This new version has an updated design and user experience, and is the first iteration of an ongoing project to refine and improve our listing page experience, for consumers and our customers. There are some key improvements in this release:

  • Overall Look & Feel: We simplified the design and now have more that consumers want and expect to see. We’ve reduced the number of items, especially unfamiliar at first sight items above the fold of the page.

  • SEO: We’ve added a number of SEO upgrades to the listing page. In addition to performance improvements, we’ve added the additional photos which all have ALT tags, we’ve added schema.org structured data tags around key pieces of information. This markup code helps Google determine which information is the most relevant and important on your page and can potentially be used in rich snippets in search results, if the website as a whole has enough authority (and a lot of other factors).

  • Photos: We’ve made the main photo much larger and simplified the navigation through the gallery. The gallery also loads much faster. In addition to the main photo we now preview the listing photos in our QuickView column on the left side. The user can click through these photos very quick and see multiples at a time. This is a concept we’re going to keep on developing, there’s a few other ways we can see photo previews being valuable to the consumer to quickly decide if a listing is relevant to their preferences/needs.

  • Call To Actions: A central part of this new release was to rethink our Call-To-Actions which are all the buttons and links a consumer can push to either ask for help, and/or create a lead. We wanted to add more of them but do it in a way that made sense and not be overwhelming to the user. We are now providing more and clearer opportunities for users to reach out and create leads than we ever have and not just at the top of the page. The Calls-To-Actions are repeated a few times throughout the page as you with one right at the bottom of the listing information. We’re confident that this simple new design and usability will increase lead conversion.

  • Friends and Family: We’ve also simplified our “Social Search” section and renamed it Friends and Family. The name Social Search didn’t really give people a good idea of what it does. We’ve also taken out the share to social networks button from that section too and put it with our main call-to-actions, as having it there added confusion. So it’s now simplified and indicative of the value it can provide. We’re looking to add more to the Friends and Family functionality in upcoming releases to make it even more valuable.

  • Bathrooms: One of the things we’ve heard a lot about is the consistency of bathroom data. Different MLSs have the bathroom data in different formats, and have different classifications for the same type of bathroom. So we have now carried over the Total Bathrooms number for each listing into the listing summary area at the top of the page, and then in the Listing Snapshot we break that down into the number of full baths and partial baths. We now have the ability to break that down even further into ½ Baths and ¾ Baths, and will be able to update the data mappings for each MLS where this could improve clarity. That data work is outside of the scope of this project.

  • Additional CSS Classes: We have added another layer of CSS specificity to the new page which should allow more advanced users to customize more specific classes and page elements. 

Launch Preparation & Review

We will be putting this page into production on Wednesday, August 14 at 12am EDT (Tuesday evening at midnight Eastern). Please check your sites to ensure that the javascript and css files are purged from your server caches. If things are looking off, reset your server and WordPress caches and it should resolve the issue immediately.

If you have applied any custom CSS to the existing listing page design, on the new version, please check that there are no styling issues. We have tried to keep the CSS namespace as consistent as possible, but we have moved some things around on the page, so this may have some impact if you’ve heavily customized the design. 

Questions & Support

If you have any questions, please reach out to our support team at help@showcaseidx.com and our team will be able to help you with any question, or concerns you may have.

New MLS Coverage: IRES MLS, Colorado

Showcase IDX is very happy to announce that we have added coverage for Colorado’s Information and Real Estate Services MLS, better known as IRES MLS.

IRES covers five boards and associations in Northern Colorado that include: Fort Collins, Boulder, Greeley, Longmont, Loveland, and Berthoud. This extends our Colorado IDX coverage that already includes RECOLORADO in the Denver region and PPMLS (Pikes Peak MLS) in the Colorado Springs area.

We are starting a new push of adding MLS coverage across North America. Some of the MLSs that will be added soon include:

Showcase IDX is looking to rapidly grow our MLS footprint over the next 1 months and look forward to meeting the demand we’re hearing from all over North America for our products.

New Lead Contact Detail Page Launches Today

We’re happy to announce that we have just released a new version of the lead contact detail page in our agent admin dashboard. This page gives Showcase IDX customers all the details about their IDX activity your website and where your leads are searching.

CCPA For The U.S. Real Estate Industry: An Introduction

In 2018, California has passed the California Consumer Privacy Act (CCPA). Much like its predecessor, the GDPR, CCPA will significantly increase the rights of consumers to access and manage their personal data. This is an introduction to the CCPA and how CCPA will affect real estate agents, brokerages and technology companies in the U.S. real estate industry.

Upgrade: Showcase IDX Moves Into New Offices

This week, we moved into a bigger and better office space that’s only a 5-minute drive away from the previous space in Atlanta’s Old Fourth Ward. While we loved our old space, it was getting a bit tight in there with some changes at the companies we shared the space with and our growth.

5 Essential Strategies For Your Real Estate IDX Website

The ability to stand out in an increasingly competitive market is a challenge. What can you do to  compete online? Our new content series will be focusing on the unique value that a real estate website gives you and how to get the most out of it. Just having a website isn’t going to get you too far. It’s like having a car but not putting gas in it. If you don’t invest even a little bit of time and money, you’ll probably not get the most of it. It’s very easy to mis-spend, and just because you spend a lot of money on a fancy website, it doesn’t necessarily mean you are guaranteed success.

Showcase IDX Is Now An Official Zapier Integration Partner

We’ve been a beta integration with Zapier for years, but we’re happy to announce that we are now full integration partners.  This will allow you to do more with Zapier and Showcase IDX to instantly connect Showcase IDX lead data with over 1,000 apps to automate lead and message distribution and be more productive with your lead data. You’ll be able to have a simple IDX integration with LionDesk, Follow Up Boss, Realvolve, Bomb Bomb, Contactually, Wise Agent, Salesforce, Hubspot, Mailchimp and Gmail. These integrations are available to all Showcase IDX customers on all plans.

New Widgets: Search Button & Results Count

We’re happy to announce a couple of new widgets that you can use on your websites to extend the integration with Showcase IDX onto any page. We’re looking forward to seeing how creatively our customers will use these on their websites. Each of these new widgets can be created in the Agent Admin: Admin>Select a website>Settings>Shortcodes. A Showcase IDX WordPress plugin update to Version 3.0.41 is required in order for these new widgets to work.

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