Capture leads

Lesson 5 Module 2

When a new visitor comes to your site, does your site use tools that incentivize people to enter their contact info?

In our top 24 websites, there are conversion rates from 0.02% – 5.56% (visitors that become leads), and I’ve seen rates from some clients that are significantly greater. However, we must remember that there is a balance to be considered here about what “best” looks like depending on your business and marketing strategy. There may be times when you’re more focused on building your personal brand and views/visitors matter more than sign-ups, and there are other times where you may be optimizing your marketing for something else like “total closings in a quarter”.

In the next section of this guide, I’ll show you what some of the IDX settings are that drive that leads to sign-up below. Keep reading.