Summary and Next Steps

Okay, every smart marketer knows that an agent has to have their own real estate website, independent from your Broker’s site to be successful. Why? Besides the “leakage” issue we discussed earlier, according to NAR, agents change brokerages every 4 to 5 years on average.

The two most valuable assets to growing your real estate business over time are 1) your personal brand and 2) your contacts/relationships.

Having a great real estate website that your clients will actually use is the single most valuable piece of marketing technology (Martech) that you can invest in. It supports both your personal brand and puts you in control of the your clients’ information.

Is it worth a few hundred dollars and a time investment to build your own site to enjoy these benefits? Of course, it is. This is your business!

The sooner you launch your site, the sooner you’ll reap the benefits.

The tips in this guide will give you a jumpstart on building out your website or upgrading your current one.

Showcase IDX is the engine that powers the most effective real estate agent, team and brokerage websites.

Want to build your own site or already have a developer? Start your free trial of Showcase IDX today.

Need help getting started? Choose one of our approved partners to guide you through building a stunning website to grow your business this year.