General
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Guide to Successful Real Estate Websites

4 Modules 20 Lessons Intermediate

About this course

Learn the features that our 24 most successful customers are using to grow their businesses in 2020. The tips in this guide will give you a jumpstart on building out your website or upgrading your current one.

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Course Structure

2 Lessons

Start Here

Intro and the requirements for a successful real estate website

Learn the requirements for what your website must do to be successful. Join us in the first lesson in the real estate website success guide.

How to spy on other real estate websites

Here are 2 ways you can analyze real estate websites to see how they were made

What qualifies as a successful Realtor or broker website?

Some marketing agencies will try to tell you that any website that highlights your personal brand well is successful, but they’re missing the point of modern real estate marketing.

Highlight your hyperlocal expertise

Your website needs to quickly give your clients a modern home search experience and must highlight your hyperlocal expertise.

Capture leads

When a new visitor comes to your site, does your site use tools that incentivize people to enter their contact info?

Driving organic search traffic

Lastly, a successful real estate website must drive organic traffic from search engines over the long-term.

11 Lessons

The Features and Settings to Use

See the website features and settings other agents are using to grow their business and what you may want to test on your website.

Number of real estate websites

Watch to find out what our analysis of 100,000 real estate websites and Google Insiders say about how many websites a Realtor should have if they want to be successful today.

Using hotsheets and community pages to drive traffic

This is probably the most important feature of building a successful real estate website.

Learn what hotsheets and community pages are, how many you should build out on your website to drive signficant traffic from Google and other search engines, and other tips based on Google's E-A-T update (expertise, authority, and trustworthiness).

See how many hotsheets our top 24 websites have and how many you should add to your website.

Showcase Plan: Premium or Essentials

What is the best IDX plan for your website when you're starting out, when you have an established website, and when you have a Certified Partner building your site this year?

The answer may surprise you.

Plus, I'll share the single thing that I see Realtors and small teams with growing businesses do that results in creating a modern real estate marketing machine that grows their business month-after-month and year-after-year.

Requiring registration to see premium listing data

This may be one of the most important IDX and home search features if you’re goal is to generate leads.

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