Guide to Successful Real Estate Websites

4 Modules 20 Lessons Intermediate

About this course

Successful real estate websites must meet consumers’ expectations and help drive your business.

In this article,  we’ll walk through the features that our 24 most successful customers are using to grow their businesses in 2020.

What your real estate website must do

Great first impressions and a modern home search are a must to generate leads and grow your business.

The best real estate websites strike a perfect balance in function and form, making consumers feel like they’ve come to the right place. The best sites do more than simply work on mobile, they shine!

You must first decide what success looks like for you and prioritize the goals you’d like your website to accomplish are. How important is building a strong hyperlocal brand compared to generating new leads or helping to close existing leads into completed transactions?  Our feature list below will help guide you in iterating on your current website or building a new one.

Many agents build simple “business card” style websites or use an outdated IDX (e.g. using iFrames, subdomains, limited data, etc) and are left wondering why their past clients and new leads still go to Zillow or Trulia, where the clients’ contact info and budget are given to competing agents.

95% of home buyers visit real estate agents’ websites during their home search. — The National Association of REALTORS®, 2018 Report

Your site serves as the hub for any successful real estate marketing strategy today. It’s the digital face of your business that potential clients use to vet you against other agents and decide if they want to work with you. Your site can also protect your clients’ personal info and guide them through finding the right home or selling their current one.

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Course Structure

2 Lessons

Start Here

Intro and the requirements for a successful real estate website

Learn the requirements for what your website must do to be successful. Join us in the first lesson in the real estate website success guide.

How to spy on other real estate websites

Here are 2 ways you can analyze real estate websites to see how they were made

What qualifies as a successful Realtor or broker website?

Some marketing agencies will try to tell you that any website that highlights your personal brand well is successful, but they’re missing the point of modern real estate marketing.

Highlight your hyperlocal expertise

Your website needs to quickly give your clients a modern home search experience and must highlight your hyperlocal expertise.

Capture leads

When a new visitor comes to your site, does your site use tools that incentivize people to enter their contact info?

Driving organic search traffic

Lastly, a successful real estate website must drive organic traffic from search engines over the long-term.

11 Lessons

The Features and Settings to Use

See the website features and settings other agents are using to grow their business and what you may want to test on your website.

Number of real estate websites

Watch to find out what our analysis of 100,000 real estate websites and Google Insiders say about how many websites a Realtor should have if they want to be successful today.

Using hotsheets and community pages to drive traffic

This is probably the most important feature of building a successful real estate website.

Learn what hotsheets and community pages are, how many you should build out on your website to drive signficant traffic from Google and other search engines, and other tips based on Google's E-A-T update (expertise, authority, and trustworthiness).

See how many hotsheets our top 24 websites have and how many you should add to your website.

Showcase Plan: Premium or Essentials

What is the best IDX plan for your website when you're starting out, when you have an established website, and when you have a Certified Partner building your site this year?

The answer may surprise you.

Plus, I'll share the single thing that I see Realtors and small teams with growing businesses do that results in creating a modern real estate marketing machine that grows their business month-after-month and year-after-year.

Requiring registration to see premium listing data

This may be one of the most important IDX and home search features if you’re goal is to generate leads.