How to track the success of your real estate website

Module 2

Module Structure

What qualifies as a successful Realtor or broker website?

Some marketing agencies will try to tell you that any website that highlights your personal brand well is successful, but they’re missing the point of modern real estate marketing.

Highlight your hyperlocal expertise

Your website needs to quickly give your clients a modern home search experience and must highlight your hyperlocal expertise.

Capture leads

When a new visitor comes to your site, does your site use tools that incentivize people to enter their contact info?

Driving organic search traffic

Lastly, a successful real estate website must drive organic traffic from search engines over the long-term.