Some marketing agencies will try to tell you that any website that highlights your personal brand well is successful, but they’re missing the point of modern real estate marketing.

Your website needs to quickly give your clients a modern home search experience and must highlight your hyperlocal expertise.

When a new visitor comes to your site, does your site use tools that incentivize people to enter their contact info?

Lastly, a successful real estate website must drive organic traffic from search engines over the long-term.