Privacy Policy

Last Modified 10/31/2023

Introduction

Showcase IDX Inc. (“Company,” “Us,” “Our,” or “We”) respects Your privacy and is committed to protecting it through Our compliance with this Privacy Policy. Please read this Privacy Policy carefully to understand Our policies and practices regarding the Personal Information We collect from You, how We use it, how We share it, Your rights and choices, and how You can contact Us about Our privacy practices. This Privacy Policy also outlines Your rights as a data subject, including the right to object to some uses of Your Personal Information by Us.

This Privacy Policy applies to Personal Information We collect about You from various sources, as further described in the “Personal Information We Collect and How We Collect It” section below.

Definitions

Affiliate” means any entity that now or hereafter (i) directly or indirectly owns or controls, is owned or controlled by, or is under common ownership or control with a Us, and (ii) is under common management with Us.

B2B Party” means a customer, supplier, vendor, or business partner (any of which can be a sole proprietorship or a formal legal entity) with whom We have a business relationship and who directly or indirectly provides Us with B2B Representative and/or End User Personal Information in connection with those B2B Representatives’ or End Users’ use of Our Products or otherwise.

B2B Representative” refers to individuals who work for or on behalf of a B2B Party, or in the event that the B2B Party is a sole proprietorship, the B2B Representative is the sole proprietor.

End User” means individuals who do business with, or otherwise interact with, a B2B Party but who are not doing business with Us directly.

Personal Information” means any information that identifies or relates to an individual or can be used in conjunction with other information to identify an individual, whether such information is explicitly regulated by applicable law or otherwise.

Processing” means any operation or set of operations which is performed on Personal Information, encompassing the collection, recording, organization, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction or erasure of Personal Information. The terms “Process”, “Processes” and “Processed” will be construed accordingly.

Product(s)” means the products and services that We offer, including, but not limited to, software, software-as-a-service, support/maintenance, professional services, and hosting services.

Visitor” means (i) any individual that visits the Website, including a B2B Representative or End User, or (ii) anyone that otherwise communicates with the Company is not a B2B Representative or End User.  For the sake of clarity, a B2B Representative or End User that visits the Website shall only be deemed a Visitor with respect to their activities while visiting the Website.

Website” means any publicly accessible website hosted by or on behalf of the Company which is not part of a Product.

You” and “Your” mean B2B Party, B2B Representative, End User, or Visitor, depending on the context as further explained in this Privacy Policy, and if there is no context which specifically identifies any of the foregoing, then “You” or “Your” means all of the foregoing collectively.

Scope, Generally (Controller vs. Processor)

Our Role as a Processor

Generally speaking and without regard to any particular definition under applicable law, We are a data processor (“Processor”) when We do not determine the purpose and means of Processing the Personal Data of B2B Representatives and End Users, and We only Process that Personal Information in accordance with the specific instructions of a B2B Party, as is the case when We Process Personal Information only as necessary to provide Our Products to a B2B Party. We receive instructions from B2B Parties through agreements We have with those B2B Parties, including any ancillary data privacy agreements or addenda (collectively a “B2B Agreement”). This Privacy Policy does not apply when We Process Personal Information as a Processor.

When You are a B2B Party and We act as a Processor with respect to the Personal Information that We receive from You or on Your behalf, You alone are responsible for providing appropriate privacy notices and disclosures to Your B2B Representatives and End Users with respect to Your Processing of their Personal Information.  You cannot rely on this Privacy Policy as a means for satisfying Your privacy notice and disclosure obligations.

When You are a B2B Representative or an End User and We act as a Processor with respect to Your Personal Information, the B2B Party with whom You have a relationship is responsible for providing appropriate notices and disclosures to You about how they Process Your Personal Information and You must refer to that B2B Party’s privacy policy or other notices for information regarding their privacy practices, Your rights, and how You exercise those rights.

Our Role as a Controller

Generally speaking and without regard to any particular definition under applicable law, We are a data controller (“Controller”) when We determine the purpose and means of Processing the Personal Information of B2B Representatives and End Users, as is the case when a B2B Party permits Us to Process that Personal Information in ways that relate to Our Products but are not strictly necessary in order to perform those Products.  This Privacy Policy only applies when We Process Personal Information as a Controller.

When You are a B2B Party and We act as a Controller with respect to the Personal Information that We receive from You or on Your behalf pursuant to a B2B Agreement, We are responsible for providing appropriate privacy notices and disclosures to Your B2B Representatives and End Users with respect to Our Processing of their Personal Information as a Controller.  However, pursuant to the B2B Agreement, You agree to comply with all applicable laws, including those which may require You to provide notice to or gain consent from Your B2B Representatives and End Users prior to giving Us permission to Process that Personal Information as a Controller.  Specifically, You and Your legal advisors should consider whether You need to list Us in Your privacy policy and notify Your End Users of Our privacy practices by linking to this Privacy Policy.

When You are a B2B Representative or an End User and We act as a Controller with respect to Your Personal Information, this Privacy Policy describes Our privacy practices, including the Personal Information We collect from You, how We use it, how We share it, Your rights and choices, and how You can contact Us about Our privacy practices.  However, as mentioned in the “Our Role as a Processor” section above, You must refer to the privacy notices and disclosures of the B2B Party with whom You have a relationship for more information regarding that B2B Party’s privacy practices, including any notices or disclosures with respect to that B2B Party’s transfer of Your Personal Data to Us for Our Processing as a Controller.

When You are a Visitor, We are a Controller with respect to Your Personal Information. We Process Your Personal Information in accordance with this Privacy Policy and any other agreement We may have directly with You.  This Privacy Policy describes Our privacy practices, including the Personal Information We collect from You, how We use it, how We share it, Your rights and choices, and how You can contact Us about Our privacy practices.

Part A: Information for All Individuals (subject to applicable law, where stated)

Personal Information We Collect and How We Collect It

For B2B Representatives

When You are a B2B Representative, We collect the following Personal Information about You from the following sources:

Categories and Types of Personal Information We Collect Sources From Which We Collect Your Personal Information
Identifiers, including real name, postal address, phone number, Internet Protocol address, email address

· From a B2B Party with whom You are employed or otherwise do business

· From You directly when You provide it to Us through communications or otherwise

· From Your use of the Products

· From Your use of Our Website, including collection via cookies and other automated data collection technologies

· From Our Affiliates upon Your request

Financial Information, including bank account number, credit card number, debit card number, or any other financial information that is NOT combined with any required login credentials; and insurance policy number
Commercial information, including records of personal property; products or services purchased, obtained, or considered; and other purchasing or consuming histories or tendencies
Internet or other similar network activity, including browsing history; search history; and information on a Your interaction with a website, application, or advertisement
Geolocation data, including imprecise physical location derived from IP address and/or wifi networks

For End Users

We are not a Controller with respect to any End User Personal Information.

For Visitors

When You are a Visitor, We collect the following Personal Information about You from the following sources:

Categories and Types of Personal Information We Collect Sources From Which We Collect Your Personal Information
Identifiers, including real name, postal address, phone number, Internet Protocol address, email address

· From You directly when You provide it to Us through communications or otherwise

· From Your use of Our Website, including collection via cookies and other automated data collection technologies

· From Our Affiliates upon Your request

Internet or other similar network activity, including browsing history; search history; and information on a Your interaction with a website, application, or advertisement
Geolocation data, including imprecise physical location derived from IP address and/or wifi networks

How We Use and Disclose Your Personal Information

For B2B Representatives

When You are a B2B Representative, We Process Your Personal Information described below for the following purposes:

Categories and Types of Personal Information Purpose for Processing
Identifiers, including real name, postal address, phone number, Internet Protocol address, email address

· To undertake internal research and analytics for product development and demonstration

· To answer Your questions, handle complaints, and otherwise communicate with You

· To perform administrative functions with respect to the Products, including but not limited to providing the Products to You, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytics services, providing storage, or providing other similar services

· To prevent fraud or misuse of the Products or Website

· To conduct audits related to: 1) associating ad impressions with unique visitors and 2) verifying positioning and quality of ad impressions

· To debug, troubleshoot, or verify or maintain the quality or safety of the Products or Website

· To send You marketing messages or promotional materials from Us

Internet or other similar network activity, including browsing history; search history; and information on a Your interaction with a website, application, or advertisement

· To debug, troubleshoot, or verify or maintain the quality or safety of the Products or Website

· To undertake internal research and analytics for product development and demonstration

· To improve or upgrade the Products or Website

· To analyze trends and conduct audits with respect to: 1) ad impressions for unique visitors and 2) verification of positioning and quality of ad impressions.

· To send You marketing messages or promotional materials from Us

Financial Information, including bank account number, credit card number, debit card number, or any other financial information that is NOT combined with any required login credentials; and insurance policy number

· To perform administrative functions with respect to the Products, including but not limited to providing the Products for You, including maintaining or servicing accounts, providing customer service, processing or fulfilling orders and transactions, verifying customer information, processing payments, providing financing, providing analytics services, providing storage, or providing other similar services

· To prevent fraud or misuse of the Products or Website

Commercial information, including records of personal property; products or services purchased, obtained, or considered; and other purchasing or consuming histories or tendencies. · To supplement or verify Our records
Geolocation data, including imprecise physical location derived from IP address and/or wifi networks · To answer Your questions, handle complaints, and otherwise communicate with You

When You are a B2B Representative, We disclose Your Personal Information described below to the following categories of third-parties and for the following purposes:

Categories and Types of Personal Information Categories of Parties to Whom We Disclose the Information Purpose for Disclosing
Identifiers, including real name, postal address, phone number, Internet Protocol address, email address. · Service Providers/Vendors

· So that Our sub-processor/sub-contractors/service providers, can perform services for Us, such as fulfilling orders; processing payments; marketing; and providing customer service, financing, IT, storage

· To improve the Products and Website, analyze Our performance, and learn about customer trends and interests

· To supplement or verify Our records

· To prevent fraud or harm to Us or others

· Our Affiliates · Pursuant to Your request, We may introduce You to one of Our Affiliates
Financial Information, including bank account number, credit card number, debit card number, or any other financial information that is NOT combined with any required login credentials; and insurance policy number · Service Providers/Vendors · So that Our sub-processor/sub-contractors/service providers, can perform services for Us, such as process payments and financing
Internet or other similar network activity, including browsing history; search history; and information on a Your interaction with a website, application, or advertisement · Service Providers/Vendors

· To improve the Products, analyze Our performance, and learn about customer trends and interests

· To prevent fraud or harm to Us or others

For End Users

We are not a Controller with respect to any End User Personal Information.

For Visitors

When You are a Visitor, We Process Your Personal Information described below for the following purposes and based on the following legal bases:

Categories and Types of Personal Information Purpose for Processing
Identifiers, including real name, postal address, phone number, Internet Protocol address, email address

· To answer Your questions, handle complaints, and otherwise communicate with You

· To improve or upgrade the Website

· To send You marketing messages or promotional materials from Us

· To analyze trends and conduct audits with respect to: 1) ad impressions for unique visitors and 2) verification of positioning and quality of ad impressions

Internet or other similar network activity, including browsing history; search history; and information on a Your interaction with a website, application, or advertisement

· To send You marketing messages or promotional materials from Us

· To analyze trends and conduct audits with respect to: 1) ad impressions for unique visitors and 2) verification of positioning and quality of ad impressions

· To prevent fraud or misuse of the Website

Geolocation data, including imprecise physical location derived from IP address and/or wifi networks

· To analyze trends with respect to: 1) ad impressions for unique visitors and 2) verification of positioning and quality of ad impressions

· To answer Your questions, handle complaints, and otherwise communicate with You

· To prevent fraud or misuse of the Website

When You are a Visitor, We disclose Your Personal Information described below to the following categories of third-parties and for the following purposes:

Categories and Types of Personal Information Categories of Parties to Whom We Disclose the Information Purpose for Disclosing
Identifiers, including real name, postal address, phone number, Internet Protocol address, email address · Service Providers/Vendors

· To improve the Website, analyze Our performance, and learn about customer trends and interests

· So that Our sub-processor/sub-contractors/service providers, can perform services for Us, such as marketing and customer support

· To analyze trends with respect to: 1) ad impressions for unique visitors and 2) verification of positioning and quality of ad impressions

· To prevent fraud or harm to Us or others

· Our Affiliates · Pursuant to Your request, We may introduce You to one of Our Affiliates.
· Third-party advertisers · To conduct targeted advertising/cross-context behavioral advertising on Our behalf
Internet or other similar network activity, including browsing history; search history; and information on a Your interaction with a website, application, or advertisement · Service Providers/Vendors

· To analyze trends with respect to: 1) ad impressions for unique visitors and 2) verification of positioning and quality of ad impressions.

· To improve the Website, analyze Our performance, and learn about customer trends and interests

· Third-party advertisers · To conduct targeted advertising/cross-context behavioral advertising on Our behalf
Geolocation data, including imprecise physical location derived from IP address and/or wifi networks · Service Providers/Vendors

· To analyze trends with respect to: 1) ad impressions for unique visitors and 2) verification of positioning and quality of ad impressions.

· To prevent fraud or harm to Us or others

Aggregated, Deidentified, and Anonymized Data

We create aggregated, deidentified, or anonymized data derived from Our use of Your Personal Information, and such data can be used by Us as permitted by applicable laws and regulations. We will not attempt to re-identify the data.

Other Purposes for Processing and Disclosing Your Personal Information

We may also Process and disclose Your Personal Information:

  • To competent public authority, government, regulatory or fiscal agency where it is necessary to comply with any court order, law, or legal process, including to respond to any government or regulatory request.
  • To enforce or exercise Our rights under any agreement which governs Your relationship with Us, including Our rights under any such agreements that may be exercised for billing and collection purposes.
  • If We believe disclosure is necessary or appropriate to protect Our rights, property, or safety, Our customers, or others. This may include the exchange of information with other companies and organizations for the purposes of fraud protection and credit risk reduction.

Subject to some restrictions under applicable laws, We may transfer, whether for consideration or otherwise, Your Personal Information as an asset that is part of a bankruptcy, merger, or other similar transaction involving all or any portion of Our business.  Any such transfer does not affect Your rights under any applicable laws.

Information We Collect Through Automatic Data Collection Technologies 

As You navigate through and interact with Our Website, We may use automatic data collection technologies to collect certain information about Your equipment, browsing actions, and patterns, including:

  • Information about your estimated location as may be determined from the IP Address;
  • Information about the device you are using, such as: Internet Protocol (or IP) address or device ID/UDID, protocol and sequence information;
  • Browsing history, time spent at a domain, time and date of your visit, number of clicks, or location data; and

The information We collect automatically does, in some cases, include Personal Information, or We may maintain it or associate it with Personal Information We collect in other ways or receive from third parties. These activities help Us improve Our Website and Products and deliver a better and more personalized experience, including by enabling Us to:

  • Estimate Our audience size and usage patterns;
  • Store information about Your preferences, allowing Us to customize Our Website according to Your individual interests;
  • Speed up Your searches; and
  • Recognize You when You return to Our Website.

The technologies We use for this automatic data collection may include:

  • Cookieless Tracking Technology. When You visit Our Website, Our Website runs a script that stores information about how You interact with the Website. The script only runs while You are visiting the Website, and will not persist when You leave the Website.
  • Cookies. When You visit our Website, a “cookie” may be sent to Your computer. A cookie is a small piece of data that is sent to Your Internet browser from a web server and stored on your computer’s hard drive. When You visit the Website again, the cookie allows the Website to recognize Your computer. Cookies may store user preferences and other information to assist Your navigation between pages efficiently, remember preferences, and improve the user experience. You can choose whether to accept cookies by changing Your Internet browser settings, which may impair or limit some functionality of the Website.
    • Cookies can be “persistent” or “session” cookies. Persistent cookies remain on Your personal computer or mobile device when You go offline, while session cookies are deleted as soon as You close Your web browser.
    • We use first party cookies, which are cookies that We place on Your device ourselves, and third party cookies, which are cookies that We allow third parties to place on Your device.

In some cases, You may also block the use of cookies altogether using cookie management technology available to You when you visit the Website.  You may also leverage any of the methods identified in the “Exercising Your Rights” section below in order to opt-out of certain cookies.

Third-Party Use of Cookies and Other Tracking Technologies

As previously mentioned, some content or applications, including advertisements, on the Website are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies, alone or in conjunction with web beacons or other tracking technologies such as pixels, to collect information about You when You use Our Website. The information they collect may be associated with Your Personal Information or they may collect information, including Personal Information, about Your online activities over time and across different websites and other online services. They may use this information to provide You with interest-based (behavioral) advertising or other targeted content.

Specifically, the third-parties with whom We have relationships use cookies in order to (i) deliver advertisements that are more relevant to You and Your interests; (ii) limit the number of times You see an advertisement; as well as (iii) help measure the effectiveness of the advertising campaign. If a prospect engages with our content and provides their contact information, their web behavior on our site is paired with their contact info.

We do not control these third parties’ tracking technologies or how they may be used. If You have any questions about an advertisement or other targeted content, You should contact the responsible provider directly. For information about how You can opt out of receiving targeted advertising from many providers, please refer to the provider’s privacy policy. If you are unclear who the responsible third party is, you can contact us using any of the methods identified in the “Exercising Your Rights” section below.

As mentioned previously, in some cases, You may also block the use of cookies altogether using cookie management technology available to You when you visit the Website.  You may also leverage any of the methods identified in the “Exercising Your Rights” section below in order to opt-out of certain cookies.

Google Cookies and Tracking Technologies

Google Analytics

We use Google Analytics to track information about how You interact with Our Website and Products so that We can make improvements. We also use analytics cookies to test pages, features or new functionality of the Website and Products to see how Our users react to them.

In order to collect this information, Google Analytics may set cookies on Your browser or mobile device, or read cookies that are already there. Google Analytics may also receive information about You from apps You have downloaded, that partner with Google. We do not combine the information collected through the use of Google Analytics with Personal Information. Click https://policies.google.com/technologies/partner-sites to learn about how to control information used by Google Analytics. Google’s ability to use and share information collected by Google Analytics about Your visits to the Website to another application which partners with Google is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. Please review those and see https://policies.google.com/privacy or information about how Google uses the information provided to Google Analytics and how You can control the information provided to Google.  Please also visit https://tools.google.com/dlpage/gaoptout/ for information about a Google Analytics opt-out browser add-on.

Google Advertising Services

Third party vendors, including Google, use cookies to serve ads based on a user’s prior visits to your website or other websites.  Google’s use of advertising cookies enables it and its partners to serve ads to your users based on their visit to your sites and/or other sites on the Internet. This means after You are done using Our Product You may see some advertisements about Our Products elsewhere on the Internet.  Users may opt out of personalized advertising by visiting www.aboutads.info.

International Data Transfers

In order to carry out the Processing activities described above, We may make use of subcontractors that act on Our behalf as Processors. These subcontractors will be contractually obligated by Us to Process Your Personal Information only in accordance with Our instructions, only for the purposes described above, and only for the period of time necessary to preform those purposes.

In some cases, these subcontractors may be located outside of the data privacy jurisdiction in which You reside.  In the event such international data transfers are necessary, We will take the necessary organizational, technical and contractual measures to ensure the protection of Your Personal Information. In certain situations, We may be required to disclose Personal Information in response to lawful requests from law enforcement and national security authorities of that jurisdiction.

For questions or comments about our practices with respect to international data transfers, please refer to the “Contact Information” section at the end of this Privacy Policy.

Consequences of Not Providing Your Personal Information

Personal Information gathered by Us for the purposes defined in this Privacy Policy may be required by Us, either directly or indirectly, in order for Us maintain a relationship with You; therefore, Your failure to provide Us with Your Personal Information may negatively affect Our ability to:

  • Provide the Products to You and fulfill Our contractual obligations with You;
  • Fulfill legal requirements;
  • Enter into a contract with related parties and continuing to contract with those related parties; or
  • Maintain contact with You.

Data Security and Storage

We have implemented technical, administrative, and physical security measures that are designed to protect Your Personal Information from unauthorized access, disclosure, use, and modification. Such measures include the encryption of sensitive information. We regularly review Our security procedures to consider appropriate new technology and methods. Even so, please be aware that no security measure is perfect. Thus, We cannot guarantee the security of Your Personal information at all times. You should always be vigilant when it comes to the protection of Your Personal Information.

Retention Period

Subject to any opt-out rights You may have and all applicable laws, We retain Your Personal Information for only as long as reasonably necessary to carry out the purposes for which We originally collected it, as set forth in this Privacy Policy.  Notwithstanding the foregoing, we may continue to retain Your Personal Information to comply with our legal and regulatory obligations; to enable fraud monitoring, detection and loss prevention activities; to comply with our tax, accounting, and financial reporting obligations; and where required by our contractual commitments to third-parties.  The retention period may also depend on the terms of any B2B Agreement we have with a B2B Party.

Children Under the Age of 16

Our Website and Products are not intended for children under 16 years of age. You may not knowingly or unknowingly provide Us Personal Information of minors under 16 years of age through Your use of the Website or Products. We do not knowingly collect Personal Information from children under 16. We do not sell or share Personal Information of children under age 16. No one under age 16 may provide any Personal Information to Us.  If You are under 16, do not use or provide any Personal Information on Our Website or through Our Products. If We learn We have collected or received Personal Information from a child under 16 without verification of parental consent, We will delete that information. If You believe We might have any information from or about a child under 16, please contact Us using the Contact Information provided at the end of this Privacy Policy.

Your Privacy Rights

Depending on Your location and subject to applicable law and certain other limitations, You may have the rights set forth below with respect to Your Personal Information.  To exercise any of the following rights, please refer to the “Exercising Your Rights” section at the end of this Privacy Policy.

Right of Access. You have the right to receive confirmation as to whether or not Your Personal Information is being Processed, and, where that is the case, access to and a copy of that Personal Information.

Right of Rectification. You have the right to request that We correct or update Your Personal Information that is inaccurate, incomplete or outdated.

Right to Erasure. You have the right to request the deletion of Your Personal Information in certain circumstances (but only where they are no longer required for a legitimate business purpose or required by law).

Right to Opt-Out of Direct Marketing and Targeted Advertising. To the extent that We Process Your Personal Information for the purposes of direct marketing or targeted advertising (as those terms are defined by the applicable laws of the jurisdiction in which you reside, but which generally means the display of an advertisement to You based on Personal Information about You obtained or inferred over time from Your activities across nonaffiliate websites, applications, or online applications), or to the extent that we provide Your Personal Information to others for those purposes, you have the right to opt-out of that activity.

Right to Opt-Out of the Sale of Personal Information. To the extent that We sell Your Personal Information (as that term is defined by the applicable laws of the jurisdiction in which you reside), You have the right to opt-out of that activity.

Right to Opt-Out of Automated Profiling.  You have a right to opt out of any automated Processing of Your Personal Information, including for profiling purposes (as those terms are defined by the applicable laws of the jurisdiction in which You reside, and subject), but only to the extent that such Processing activities are used to make decisions which produce legal effects, or similarly significant effects, that affect You.

Right to Restrict Processing. You have the right to restrict the Processing of Your Personal Information in certain circumstances, such as when We consider another request that You have submitted.

Right to Object. In certain circumstances, You have the right to object to the Processing of Your Personal Information where the Processing is necessary for performance of a task carried out in the public interest, for Our legitimate interests, or for the legitimate interests of others. You also have the right to object where Personal Information is Processed for direct marketing purposes or for scientific or historical research purposes or statistical purposes.

Right to Data Portability. In certain circumstances, You have the right to receive Your Personal Information in a structured, commonly used, machine-readable and interoperable format and have the right to transmit that Personal Information to another organization.

Right to Withdraw Consent. In those cases where Processing is based on consent, and subject to applicable local law which provides otherwise, You have the right to withdraw Your consent at any time. This will not affect the validity of the Processing prior to the withdrawal of consent.

Right to Complain. If You believe We have not Processed Your Personal Information in accordance with applicable law, You may file a compliant with Us using the mechanisms provided for in the “Exercising Your Rights” section at the end of this Privacy Policy.

Right to Correct. You have the right to request the correction of any inaccuracies in the Personal Information We hold about You, subject to certain limitations.

Promotional Offers from the Company. You have the right to opt-out of Our use of your contact information to promote Our own or third parties’ products or services.  This opt out does not apply to information provided to Us as a result of a product purchase, warranty registration, product service experience or other transactions.

Part B: Additional Information for Residents of Particular Jurisdictions

Information for Residents of All “US Privacy Law States” (as hereinafter defined)

If You are a resident of California, Colorado, Connecticut, Utah, and Virginia (each a “US Privacy Law State”), We Process Your Personal Information in accordance with the state privacy law that is applicable in Your US Privacy Law State, which is one of the following:

  • In California: the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act (the “CCPA”);
  • In Colorado: the Colorado Privacy Act (the “CoPA”);
  • In Connecticut: the Connecticut Personal Data Privacy and Online Monitoring Act (the “CPDP”);
  • In Utah: the Utah Consumer Privacy Act, which goes into effect on December 31, 2023 (the “UCPA”); and
  • In Virginia: the Virginia Consumer Data Protection Act (the “VCDPA”).

If You are a resident of any one of the US Privacy Law States, then this “Information for Residents of All US Privacy Law States” section discloses Our privacy practices and Your rights as a resident of any one of those US Privacy Law States.  The disclosures in this section are in addition to those disclosures set forth in (i) Part A of this Privacy Policy, and (ii) for California residents, the “Supplemental Information for California Residents” section of this Privacy Policy below.  To the extent that anything in Part B of this Privacy Policy conflicts with anything in Part A of this Privacy Policy, the conflicting content in Part B shall take precedence.

Sale of Personal Information

We do not sell Your Personal Information.

Targeted Advertising / Cross-Context Behavioral Advertising

Generally speaking, “targeted advertising” and “cross-context behavioral advertising” are defined under the applicable laws of US Privacy Law States as the display of an advertisement to You based on Personal Information about You obtained or inferred over time from Your activities across nonaffiliate websites, applications, or online applications.

We may share Your Personal Information with third parties for targeted advertising or cross-context behavioral advertising purposes. In the preceding twelve (12) months, We have shared the following categories of Personal Information, for the identified commercial purposes, to the following third parties:

Categories and Types of Personal Information Categories of Third-Party Recipients Commercial Purpose for Disclosure

· Identifiers, including real name, postal address, phone number, Internet Protocol address, email address.

· Internet or other similar network activity, including browsing history; search history; and information on a Your interaction with a website, application, or advertisement

· Third-party advertisers · To conduct targeted advertising/cross-context behavioral advertising on Our behalf.

To opt-out of this sharing of Your Personal Information, please refer to the “Exercising Your Rights” section at the end of this Privacy Policy. Additionally, if Your browser communicates the Global Privacy Control opt-out signal, We will honor such opt-out signal as a valid request to opt-out of this sharing of Your Personal Information Processed.

Your Rights as a Resident of a US Privacy Law State

As an individual residing in a US Privacy Law State, You have the rights set forth below with respect Our use and disclosure of Your Personal Information, subject to some limitations as set forth in the laws of those US Privacy Law States.  To exercise any of the following rights, please refer to the “Exercising Your Rights” section at the end of this Privacy Policy.

Right to Know and Data Portability. You have a right to request additional information about the categories of Personal Information collected, sold, disclosed, or shared; purposes for which this Personal Information was collected, sold, disclosed, or shared; categories of sources of Personal Information; and categories of third parties with whom We disclosed or shared this Personal Information. You have a right to receive this information in a portable and, to the extent technically feasible, in a readily useable format that allows You to transmit this information to another entity without hindrance.

Right to Opt-Out of Our Sale of Your Personal Information. To the extent that the “Sale of Personal Information” section above indicates that We sell Your Personal Information, You have a right to opt-out of those sales.

Right to Opt-Out of Our Sharing or Use of Your Personal Information for Targeted Advertising or Cross-Context Behavioral Advertising. To the extent that the “Targeted Advertising / Cross-Context Behavioral Advertising” section above indicates that share or use Your Personal Information for either of those activities, You have a right to opt-out of those activities.

Right to Withdraw Consent to Use Sensitive Personal Information. To the extent that the “Personal Information We Collect and How We Collect It” section above indicates that We use Your Sensitive Personal Information, You have a right to withdraw Your consent to allow Us to use that Sensitive Personal Information.

Right to Deletion. You have the right to request the deletion of Your Personal Information, subject to certain limitations.

Right to Correct. You have the right to request the correction of any inaccuracies in the Personal Information We hold about You, subject to certain limitations.

Right to Non-Discrimination. We will not discriminate against You for exercising any of Your rights identified in this section of the Privacy Policy.  For example, charge You a different price, or provide a different level or quality of goods or services just because You exercised Your rights under this section of the Privacy Policy; however, We may offer You financial incentives that can result in different prices, rates, or quality levels, provided that (i) You provide Your revocable, opt-in consent to participate in such financial incentive programs, (ii) the financial incentives reasonably relate to the value of Your Personal Information, and (iii) We provide written terms that describe the program’s material aspects.  Furthermore, there may be situations where Your Personal Information is required by Us, either directly or indirectly, in order for Us maintain a relationship with You.  Please refer to the “Consequences of Not Providing Your Personal Information” section in Part A of this Privacy Policy for more information.

Right to Appeal.  You have the right to appeal any decision made by a Us regarding Your privacy rights identified in this section.

As a reminder, when You are a B2B Representative or an End User and We act as a Processor with respect to Your Personal Information, the B2B Party with whom You have a relationship is responsible for providing appropriate notices and disclosures to You about how they Process Your Personal Information and You must refer to that B2B Party’s privacy policy or other notices for information regarding their privacy practices, Your rights, and how You exercise those rights.

Supplemental Information for California Residents

This “Supplemental Information for California Residents” section applies to natural persons who are California residents.  If You are a consumer located in California, We Process Your Personal Information in accordance with the CCPA.  The disclosures in this section are in addition to those in (i) Part A of this Privacy Policy and (ii) the “Information for Residents of All US Privacy Law States” section of Part B of this Privacy Policy.  To the extent that anything in the preceding items (i) or (ii) conflicts with anything in this “Supplemental Information for California Residents” section, the conflicting content in this section shall take precedence.

Notice at Collection

Categories of Personal Information We Collect. The categories of Personal Information We may collect and have collected about You in the preceding 12 months, including any Sensitive Personal Information where applicable, along with the sources from which We collected that Personal Information, are identified in the “Personal Information We Collect and How We Collect It” section of this Privacy Policy.

Business Purposes for Collection and Use of Personal Information. The business purposes for which We collect, use, and disclose Your Personal Information, along with the categories of third-parties to whom We disclose that Personal Information, are identified in the “How We Use and Disclose Your Personal Information” section of this Privacy Policy.

Commercial Purposes for Collection and Use of Personal Information (Sale and Sharing). We may sell some of the Personal Information We collect or share it with third parties for targeted / cross-context behavioral advertising, as indicated in the “Sale of Personal Information” and “Targeted Advertising / Cross-Context Behavioral Advertising” sections in Part B of this Privacy Policy. Please see the “Your CCPA Rights” section below (which incorporates by reference the “Your Rights as a Resident of a US Privacy Law State” section above) for information on Your rights with respect to Our selling or sharing of Your Personal Information, including Your right to opt out of these activities.

Retention Period of Personal Information. We retain Your Personal Information as set forth in the “Retention Period” section of this Privacy Policy.

Sensitive Personal Information

We do not Process Your “sensitive” Personal Information, as that term is defined by the CCPA.

California Shine the Light Law

You may ask Us to provide You with a list of the types of Personal Information that We have disclosed during the preceding year to third parties for their direct marketing purposes, and the identity of those third parties. If You are a California resident and would like such a list, please refer to the “Exercising Your Rights” section at the end of this Privacy Policy.

Notice of Financial Incentives

We do not offer any financial incentive in exchange for the collection of your Personal Information.

Your CCPA Rights

As an individual residing in California, You have the rights identified in the “Your Rights as a Resident of a US Privacy Law State” section of this Privacy Policy with respect Our use and disclosure of Your Personal Information.

In addition to those rights, if the “Sensitive Personal Information” section above indicates that We Process Your Sensitive Personal Information for the purpose of inferring characteristics about You, You have the right to limit that particular use of Your Sensitive Personal Information to certain permitted purposes under the CCPA, such as (i) to provide the goods or services reasonably expected by an average consumer who requests those goods or services; (ii) to prevent, detect, and/or investigate security incidents that compromise the availability, authenticity, integrity, and confidentiality of stored or transmitted Personal Information; (iii) to resist malicious, deceptive, fraudulent, or illegal actions directed at Us and to prosecute those responsible for those actions; (iv) to ensure the physical safety of natural persons; (v) for short-term, transient use, including, but not limited to, non-personalized advertising shown as part of a current interaction with Us; (vi) to perform services on Our behalf; (vii) to verify or maintain the quality or safety of the Products; and/or (viii) for purposes that do not infer characteristics about You.

To exercise any of these rights, please refer to the “Exercising Your Rights” section at the end of this Privacy Policy.

Information for Delaware Residents

This “Information for Delaware Residents” section applies to residents of Delaware. We will not share Your Personal Information with nonaffiliated third parties, except as described in this Privacy Policy or as otherwise permitted by law.

Information for Nevada Residents

This “Information for Nevada Residents” section applies to residents of Nevada.  If You are a resident of Nevada, We Process Your Personal Information in accordance with the “Nevada Privacy of Information Collected on the Internet from Consumers Act.”  The disclosures in Part A of this Privacy Policy also apply to residents of Nevada, except in the event that anything in this section conflicts with the sections above, in which case this section shall take precedence.  For the sake of clarity, the disclosures in the “Information for Residents of All US Privacy Law Statesdo not apply to residents of Nevada.

Nevada residents have the right to request that We do not sell certain Personal Information to select third parties for monetary consideration, even if their Personal Information is not currently being sold.  To exercise this right, please refer to the “Exercising Your Rights” section at the end of this Privacy Policy.

You may be placed on Our internal Do Not Call List by calling 833.256.4448 or by contacting Us via the information set forth at the end of this Privacy Notice. Nevada law requires that We also provide You with the following contact information: Bureau of Consumer Protection, Office of the Nevada Attorney General, 555 E. Washington St., Suite 3900, Las Vegas, NV 89101; Phone number: 702.486.3132 or 888.434.9989 (Toll-free); email: AgInfo@ag.nv.gov.

Information for Oregon Residents

This “Information for Oregon Residents” section applies to residents of Oregon. We will not share Your Personal Information and Browsing Information with nonaffiliated third parties for marketing purposes, except after You have been informed by Us of such sharing and had an opportunity to indicate that You do not want a disclosure made for marketing purposes.

Information for Vermont Residents

This “Information for Vermont Residents” section applies to residents of Vermont. We will not share Your Personal Information and Browsing Information with nonaffiliated third parties, except as permitted by Vermont law, such as to process Your transactions or to maintain your account. In addition, We will not share information about Your creditworthiness with Our Affiliates except with Your authorization. For joint marketing in Vermont, We will only disclose Your name, contact information and information about Your transactions.

Information for Australia Residents

This “Information for Australia Residents” section applies to residents of Australia.  If You are resident of Australia, We Process Your Personal Information in accordance with the Australian federal Privacy Act of 1988.  The disclosures in Part A of this Privacy Policy also apply to residents of Australia, except in the event that anything in this section conflicts with the sections above, in which case this section shall take precedence.

If You are an Australian resident, and You are dissatisfied with Our handling of any complaint You raise under this Policy, You may wish to contact the Office of the Australian Information Commissioner.

Changes to Our Privacy Policy

We reserve the right to amend this Privacy Policy at Our discretion and at any time. When We make changes to this Privacy Policy, We will post the updated Privacy Policy on the Website and update the Privacy Policy’s effective date. The date the Privacy Policy was last revised is identified at the top of the page. If You would like Us to notify You of any changes to this Privacy Policy, You must ensure We have an up-to-date, active, and deliverable email address for You; otherwise, You are responsible for periodically visiting Our Website and this Privacy Policy to check for any changes.

Exercising Your Rights

The following methods are available to send Us a request to exercise Your rights defined in this Privacy Policy or that You are otherwise entitled to under applicable law:

Showcase IDX Inc.
Attn: Data Subject Access Request
11350 McCormick Rd EP3 Suite 200
Hunt Valley, MD 21031

Not all of Your rights can be exercised through each individual method.  In some cases, you may need to utilize more than one method to exercise all of Your rights.  If you have any doubt as to whether a particular method is effective with respect to a particular right, please contact Us using the email method specified above.

All requests must provide sufficient information for Us to be able to verify You are the person whose Personal Information We hold.  Whenever possible, You must describe Your request in enough detail so that We can properly locate the Personal Information related to the request. We cannot respond Your request unless We can verify Your identity and locate Your Personal Information. You may designate, in writing or through a power of attorney, an authorized agent to make requests on Your behalf by contacting Us using the same methods. We may still require You to directly verify Your identity and confirm that You provided the authorized agent permission to submit the request.

Contact Information

To ask questions, or comment about this Privacy Policy and Our privacy practices, or for any other privacy-related inquiries, please:

Browse to Our Data Subject Access Request (DSAR) form which is located here: https://privacy-central.securiti.ai/#/dsr/f286969b-5623-4b32-aa30-f4ad4ee3554d

Email Us at privacy@csiperseus.com

Write Us at the following postal address:

Showcase IDX Inc. c/o Perseus Management Group
Attn: Privacy Officer
11350 McCormick Rd EP3 Suite 200
Hunt Valley, MD 21031

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