NEWS, VIEWS, AND TUTORIALS
Showcase IDX Blog
Real Estate news, marketing tips, and motivation to grow your business. Join the community that's driven 3.8 million consumer visits last year.
Years ago, we all kept paper maps in our cars, then came early (expensive) navigations systems, followed by sites like Mapquest where you could print out specific sets of routing directions. Garmin quickly came out with lower-cost personal navigation systems, and now, we all have Waze on our smartphones and can easily embed Google Maps or Mapbox on any website. As discussed at the Real Estate Standards Organization (RESO) Fall 2019 conference, real estate has come a long way from the paper catalogs used years ago. Keep reading to see the behind the scenes at the industry conference, and learn how new tools are changing how to search for a home for both consumers and Realtors. Large real estate portals selling consumer information Zillow and Trulia earned more than $1,333,600,000 (yes, $1.3 billion) in revenues in 2018 with the majority of that revenue coming from selling consumer contact and budget…
Welcome to the complete list of MLSs in the United States. Save/pin/bookmark this list to have easy access to the most complete and update list of MLSs in real estate. Understanding the MLS landscape is a complex task. This list and short article gives you a big-picture of the MLSs in the United States and how they serve consumers, real estate agents, and brokerages with listings and other services. If we have forgotten your MLS or you know of an upcoming name change/merger, please leave us a note in the comments. What is MLS in Real Estate? Is there a single definition? Yes but if you’re not intimately familiar with MLSs outside of your local real estate market, these two will give you a better understanding. An MLS is much more than a database of listings and the software used to access it. Each MLS is unique with their own…
What are the largest MLSs in the United States? The table gives you the most updated list, as well as links to their homepages, and their Membership numbers. Share this:LinkedInTwitterFacebookPinterestRedditEmail
The real estate business can be cut-throat, that’s why you should build your own website with none other than IDX on WordPress – learn more about the unbeatable benefits. Share this:LinkedInTwitterFacebookPinterestRedditEmail
What if you could become the most trusted source for online real estate listings in your local market? You may think that is impossible. After all, Realtors are now used to clients starting their new home search on big listing syndication sites. How could you ever gain an edge on these giant corporations? The answer is a little thing called IDX, but only when you understand the modern term. With your own website and IDX integration, you wield the ability to not only show off your own listings but tap into the power of the entire MLS database to generate leads and grow your business. How? Read on to find out. What is IDX? The acronym “IDX” stands for Internet Data Exchange and is sometimes called Broker Reciprocity. As the National Association of Realtors explains, IDX is a policy within the governing structure of the Multiple Listing Service (MLS), which…
You have to think about your goals and what you wish to achieve from the campaign. The benefits of Facebook and Instagram are highly subjective. The Share this:LinkedInTwitterFacebookPinterestRedditEmail
What social media platforms should you be on? This infographic walks through the questions you need to ask to know if each social media channel will help your real estate business. Share this:LinkedInTwitterFacebookPinterestRedditEmail
We’re excited to be releasing a new version of our listing page this Wednesday 8/14 at 12am EDT (Tuesday night at midnight Eastern). This new version has an updated design and user experience, and is the first iteration of an ongoing project to refine and improve our listing page experience, for consumers and our customers. There are some key improvements in this release: Overall Look & Feel: We simplified the design and now have more that consumers want and expect to see. We’ve reduced the number of items, especially unfamiliar at first sight items above the fold of the page.SEO: We’ve added a number of SEO upgrades to the listing page. In addition to performance improvements, we’ve added the additional photos which all have ALT tags, we’ve added schema.org structured data tags around key pieces of information. This markup code helps Google determine which information is the most relevant and…
This infographic walks through part of that asking if it is time to rethink your real estate website. Share this:LinkedInTwitterFacebookPinterestRedditEmail
Technology continues to redefine many industries, and the real estate world is no exception. While some real estate agents lament the advent of sites like Zillow and Trulia, one thing’s for sure. Consumers like the convenience of these sites. Especially when it comes to browsing listings. Fortunately, you can provide the same convenience on your website through the Internet Data Exchange (IDX). How? IDX software permits you to make part of the Multiple Listings Service (MLS) directly available to clients. This exciting development is changing the face of real estate lead generation. Ready to learn more? Continue reading for a full breakdown of how to make it work for you. The Multiple Listing Service and Your Real Estate Business Although real estate can feel highly competitive at times, there are clear areas of cooperation and collaboration. These include the MLS, a system that allows agents and brokers to share information about property listings. The MLS represents a…
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