About Showcase IDX
Get to know Showcase IDX and our "why" a little bit better.
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We're here to unleash the value of local real estate experts
At Showcase IDX, we live and breathe real estate for you - the real estate professional. We understand that there's a difference between a FSBO, large portals, and the Realtor that really knows their local market. That's why we've created the leading real estate search and consumer engagement platform, allowing you to reach customers faster and more effectively.
More than 3 million consumers used our IDX search on agent and broker websites last year, and those agents saw 79% more traffic from Google because they use Showcase IDX. Our features and integrations allow you to give your buyers and sellers the real estate experience they expect - MLS listings with unique local information, portal quality property search, automated messages, and targeted campaigns. And our exclusive community helps you keep improving over time.
Showcase IDX was founded in 2003. Since then, we've closed a private equity round and grown our team. Now, we're the leading IDX WordPress plugin for real estate and are growing faster than ever. We democratize technology for agents and brokers, creating innovative products that empower our customers to grow.
Amount of Time Consumers Spent Searching On Our Customers' Sites in the last year
Our average customer satisfaction score!
Our Core Values
Here at Showcase IDX, we believe there is a better way to build a company. A more valuable, less invasive way. Better technology is responsive to customers' ultimate needs, builds a community, and earns brand loyalty. It creates an environment that improves the entire real estate industry - an environment where customers feel earned rather than bought - an environment where employees feel like family. This starts with the core values we live at the office every day.
We are honest with our ourselves, business partners, and customers. Always. No exceptions. We will represent ourselves and our intentions openly, sharing as much of the truth as we can without sacrificing our other values.
Our business is all about helping people reach their goals through building relationships. We treat others the way we wish to be treated: with respect for their thoughts, feelings, and opinions. We will work hard to ensure our community lives this value as well.
We believe in doing what's right and attempting what others say is impossible, even if no one is looking. We’re expected to evaluate what the right thing is and to do that thing, even when no one is looking or specific instructions haven’t been given.
We take responsibility for our individual roles and actions. We believe in sharing our successes and our failures openly, to learn from them. Blame does not live here, only a positive and constructive approach as we strive to improve individually and as a community.
We understand what we're here to do and make decisions with purpose to achieve our goals. We choose to build our products and company in a way that critically examines best practices, often paving our own better path forward.
We strive to make the work of real estate more enjoyable and not take ourselves too seriously. We're dedicated to creating and maintaining a friendly, relaxed work environment, and make every effort to bring positivity to our customers and community.
We believe in hiring the very best people we possibly can, and then doing our best to help them be even better. We believe in listening to our customers and leveraging new process and cutting edge technology to provide opportunities for improvement.
We believe that we are stewards of the skills, talents, and resources we've been given. Our goal is to unselfishly give our talents and abilities to assist and benefit others, in a way that allows us to help over the long-term.
Scott LockhartChief Executive Officer and Founder
Serial entrepreneur known for building innovative companies and considered one of the top real estate privacy experts in the world. Previous CTO of RE/MAX Greater Atlanta, with over $4.5b in yearly sales. He has consulted with national brands in the retail, real estate and mortgage industries. Including Lowes Home Improvement, Wells Fargo, Wells Fargo Home Mortgage, Wachovia Bank and some of the top 20 residential real estate brokerages.
Alan PinsteinChief Operating Officer
Alan leads the team building our innovative solutions and spearheads customer success. His first computer programs were on the Sinclair 16k, Apple II, and TRS-80. Not to date him, but he may or may not have gotten in trouble in 2nd grade for making the class TRS-80 shout at the teacher. He previously founded Tourbuzz, the leading real estate photographer software solution provider in North America, which was acquired by Urbanimmersive in 2018. He's also a husband, father of two, and a rock climber.
Kurt UhlirChief Marketing Officer
Entrepreneurial marketing leader that's built and run organizations from start-up to over $500M annual revenue. He brings a unique combination of storytelling and innovation to the team, having led marketing for many brands. Kurt's a regular conference speaker and workshop leader around modern marketing tactics that actually drive sales. In addition, he has been asked to coach and advise thousands of leaders, from startup founders to the President of the United States.
Made in USA
Headquarters in Atlanta, Georgia.
We're located in one of Atlanta's hottest neighborhoods, Inman Park. It was Atlanta’s first planned suburb with a streetcar shuttling commuters to downtown a few miles to the west, in the 1880's. The streets outside our office are known for their leafy area known for its food scene. Hip brunch spots, cafes and wine bars cluster around the Eastside BeltLine Trail, a converted railway line popular with walkers and cyclists. There's also Krog Street Market, with artisan bakeries and food stalls in a refurbished factory.
We're also only a few blocks from the Martin Luther King, Jr. National Historical Park, which includes the preserved childhood home of Dr. Martin Luther King, Jr., as well as his final resting place and the original Ebenezer Baptist Church, the church where King was baptized and both his father Martin Luther King Sr. and he were pastors.
Fun facts about Atlanta you may not know
- CNN, Coca-Cola, Home Depot, & UPS, Beazer Homes and PulteGroup are all based here
- It's the unofficial technology hub of the southeast. In addition to a thriving startup and private equity-backed technology companies, the city has seen:
- AirWatch acquired by VMware for $1.4 billion
- ISS had an IPO and was then acquired by IBM for $1.3 billion
- SecureWorks acquired by Dell for $612 million
- Scientific Atlanta acquired by Cisco for $6.9 billion
- Radiant Systems acquired by NCR for $1.2 billion
- Vitrue acquired by Oracle for more than $300 million
- Pardot acquired by ExactTarget for about $100 million (then by SalesForce.com)
- IBM acquired Silverpop for $270 million
- Recent investments from Richard Branson, Kleiner Perkins, Google Ventures, Andreessen Horowitz, Rincon Venture Partners, Tim Draper and much more.
- We are home to the world's largest aquarium.
- There's an incredible pool of talent from Georgia Tech, Georgia State University, Emory University, Morehouse College, and Spelman College fueling the city's innovation.
- Atlanta is Georgia’s fifth capital. Savannah, Augusta, Louisville, and Milledgeville boasted the title earlier.
- The Continental Divide out west gets all the love, but Atlanta is home to the Eastern Continental Divide, which separates water draining into the Gulf of Mexico and the Atlantic.
- The city once outlawed tying a giraffe to a telephone pole. Yeah, we don't know why either.
- Atlanta also played host to the greatest rout in football history—a 1916 contest in which Georgia Tech blew out tiny Cumberland College 222-0.
- The city has over 55 streets with the name "Peachtree" in them.
Put Customers First
We win by staying close to our customers and adding value to their daily lives. We ask "how will this affect them" in every decision.
Team Over Self
We're committed to each other. We’re always collaborative, but put the interests of the team above our personal agendas.
Glass Half Full
We work to understand the reality of the situation, then we make the decision to focus on the opportunities.
Bias Towards Action
We’re motivated. We go out of our way to figure things out and present solutions, rather than problems.
We strive to bring up any difficult topics early and have a conversation. We're all growing and working on the mission.
Strong Opinions Held Loosely
We believe in bringing potential solutions to the table. A strong team knows when to change its opinion when presented with new data.
Perfect is the Enemy of Done
AKA get stuff done. Creating tsunami of innovation comes from speed and iterating on the previous version.
Build a Legacy
We're here to build something that we can be proud of; something that will change the way the real estate works and will stand the test of time.
We know customers and employees are better for having worked with us.
Smile and Laugh
This is hard work. A little irreverence goes a long way to lightening the load.
Frugal Not Cheap
Cheap is penny wise but pound foolish. We want to avoid that mindset at all costs. We invest in great people and great tech to scale outcomes.
It’s a Marathon, Not a Sprint
We optimize for a sustainable work pace and momentum. We sprint/crunch when the situation requires it, but we don't do that all the time.
Outcomes Over Activity
Results not tasks. We measure ourselves by the outcomes we create, not by the amount of work that goes into them.
Nothing is Immutable
We don't do things just because “that’s the way we’ve (or the industry has) always done it”.
Win Together; Learn Together
We have shared goals - we drive toward success and celebrate our wins togethers. When there's a hiccup, we all pitch in if something is off-track.
Most people want to be superheroes. We strive to be the sidekicks that help them - both our clients and our teammates.