The Ultimate Guide To Your Real Estate Social Media Marketing Strategy (Plus 100+ Downloadable Social Media Graphics)

Real estate social media marketing is a critical component for Realtors to grow their business in 2020 by promoting their brands as well as properties. Effective real estate social media engages your clients both when they are actively buying/selling and in the 80%+ of time that they are not.

Your clients are on social media and will only stay engaged with you when you share social media content that is more than simply talking about open houses, new listings, and closing.

Not only will you uphold your current clientele through effective social media marketing, but you will also gain followers that can easily turn into leads. Social media is both a great communication tool and a lead-generation machine for real estate businesses. 

Below, we have laid out the essential pieces of building your real estate marketing social media strategy.

In this article, you will also gain access to 100+ free pieces of social media content for you to use on your social media accounts.

  1. Know Which Platforms to Use
  2. Revamp Previous Blog Posts for Social Media
  3. Display Your Client Success Stories
  4. Use the Right Real Estate Hashtags

1. Know Which Platforms To Use

Knowing which social media platforms to use for your real estate business depends on who you want to reach and what you want to post. For real estate specifically, Facebook and Instagram are going to be your go-to applications, but try out all of them to see what works for your business.

Here is a basic rundown of each social platform and how you can use each one to its greatest potential:

  • Facebook:
    • Facebook is, by far, the must-have platform for your real estate business to be on. With 2.7 billion active users, Facebook is the best place to share your blog posts, new listings, and virtual tours that link directly to your website. 
  • Instagram:
    • Instagram specializes in aesthetically pleasing photos and videos, so make sure you’re bringing quality content here. Don’t underestimate the use of Instagram stories, which allow you to post interactive polls, surveys, and questionnaires to further engage with your followers and clients.
    • You can even connect it directly to Facebook, automatically posting your real estate content on both major platforms with ease.

  • LinkedIn:
    • LinkedIn provides your business with credibility, professionalism, and networking opportunities. This is a great place for posting market trends, success stories, and client testimonials. 
  • Twitter:
    • Twitter is the happy medium between Facebook and Instagram. Thanks to a character limit, Twitter is home to short and effective messaging. Twitter is also the birthplace of the hashtag — make sure to read tip #4 below so you know how to bring your hashtag game. 
  • TikTok:

2. Revamp Previous Blog Posts into Social Posts

If you already have a real estate blog on your website, you can create effective social posts in no time.

Simply recording a video blog based on one you have already written can enhance your real estate marketing strategy. You can share a quote from a piece of previous content in a social graphic and gain traction on Instagram or Twitter. 

It’s important to stay consistent in creating new content, but that doesn’t always mean starting from scratch. Linking bits and pieces of your previously written real estate content on social media is an effective and easy way to get traffic to your site and generate more leads. 

You may be able to create anywhere from 1 to 20 pieces of social media content from a past blog post. Ask yourself, how can I repurpose this piece of content or what other (smaller) forms of this content would potential home buyers/sellers find interesting.

3. Display Your Client Success Stories

Anytime you successfully close a deal with a client, think of how to best showcase their success story through your social media. 

Success stories can take a few different forms:

  • A successful home sale or closing story
  • A video testimonial
  • Quotes from client reviews (bonus points if you make this a graphic!)

Client success stories help your current clients feel celebrated and show potential buyers that you are the real deal. Remember, you want to celebrate the success story as much as your clients do, so be creative and have fun with this one!

4. Use the Right Real Estate Hashtags

Hashtags are a crucial part of any social media strategy. Using the right hashtags can mean the difference between 20 and 200 users seeing your social posts.

Make sure to pay attention to other popular real estate posts in your area to know what some of the best real estate hashtags are. Try out different ones to see which ones are most effective for your business’ social engagement.

Here are some that we have found to be beneficial to get you started:

#realestate #realtor #broker #forsale #newhome #househunting #dreamhome #properties #homelisting #homesforsale #openhouse #homesweethome #foreclosure #renovated  #commercialrealestate #realestatebroker #realestateagent #realestatelife #listingagent #homebuyers #realestateinvestment #propertyforsale #[Target Neighbourhood] #[Real Estate Team Name] #[Brokerage Name] #[Target City]homes #[Target City]property

To help you get a jump start on your newly enhanced social media strategy, we have provided over 100 downloadable graphics for you to share with your clientele. 

What are the Benefits of Using Our 100+ Social Media Graphics?

  1. Look better than your competitors

You’ll feel more confident knowing that you look stunning online. We share the highest quality content in the real estate industry to help you look better than other agents.

  1. Expand your sphere of influence

As a co-founder of one of the first influencer marketing platforms, Sideqik, I can tell you that people buy from brands and work with people that 1) they trust and 2) that are top of mind.

These graphics will help you expand your reach and increase your network with engaging, educational, and entertaining content that your clients and friends actually want to see in their feeds.

  1. Nurture an increased level of trust and hyper local credibility

High-achieving servant leaders know that what drives growth is being incredibly helpful and top of mind, without being “salesy”.

  1. Never miss out on repeat business and referrals

I’ve seen Realtors increase their referrals 3x — 10x simply making some small changes in their business to stay top of mind to their past clients and friends. These social media graphics will make sure your clients never forget about you and continue your relationship after the deal.

  1. Save you dozens of hours per month

These graphics could easily fill your social media content calendar for the next 4 months or as many as 18 depending on how frequently you choose to post.

License and Usage

All the real estate social media posts below can be used for free. You can use them for commercial and noncommercial purposes without asking us for permission.

Tip: How to give credit 🎁 Even though credit is not required, we’d appreciate it if you’d tag Showcase IDX in some of your posts.

How to Download and Use?

This is super simple.

  1. Bookmark this page as we’ll be adding more posts in the future.
  2.  If you see a social media image that you like, click on it to bring up a full-size image and save it. Or, you can use a double/menu click and choose “save image as.” Download as many as you’d like.
  3. Download all the images at once below.

4) Want to know how to schedule 2 months of social media posts in 1 day? We have a free course in our Grow Your Real Estate Business Academy that walks you through the steps to

  • Use Facebook or Buffer to schedule these posts to post on Facebook and Instagram.
  • Transfer the pictures your phone if you’d like to have them available to post manually.
  • Use other tools to expand your influencer even further with effective social media for real estate.

Real Estate Infographics

real estate infographic how long does it take to buy a home

real estate infographic number of US households that own a pet

real estate infographic what homebuyers consider when choosing a neighborhood

real estate infographic US existing home sales in june

real estate infographic US mortgage rates in June by buyer and seller age

real estate infographic US mortgage rates in June

real estate infographic top 5 reasons Americans change their homes

real estate infographic what your FICO score means

real estate infographic where buyers found the home they purchased

real estate infographic 16 different types of mortgages

real estate infographic factors that affect the housing market

real estate infographic home prices are a result of supply and demand

real estate infographic lesser known fees that home buyers should budget for

real estate infographic most common regrets of first time homebuyers

real estate infographic moving with kids

real estate infographic the home sellers journey

real estate infographic the home buyers journey

real estate infographic questions to ask your home inspector

Real Estate Definitions for Clients

real estate definitions buyers agent

real estate definitions buyers agent 2

real estate definitions appraisal

real estate definitions sellers agent

real estate definitions sellers agent 2

real estate definitions debt to income ratio

real estate definitions pre approval letter

real estate definitions pre approval letter with tips

real estate definitions closing costs

What do real estate agents do for their clients?

What real estate agents do for their clients 1

What real estate agents do for their clients 2

What real estate agents do for their clients 3

What real estate agents do for their clients 4

What real estate agents do for their clients 5

What real estate agents do for their clients 6

What real estate agents do for their clients 7

What real estate agents do for their clients 8

Work from home tips

Work from Home A list of essential items

Work from home Tips and Tricks 1

Work from home Tips and Tricks 2

Work from home Tips and Tricks 3

Work from home Tips and Tricks 4

Work from home Tips and Tricks 5

New to Homeschool: Tips + resources for parents teaching their kids from home

homeschool tips and resources for new homeschoolers 1

homeschool tips and resources for new homeschoolers 2

homeschool tips and resources for new homeschoolers 3

homeschool tips and resources for new homeschoolers 4

homeschool tips and resources for new homeschoolers 5

homeschool tips and resources for new homeschoolers 6

homeschool tips and resources for new homeschoolers 7

Frequently Asked Questions from Home Buyers

Frequently Asked Questions from Home Buyers Am I ready to buy a home

Frequently Asked Questions from Home Buyers how much is my home worth 2

Frequently Asked Questions from Home Buyers how much is my home worth

Frequently Asked Questions from Home Buyers Should I buy a home before selling my current one

Frequently Asked Questions from Home Buyers Should I buy instead of rent

Frequently Asked Questions from Home Buyers Should I hire a real estate agent

Frequently Asked Questions from Home Buyers Should I sell my current home before buying

Frequently Asked Questions from Home Buyers should I sell my home on my own

Frequently Asked Questions from Home Buyers should I talk with a banker before looking at homes

Frequently Asked Questions from Home Buyers What preparation is involved before selling

Frequently Asked Questions from Home Buyers Why hire a real estate agent

Tips for Home Buyers

homebuyer tips 1 try to find out the utility costs for your neighborhood

homebuyer tips 2 repairs will usually cost more than you think

homebuyer tips 3 look up any fees associated with your HOA and neighborhood

homebuyer tips 4 ask about consolidating homeowners insurance and property taxes into mortgage payment

homebuyer tips 5 include an inspection contingency in your contract

Homebuyer Mistakes to Avoid

homebuyer mistakes to avoid forgetting to budget for closing cost

homebuyer mistakes to avoid forgetting to save for post move in expenses

homebuyer mistakes to avoid neglecting homeowners insurance

homebuyer mistakes to avoid not considering future or long term needs and value

homebuyer mistakes to avoid refusing or failing to negotiate

Mortgage Tips Buyers Should Know

mortgage tips 1 start saving for a down payment early

mortgage tips 2 explore your down payment and mortgage loan options

mortgage tips 3 research state and local home assistance programs

mortgage tips 4 determine how much home you can afford with your budget

mortgage tips 5 check your credit score and pause any new activity that could lower it

mortgage tips 6 compare mortgage rates from at least 3 lenders

mortgage tips 7 acquire a pre approval mortgage letter or documentation

Tips to Boost Curb Appeal

real estate infographic Tips to boost curb appeal

real estate infographic Tips to boost curb appeal 1

real estate infographic Tips to boost curb appeal 2

real estate infographic Tips to boost curb appeal 3

real estate infographic Tips to boost curb appeal 4

real estate infographic Tips to boost curb appeal 5

Real Estate Statistics

real estate statistics 46 of first time homebuyers used FHA mortgages

real estate statistics 46 of homebuyers typically search for 10 weeks and look at 10 homes

real estate statistics 79% relied on low down payment mortgages

real estate statistics 2020 real estate market will experience a shift that will favor buyers

real estate statistics cost of renting increased in 66% of US counties between March and April 2019

real estate statistics homes listed on a Thursday sell for more money

real estate statistics homes listed on Thursday sell the fastest

real estate statistics Homes that are stages sell 25% faster than unstaged homes

real estate statistics how long does it take to buy a home

real estate statistics how long does it take to sell a home

real estate statistics it takes a homebuyer 30 45 days to buy a property

real estate statistics Married people make up 63% of all homeowners

real estate statistics median household income of first time homebuyers was real estate statistics 75000 and the median age was 32 yrs old

real estate statistics more than 78 of homeowners are 65 years old or older

real estate statistics only 8 of homeowners regret buying instead of renting

real estate statistics people under 35 years old make up 35% of homeowners

real estate statistics the average price of luxury homes fell 1.5% from 2018 to 2019

House Hunting Tips

house hunting tip 1 hire the right buyers agent

house hunting tip 2 choose the right house and neighborhood

house hunting tip 3 stay within your budget when looking at homes

Next Steps: More help to grow your real estate business this year

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Author Details
Chief Marketing Officer
Entrepreneurial marketing leader that’s built and run organizations from start-up to over $500M annual revenue. He brings a unique combination of storytelling and innovation to the team, having led marketing for many brands. Kurt’s a regular conference speaker and workshop leader around modern marketing tactics that actually drive sales. In addition, he has been asked to coach and advise thousands of leaders, from startup founders to the President of the United States.

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