Recommended Search Email Handling Updates

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We have made a change to how we handle the sending of recommended searches. previously, each and every agent-created recommended search had to be implicitly opted-into by the recipient. While this was following the letter of the law, this was causing a lot of hassles. We have relaxed these rules and now will send recommended search subscription emails to your signed up leads with no opt-in required.

We are considering the lead sign-up as an agreement to receive and have updated our terms of use accordingly. If the recipient is not a current lead, they will still have to respond to the opt-in email.

We are also working on a more comprehensive solution that will give agents more control over how these emails get sent out. If agents choose to spam recipients they will be hurting their own domain’s email spam reputation (not ours). This project involves making it so agents on our premium plan can send emails from the relevant website’s domain, complete with return-path support. We’re hoping to get this project completed in the next few weeks.

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A serial entrepreneur known for building innovative companies and considered one of the top real estate privacy experts in the world. Previous CTO of RE/MAX Greater Atlanta, with over $4.5b in yearly sales. He has consulted with national brands in the retail, real estate and mortgage industries. Including Lowes Home Improvement, Wells Fargo, Wells Fargo Home Mortgage, Wachovia Bank and some of the top 20 residential real estate brokerages.
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