MonsterInsights: Why Real Estate Agents Need This Google Analytics Plugin

As a real estate agent, you understand the importance of a solid online presence in today’s digital age. With so many potential clients turning to the internet to research properties and find agents, it’s essential to have a website that stands out from the competition.

But how can you ensure that your website effectively reaches your target audience and drives conversions? That’s where MonsterInsights comes in.

This blog post will explore why real estate agents need MonsterInsights, a powerful Google Analytics plugin designed to help all types of businesses grow and thrive online.

Whether you’re just starting your online marketing efforts or looking to take your existing strategies to the next level, MonsterInsights can provide valuable insights and tools to help you succeed. Read on!

What Is MonsterInsights?

MonsterInsights is a WordPress plugin that allows website owners to easily connect their WordPress site to Google Analytics, the popular web analytics service offered by Google.

With MonsterInsights, website owners can track important metrics such as pageviews, bounce rates, average session duration, and more from their WordPress dashboard.

The plugin also includes several features designed to help website owners make the most of their Google Analytics data.

They include custom event tracking, enhanced eCommerce tracking, real-time reporting (for example, on mobile devices), support for multiple domains, automatic syncing with changes in your GA account settings, and more.

MonsterInsights allows you to understand your website visitors and their behavior. This is one of the main advantages of MonsterInsights for real estate agents, who can use this information to improve their websites and marketing tactics to serve their target market’s demands better.

You may learn a lot about your visitors’ origins, the pages they visit, and how long they stay on your site.

MonsterInsights provides some services tailored exclusively for real estate brokers in addition to basic website analytics. For instance, you may monitor leads and conversions to see which marketing initiatives generate the most revenue.

You may also examine the success of your marketing activities to make data-driven decisions and optimize your website for search engines (SEO) to increase your presence in Google search results.

Overall, MonsterInsights is a powerful tool that can help real estate agents take their online presence to the next level. The software provides data on audience demographics and behavior and insights into how well your website and social media posts perform.

This data may be used to create plans for enhancing downloadable content and increasing customer interaction across various platforms, ultimately resulting in increased sales.

Benefits of Using MonsterInsights for Real Estate Agents

As a real estate agent, your website is your most valuable digital asset for attracting potential buyers and sellers. However, more than simply having a website is required.

To succeed in the competitive real estate industry, you need the right tools and strategies to optimize your website for maximum results. That’s where MonsterInsights comes in.

Here are the top benefits of using MonsterInsights for real estate agents and how it can help you take your digital marketing strategy to the next level.

Better Understanding of Website Visitors and Behavior

As a real estate agent, it’s essential to understand your website visitors and their behavior. With MonsterInsights, you can acquire in-depth information about how visitors interact with your website by monitoring page views, scroll tracking, bounce rates, session length, and more.

Also, you can view the most popular pages and those that require work.

This knowledge will enable you to optimize your website for improved user experience, boosting leads and conversions. Additionally, seeing where your traffic comes from allows for more effective marketing campaigns.

Tracking Leads and Conversions

One of the main problems facing real estate agents is tracking leads and conversions. Creating unique goals in Google Analytics lets you quickly track leads and conversions with MonsterInsights. This enables you to determine which pages require development and which are converting the most leads.

On your website, you can keep track of form submissions, phone calls, email lists, and other significant actions that could lead to a sale or a new client and make data-driven decisions based on these results.

Optimizing Website for SEO

real estate SEO definition graphic

A search-engine-optimized website for a real estate agent is essential for bringing in new customers. You can quickly improve your website’s SEO with MonsterInsights by monitoring organic search traffic, bounce rate, and click-through rate.

Also, you can observe which search terms bring in the most visitors to your website and which require improvement. You may improve your website’s visibility in search engine results pages (SERPs) and draw in more quality leads by optimizing it for SEO.

Keep up with the most recent SEO trends and best practices to stay one step ahead of your rivals.

Improving User Experience on the Website

A website offering good user engagement is crucial for attracting and keeping customers in the cutthroat real estate market. You may use MonsterInsights to analyze user activity on your website and find areas that need work.

You can identify which pages have low session duration and high bounce rates, which shows that users need help finding what they need.

You can enhance engagement through Popular Post, lower bounce rates, and eventually increase conversions by optimizing the user experience on your website. A user-friendly, intuitive, and aesthetically pleasing website can help you stay ahead of the competition.

Evaluating the Effectiveness of Marketing Campaigns

It’s critical to assess the success of your marketing initiatives to receive the highest ROI possible as a real estate agent. You can monitor crucial statistics like traffic sources, referral sources, and page views using MonsterInsights to see how well your marketing initiatives are working.

To find out which campaigns generate the most traffic and conversions, you can also set up customized tracking for a campaign. You may find areas for improvement and make data-driven decisions to enhance your plan for better results by assessing the efficacy of your marketing initiatives.

Tracking Property Listing Performance

It is essential to monitor the performance of property listings to draw in prospective buyers and sellers.

You can monitor the views each property listing receives, the average time visitors spend on each listing page, and which listings provide the most leads and conversions with MonsterInsights.

Also, you can evaluate the effectiveness of various listings to see which ones want improvement. You may optimize your listings for better outcomes by tracking the success of your real estate listings and making data-driven decisions.

By providing prospective buyers and sellers with the knowledge they need to make informed decisions about buying or selling property in your area, you can stay one step ahead of your rivals by staying ahead of trends in real estate markets.

Identifying Popular Referral Sources

Understanding where your website visitors are coming from is critical to focus your marketing efforts and increasing your return on investment. You can quickly find your website’s most common referral sources with MonsterInsights, including social media, search engines, and others.

You may concentrate your marketing efforts on the most successful channels by seeing which referral sources drive the most traffic and conversions.

You may improve your website for better results and stay one step ahead of the competition by determining which popular referral sources drive traffic to them.

Mobile Optimization

Many people use their mobile devices to look for real estate assets in the modern digital era. Using MonsterInsights, you can monitor crucial data like mobile traffic, bounce rates, and session duration to ensure your website is mobile-friendly.

You can also observe which sites have a high bounce rate on mobile devices and which need upgrading. This will help you enhance your visitor’s user experience and raise your chances of converting more visits into leads and customers by optimizing your website for mobile devices.

Real-Time Reporting

Real-time reporting is essential for monitoring the performance of your website and making data-driven decisions. You can get real-time statistics for crucial data like traffic, conversions, and bounce rates with MonsterInsights.

Real-time reporting also enables you to configure customized notifications so that you’re notified of any substantial alterations in the functionality of your website, and thus able to handle any problems as soon as they arise.

Benefits of Upgrading to MonsterInsights Premium

MonsterInsights offers both free and premium versions of its plugin, and upgrading to the premium version can provide several benefits.

Enhanced eCommerce Tracking

With a MonsterInsights subscription, you can monitor eCommerce activities on your website. The data includes sales, revenue, and average order value. You can use this information to enhance your marketing plan and optimize your website for sales.

Custom Dimensions

Custom dimensions are a powerful feature of MonsterInsights premium that allows you to track additional metrics on your website that Analytics does not track by default. You can use custom dimensions to track authors, categories, and tags.

Priority Support

This feature lets you contact MonsterInsights staff more quickly if you have any problems or inquiries about the plugin. Users of the premium version of MonsterInsights have access to priority assistance.

Forms Tracking

Although forms are a terrific way to get data from website visitors, they may be challenging to set up and administer. You can monitor form submissions on your website with the premium version of MonsterInsights.

This will improve the effectiveness of your forms and provide you with a better understanding of how active users interact with them.

Google Optimize Integration

MonsterInsights Premium integrates with Google Optimize, a tool that allows you to run A/B tests on your website to see what changes lead to better performance. You can improve your website’s optimization with the aid of this integration.

How To Get Started with MonsterInsights

Here is the step-by-step guide to getting started with MonsterInsights.

  1. Download the MonsterInsights Plugin: Go to the MonsterInsights website, and click the “Get Started” button. Then, select the plan you want and proceed to checkout. Once you’ve made the payment, you can download the MonsterInsights plugin.
  2. Install and Activate the MonsterInsights Plugin: Log in to your WordPress dashboard, go to the “Plugins” section, click “Add New,” and then click the “Upload Plugin” button. Choose the MonsterInsights plugin you downloaded, and click “Install Now.” After the installation is complete, click the “Activate Plugin” button.
  3. Connect MonsterInsights with Google Analytics: Go to the MonsterInsights settings page, and click the “Connect MonsterInsights” button. Follow the setup wizard to add your Google Analytics tracking code and grant MonsterInsights access.
  4. Configure Your Tracking Settings: Once you’ve connected MonsterInsights to Google Analytics, you can configure your tracking settings. You can choose which data types to track, like eCommerce tracking, affiliate link tracking, author tracking, ads tracking, outbound link tracking, Google AdSense Tracking, and more. You can also set up advanced tracking features like custom dimensions and events.
  5. View Your Website’s Analytics Data: Once you’ve configured your tracking settings, you can view your website’s analytics data in the MonsterInsights dashboard. You can see how many people visit your site, which pages are most popular, how long people stay there, and much more.

Although MonsterInsights offers a free version for the user, it also has a premium version. These MonsterInsights premium plans offer more advanced features. Here are the different pricing plans to choose from.

  • Plus Plan: The Plus Plan costs $199 annually and is MonsterInsights’ entry-level package. This plan contains some of the capabilities featured in our other plans, such as real-time metrics, page-level analytics reports, and priority support. The Plus Plan is perfect for small businesses or website owners who are just starting with Google Analytics but want more than just the bare minimum of data.
  • Pro Plan: The Pro Plan is the most popular plan offered by MonsterInsights, costing $399 annually. This plan is designed for website and business owners who want to take their analytics to the next level. With the MonsterInsights Pro Plan, you get everything included in the Plus Plan, plus additional features such as custom event dimensions, file downloads, outbound clicks, Forms tracking add-on, and enhanced eCommerce tracking capabilities.
  • Agency Plan: The Agency Plan is the most advanced plan offered by MonsterInsights, costing $799 annually. This plan is designed for marketing agencies and large businesses that need to manage multiple websites. With the Agency Plan, you get everything in the Pro Plan with additional features such as white-label reporting, client management, and up to 25 websites.

Now that you know the benefits and premium plans of MonsterInsights, here are some tips for getting the most out of it.

  1. Set up goals and conversions: The ability to measure online conversions, such as form conversions or phone calls, is one of the main advantages of MonsterInsights. Set goals and conversions corresponding to your business objectives to get the most out of the tool. This will enable you to monitor and improve your website’s lead generation and conversion rates.
  2. Regularly review your data: MonsterInsights offers a variety of information on the visitors and behavior on your website, but it’s crucial to frequently review this information to acquire insights and make wise decisions. Make time each week or month to review your data and look for patterns or areas needing improvement.
  3. Use custom reports: With MonsterInsights Premium, you can create custom reports tailored to your business needs. To quickly measure your progress toward your business goals, think about creating a detailed report that concentrates on key performance indicators (KPIs), such as lead generation or website traffic.
  4. Track your marketing campaigns: Use parameters or other tracking techniques to ensure that you’re accurately tracking campaign results, as MonsterInsights allows you to monitor the success of your marketing efforts. This will allow you to change your marketing tactics to increase ROI.
  5. Test and optimize your website: Use the tools that MonsterInsights offers for A/B testing and other optimization techniques to enhance your website’s performance continuously. To determine what appeals to your audience the most, think about experimenting with different calls to action, website designs, or landing pages.

Key Takeaways

If you’re a real estate agent looking to grow your business online, we encourage you to try MonsterInsights. It’s an invaluable tool for any real estate agent trying to boost their web presence and spur business growth, thanks to its robust features and user-friendly layout.

With MonsterInsights, real estate agents can better analyze organic traffic and user behavior, track leads and conversion sources, improve user experience, optimize their website for high SEO scores, and assess the success of their marketing initiatives.


Here are the frequently asked questions about MonsterInsights.

What is MonsterInsights used for?

Users may track their WordPress website traffic, user behavior, and performance by integrating Universal Analytics and Google Analytics including the new Google Analytics 4 with MonsterInsights’ dual tracking feature. It gives consumers practical information and reports that aid in audience comprehension, content optimization, and performance enhancement of their websites.

Is MonsterInsights better than Google Analytics?

MonsterInsights is not necessarily better than Google Analytics, but it is a user-friendly way to access Google Analytics data directly from your WordPress dashboard. Additionally, it provides capabilities like custom reports and website conversion tracking. Suppose you’re looking for an analytics tool to help you interpret the data meaningfully while providing additional insights into your audience’s behavior on your site. In that case, MonsterInsights may be right for you.

Is MonsterInsights free?

Yes, MonsterInsights offers a free version but with limited features. The premium version has more advanced features, which start at $99 per year.

Is MonsterInsights good?

MonsterInsights is a good choice for individuals who want to use Google Analytics on their WordPress websites. It offers a simple UI, robust functionality, and first-rate customer service. It is also known for being trustworthy and safe.

Does MonsterInsights slow down your site?

MonsterInsights is designed to be lightweight and fast-loading, so it should not significantly impact your website’s load times. However, as with any plugin, monitoring your website’s performance and uninstalling any plugins causing issues is essential.

Author Details
Entrepreneurial marketing leader that’s built and run organizations from start-up to over $500M annual revenue. He brings a unique combination of storytelling and innovation to the team, having led marketing for many brands. Kurt’s a regular conference speaker and workshop leader around modern marketing tactics that actually drive sales. In addition, he has been asked to coach and advise thousands of leaders, from startup founders to the President of the United States.

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