Strategy Versus Tactics in Real Estate Marketing

Successful real estate marketing today looks very different than marketing even 10 years ago. Sure, the need for a strong personal brand and desire to serve your clients is the same, but the strategy for building your business and the tactics that help you grow have changed.

How should you think about the differences and how to track both? This infographic walks through what you need to know about strategy vs tactics in real estate marketing.

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We’re here to set the record straight on the difference between tactics and strategy.

Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.

Sun Tzu


Your long-term goals and how you’re planning to achieve them. Your strategy gives you the path you need toward achieving your organization’s mission.


Concrete steps that describe how you are going to achieve your strategy. They involve best practices, specific plans, resources, etc. They’re also called “initiatives”.

Examples of how strategy and tactics interact that will help you differentiate between the two terms

  • Strategy is based on extensive research, planning, and internal reflection.
    • It’s a long-term vision, whereas tactics are short-term actions.
    • Strategies CAN change to adapt to new internal or external factors in an organization, but these changes shouldn’t be made lightly.
    • It’s much easier to adjust tactics to course-correct than it is to overhaul your strategy, so make sure your strategic planning is thorough.
  • Strategy and tactics work together as means to an end.
    • If your strategy is to climb a mountain, one key component of your strategy might be to decide which side of the mountain you should climb.
    • Your tactics should be the gear you’d buy, who you’d bring with you, your complete trip plan, how long it would take to get there, what season you’d go in, and so on.

Strategy and tactics are two parts of the same puzzle – they work together to help your organization achieve long term success. 

Be sure to actively review both along the way
to ensure progress.

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Author Details
Entrepreneurial marketing leader that’s built and run organizations from start-up to over $500M annual revenue. He brings a unique combination of storytelling and innovation to the team, having led marketing for many brands. Kurt’s a regular conference speaker and workshop leader around modern marketing tactics that actually drive sales. In addition, he has been asked to coach and advise thousands of leaders, from startup founders to the President of the United States.

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