NEWS, VIEWS, AND TUTORIALS

Showcase IDX Blog

Real Estate news, marketing tips, and motivation to grow your business. Join the community that's driven 3.8 million consumer visits last year.

newandoldlistingpage
We’re excited to be releasing a new version of our listing page this Wednesday 8/14 at 12am EDT (Tuesday night at midnight Eastern). This new version has an updated design and user experience, and is the first iteration of an ongoing project to refine and improve our listing page experience, for consumers and our customers. There are some key improvements in this release: Overall Look & Feel: We simplified the design and now have more that consumers want and expect to see. We’ve reduced the number of items, especially unfamiliar at first sight items above the fold of the page.SEO: We’ve added a number of SEO upgrades to the listing page. In addition to performance improvements, we’ve added the additional photos which all have ALT tags, we’ve added schema.org structured data tags around key pieces of information. This markup code helps Google determine which information is the most relevant and…
Real Estate Lead Generation Machine
Technology continues to redefine many industries, and the real estate world is no exception. While some real estate agents lament the advent of sites like Zillow and Trulia, one thing’s for sure. Consumers like the convenience of these sites. Especially when it comes to browsing listings.  Fortunately, you can provide the same convenience on your website through the Internet Data Exchange (IDX). How? IDX software permits you to make part of the Multiple Listings Service (MLS) directly available to clients. This exciting development is changing the face of real estate lead generation. Ready to learn more? Continue reading for a full breakdown of how to make it work for you. The Multiple Listing Service and Your Real Estate Business Although real estate can feel highly competitive at times, there are clear areas of cooperation and collaboration. These include the MLS, a system that allows agents and brokers to share information about property listings. The MLS represents a…
IRES-SHOWCASEIDX
Showcase IDX is very happy to announce that we have added coverage for Colorado’s Information and Real Estate Services MLS, better known as IRES MLS. IRES covers five boards and associations in Northern Colorado that include: Fort Collins, Boulder, Greeley, Longmont, Loveland, and Berthoud. This extends our Colorado IDX coverage that already includes RECOLORADO in the Denver region and PPMLS (Pikes Peak MLS) in the Colorado Springs area. We are starting a new push of adding MLS coverage across North America. Some of the MLSs that will be added soon include: MLSPIN (Massachusetts)MIBOR (Indiana)RMLS (Oregon)NWMLS (Washington)Greenwich MLS (Connecticut)YES MLS (Ohio) Showcase IDX is looking to rapidly grow our MLS footprint over the next 1 months and look forward to meeting the demand we’re hearing from all over North America for our products. Share this:LinkedInTwitterFacebookPinterestRedditEmail
Infographic-Strategy-Vs-Tactics
Successful real estate marketing today looks very different than marketing even 10 years ago. Sure, the need for a strong personal brand and desire to serve your clients is the same, but the strategy for building your business and the tactics that help you grow have changed. How should you think about the differences and how to track both? This infographic walks through what you need to know about strategy vs tactics in real estate marketing. Share this Image On Your SitePlease include attribution to Showcase IDX with this graphic. We’re here to set the record straight on the difference between tactics and strategy. Strategy without tactics is the slowest route to victory. Tactics without strategy is the noise before defeat.Sun Tzu Strategy Your long-term goals and how you’re planning to achieve them. Your strategy gives you the path you need toward achieving your organization’s mission. Tactics Concrete steps that…

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