5 Real Estate Lead Generation Tips That Will Change Your Life (Forever!)

Are you a real estate agent that’s looking to generate more leads for your services? If so, then you might consider adopting different ways of doing so.

The more avenues that you create for your target audience to find you, the more successful that you will be. However, it’s just as important to refine each lead generation tactic that you choose to yield the best results.

Before you go deciding which techniques to adopt, be sure to learn all you can about the different options at your disposal.

Here are several different tips to boost your lead generation for your real estate company. Be sure to consider them all as you read along!

1. Hire a Lead Generation Service

Maybe lead generation isn’t your specialty. Perhaps it’s the biggest weakness that you have as a real estate agent. If so, there’s nothing wrong with that. Millions of agents have the same problem.

The smart entrepreneurs are the ones that take a weakness of theirs and hire a lead generation service to turn it into a strength. They have the tools, experience, and know-how to help your business capitalize.

They can help you revitalize your listing pages and draw more attention to them using optimized traffic. This will help you improve your lead conversion rates, increase engagement with each lead, and help establish you as the local real estate expert.

Pro Tip: Be careful simply googling lead generation service. Instead, here is a list of the Top 17 real estate marketing agencies in the US based on analyzing 20,000 real estate websites and how well they perform. Many of these focus on digital ads too if that is something you need.

real estate infographic where buyers found the home they purchased

2. Stay Consistent with Your Blog Posts

First things first, if you don’t already have a blog for your real estate business, you need to develop one. It’s a great tool for search engine optimization and creating passive lead generation to your website.

However, if you already have a blog, then you might not be seeing the return that you expected. Remember, SEO is a marathon, not a sprint.

But there are still some things you can do to quicken the results for your blog. The most important thing is to stay consistent with the number of blog posts that you push out each week.

The best way to do that is by staying organized with a blog posting schedule. Try not to fall into the trap of always posting on the same days either. For all you know, that might not be the time people are looking into real estate.

Pro Tip: Try posting on weekends, while those are the days with the lowest amount of searches, your readers and clients have more time to read and many agents find their newsletters are opened better when sent on a Saturday morning. Mix things up to see what weekdays (and times) generate the most success. As long as your blog remains active, it will play a vital role in your lead generation.

Having your own website will also build your credibility as an authority in the area, which will certainly increase targetted leads. Not just someone looking for an agent, but someone looking for you to be their agent.

3. Use Facebook Messenger Ads

Facebook is such a tremendous option for real estate agents to generate organic leads because it embraces the community around you. It wants to connect you with interested buyers.

As such, they’ve created amazing features into their Facebook ads, such as a Facebook Messenger Ad. Facebook messenger ads give the prospect the chance to send a direct message to you from the advertisement that they see.

Because of this style of ad, you can field their interest and build a relationship with each lead that you receive.

Better yet, the lead will be comfortable talking with you because of their familiarity with Facebook. They don’t have to leave the comfy confines of Facebook to discuss business with you.

Pro Tip: If Facebook ads, especially Messenger ads scare you, you’re not alone. Talk with one of our Certified Partners that specializes in ads for help.

4. Start a Social Media Contest

Your social media following is full of leads that are interested in using your service to find their new home. The only problem is that you have to pry them out of the shadows by receiving their contact information.

To do that, you have to incentivize them. What better way to do that than with an old-fashioned social media contest.

Be sure to place a post on your preferred social media account and include detailed instructions for the contest. For example, if you post a contest on Instagram, try something like having them tag three friends, following you, and liking the post.

If it’s on Facebook, then try something like tagging a few friends, sharing the post, and liking your page. Also, let them know ahead of time that you’ll be messaging the winner to ask for contact information.

The prize itself doesn’t have to be anything extravagant. Try things like a t-shirt, gift cards, or a free tour of one of your properties.

Pro Tip: This only works when you post on social regularly. The good news is that we’ve created 300+ essential social media posts for you that you can use for free. And we even have a free course that will show you how to schedule months of content in one day.

5. Boost Your Positive Customer Reviews

Every time that you close a deal with a client, you should ask them for two things:

  1. referrals and
  2. testimonies of your service.

Referrals are the warmest leads that you’ll ever have. There’s already a level of trust because you were recommended by a friend of theirs.

The testimonies that they give about your service should be shouted from the mountaintops! You can use social media to push them out and let your followers know what they’re missing out on.

Pro Tip: Use a tool like Canva to create eye-popping pdf files of the testimonies that your customers give you. Having a picture that reads “I have finally found my dream home!” will resonate with your followers, and generate more organic leads.

And what if you decide you want to go to a different brokerage? You can't bring that site with you if you are utilizing a broker provided site. I've been in the real estate industry for over 12 years now and you never know when you may need a change in brokerages and the last thing I ever wanted was to feel stuck and tied to a company because they controlled my marketing and websites. When you go custom, the possibilities are endless.

Boost Your Lead Generation Using These Tips!

The biggest part about lead generation is not losing the current clientele that you’ve gained.

If you need more information on client retention, then read this article on why our products are far better for you to gain more clients while keeping the ones you currently have.

For more inquiries, please visit our get started page and we’ll be happy to assist you further.

Author Details
Chief Marketing Officer
Entrepreneurial marketing leader that’s built and run organizations from start-up to over $500M annual revenue. He brings a unique combination of storytelling and innovation to the team, having led marketing for many brands. Kurt’s a regular conference speaker and workshop leader around modern marketing tactics that actually drive sales. In addition, he has been asked to coach and advise thousands of leaders, from startup founders to the President of the United States.



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