The best real estate website builders help you create sites that buyers and sellers want to explore. That means they offer stunning website templates, seamless app integration, and lots of flexibility when it comes to customization. They must create sites that provide a fantastic user experience, consider SEO, and provide lead-capturing tools.
There are many website builders to choose from, but only a handful give real estate agents everything they need to succeed. Below, we outline the top 11 real estate website builders. Then, we discuss all the pros and cons for each and answer a few of your most frequently asked questions so that you can choose the best one for your real estate website.
Squarespace is one of the most popular platforms for small businesses but may not be right for many agents. You’ll find many expert reviews stating it’s the best choice for building a website, and while we don’t entirely agree, Squarespace is a solid option if you’re looking for a simple “business card style” website.
Squarespace provides gorgeous website templates, intuitive editing tools, excellent built-in SEO, and many integrations with third-party apps.
Their plans are relatively affordable, starting at $16 per month when you pay for a year at once. Plus, they include your custom domain name for the first year, an SSL security certificate, unlimited bandwidth, and mobile page optimization.
That said, when you’re looking for a real estate website builder, you’ll need a higher-tier plan which can become expensive and will not have the benefits of a modern home search.
While there are many app integrations, there’s not a great way to bring in an IDX, which is a key feature for any real estate website. To use an IDX on Squarespace, the app has to rely on iFrames or subdomains, which can negatively impact SEO and usability.
- Visually appealing. All of Squarespace’s templates are gorgeous out of the box.
- SEO friendly. Squarespace websites are inherently search engine optimized.
- Intuitive editing tool. Squarespace makes customizing their templates easy with intuitive tools.
- Lacks key integrations. Though you can integrate an IDX, it’s not as smooth as it could be.
- Can be costly. The price will depend on the plan you pick, but Squarespace is far from free.
Many refer to Duda as a web designer’s website builder. It offers themes that are eye-catching in their simplicity, fast loading, mobile responsive, and SEO-friendly. In addition, the built-in web editor is straightforward to use, making at least the initial website build a breeze. And there’s a lot of flexibility, including advanced features that website designers can utilize.
Duda started with a mission to help boost traffic to small business websites, and in many ways, they’ve succeeded. There are over 14 million Duda-created sites today, with many being gorgeous and efficient.
Their real estate themes, in particular, attract many agencies. This real estate website builder offers needed features like rich contact forms to collect information, stunning photo gallery layouts, a blog, and a key feature list.
However, a Duda website can get pricey fast. There’s a 14-day free trial, but after that, you’re
looking at $14 per month for their most basic package.
Unfortunately, that package doesn’t include much of anything. So, most real estate agents will need at least the $22, if not the $44 per month plan. Duda doesn’t include a domain name with that, and you may need to purchase additional plugins. So, for many real estate professionals, a Duda website isn’t in the budget.
- Stunning themes that check all the boxes. They’re mobile responsive, SEO-friendly, fast loading, and secure.
- Offers a ton of flexibility. You can build a complex site fast, complete with multiple landing pages and lots of integrations real estate businesses need.
- Fantastic features. For example, an automated content library lets you make quick changes to logos and other images that appear throughout the site.
- Real estate theme has decent integrations. There are photo galleries, contact forms, and more.
- Mid-level and advanced plans come with white labeling. So, Duda’s logo doesn’t appear anywhere on your site.
- It’s expensive. Compared to other website builders, Duda isn’t cheap.
- No domain name. Most website builders offer to pay for your domain name, at least for the first year. Duda doesn’t offer this feature.
- Advanced features aren’t accessible to everyone. Using Duda’s advanced features is an excellent option if you’re a professional web designer or know how to code. However, they’re only easy to use if you’re web-savvy.
- Fewer integrations than other builders. Duda doesn’t allow for many third-party integrations. Its builder has most of the features you need built in, but you may still feel limited. You again can only integrate IDX through iframes or subdomains.
Wix is a beginner-friendly website builder that works well for real estate agents that aren’t confident in web design, while having the power for more experienced marketers. And, for those who have design experience, Wix also allows decent customization, making it a good choice as a real estate website builder.
It features over 900 templates and offers an easy drag-and-drop editor. Wix also offers an AI-powered tool called WixADI. When you go to design your site on Wix, the tool will ask you a series of questions about your site and goals. Then, it auto-populates an essential website for you.
So, without any design or coding experience, you can launch a website in minutes.
Of course, you can make changes to the AI-created site as needed before launching. These changes might include adding third-party integrations (Wix integrates with over 300 third-party apps) or making small layout tweaks.
Wix also offers an SEO tool they call their SEO-Wiz. This tool is beneficial to beginner website creators because it ensures search engines can find your site. It provides a personalized SEO plan, alerts Google to index your site, and makes suggestions on content to encourage better rankings.
All of this sounds good so far, but there are some things to be aware of with Wix.
Wix also has strict storage and video limits on their lower-level plans. The cheapest plan and their free plan also have Wix ads that you can’t remove. And their free and low-level plans don’t offer analytics.
Finally, their free option doesn’t allow you to customize your domain name. Instead, it will be “yourwebiste.wix.com.” So, most estate agents will want at least the “Unlimited Plan.” That means you’re looking at $22 per month at minimum.
- Very beginner-friendly. With an AI-powered website creator, drag-and-drop editor, and SEO assistant, Wix makes it easy for anyone to launch a website.
- Lots of templates. There are over 900 Wix templates, 16 specifically for real estate websites.
- Allows app integrations. Wix works with over 300 third-party applications, allowing you to incorporate features, like an IDX, that buyers and sellers expect.
- No native IDX integration. While you can always link to a subdomain site from your broker or consider using one of the outdated iframe/subdomain IDX, there is not currently a great option. However, for an agent getting started, Wix is probably the best non-WordPress option.
- Advertises as free, but free plans aren’t usable. Wix offers a free website building service, but it doesn’t provide enough features for a real estate business.
- No significant changes after launch. You can switch out images or change copy, but if you don’t like the website theme, you’re out of luck.
- Storage limits. Even the pricier Wix plans have strict storage limits that may be an issue for more prominent agencies.
As the largest domain registrar out there, GoDaddy is a popular real estate website builder. It offers a fast and reliable server, a free domain name, and tons of handy features, like the ability to book zoom appointments with clients. It may not be the best real estate website builder for a few reasons we’ll discuss below, but it’s not a bad choice.
GoDaddy’s built-in editor is straightforward and intuitive to use. You can quickly build an image-forward site using a theme built for real estate.
They have theme filters, allowing you to quickly customize the look and feel of your site and offer excellent marketing features. For example, GoDaddy supports on-site chat boxes so you can connect with potential clients.
GoDaddy also has incredible built-in social media integration. For example, you can embed external reviews from Zillow and Facebook and show your Instagram feed on your site.
GoDaddy offers free plans, but their paid plans are where you’ll find the features you need to be competitive in the real estate industry. Paid plans offer unlimited storage and bandwidth.
They also come with built-in SEO features, so even those who aren’t experienced in website building can rank highly using GoDaddy. You can utilize their Search Engine Visibility tool to help tweak keywords, page titles, and metadata to improve SEO.
Where GoDaddy lacks is customization capabilities and its IDX integration. Compared to other website builders on this list, it’s hard to create a fully custom website using GoDaddy. And IDX integration isn’t as straightforward as it could be. You’ll have to use a third-party app. Though GoDaddy provides step-by-step instructions, it can be a daunting task.
I’d definitely recommend speaking to the Customer Success team at Showcase IDX prior to picking Godaddy.
All that said, GoDaddy is affordable. Paid plans start at $9.99 per month, and you can get everything you need for a real estate agent website at the more basic levels.
- Easy-to-use editor creates image-forward websites. With no experience, you can create a stunning website featuring tons of property listing photos.
- Acceptable marketing integrations. On-site chat boxes, embedded external reviews, and social media integrations make attracting buyers and sellers much easier.
- Affordable. Though GoDaddy offers free plans, you need a paid option for IDX integration. Luckily, paid plans are relatively cheap at $9.99 per month when paid annually.
- Not great for email marketing. Many real estate agencies rely heavily on email marketing, and GoDaddy doesn’t have the best integrations to be successful in that area.
- Not fully customizable. If you want a custom-built website, there are better options than GoDaddy.
- IDX integration isn’t straightforward. You’ll need to take a few extra steps to make an IDX work and their team pushes outdated IDX options.
WordPress is by far and away our top real estate website builder. Not to be confused with WordPress.com, WordPress.org is a free, open-source CMS that gives you or your website designer the power to create a perfectly customized website.
Thanks to its open-source nature, WordPress features a huge plugin market. These plugins allow you to add many additional features and helpful tools to your site. For example, there are CRMs, valuation tools, capture tools, email marketing tools, SEO tools, and many other essential features agents need to excel.
Plus, you’ll be able to integrate an IDX without iFrames or subdomains. This is a significant win for real estate agents as an IDX is a necessary component, but iFrames and subdomains can ruin SEO. As the real estate industry expands further into technological advancement, IDX capability has become a near-requirement for real estate website builders to create successful and sleek websites.
WordPress also allows for endless design options. If you have coding experience, your imagination is the only limit on what your website looks like. However, you don’t have to have any coding knowledge to build a fantastic site. WordPress has tons of templates, some free and some at a cost, that are just as gorgeous as anything out there.
All of that said, there are some things to be aware of with WordPress. First, though the platform is free, there will be expenses that can quickly add up. You’ll need a hosting service, a domain name, and you’ll probably pay a fair amount for third-party apps and themes.
WordPress also isn’t the easiest website builder out there. It offers tons of functionality, but learning to use WordPress takes a little time. That’s not to say teaching yourself how to use it is not feasible. As one of the most prominent website builders available, there are tons of help guides and free tutorials.
- The largest number of marketing freelancers and agencies of any website builder. You can find a ton of incredible real estate marketing agencies that have experience with WordPress and yet it’s still easy enough for your 14 year-old niece/nephew to pick up on a weekend.
- Impressive functionality. Given the massive number of third-party apps and WordPress’s open-source design, there’s nothing you can’t do with a WordPress site.
- It’s free. You’ll still have to pay for a few things, such as hosting, but WordPress itself is free, as are many of the best plugins and themes.
- Endless customization. Your site can look however you want it to and do all of the things you need it to.
- Steep learning curve. WordPress takes some practice to use effectively.
- Expenses can add up. If you’re not careful, your WordPress site can cost more than other options.
Weebly is a straightforward website builder offering a free plan, making it attractive for those just starting their real estate careers or those on a strict budget.
Unlike many other real estate website builders that offer free plans on this list, Weebly’s free option is usable. It comes with a free SSL certificate and the ability to embed code, making customization an option.
The free plan includes search engine optimization tools, lead capture forms, and social media integration. Plus, Weebly has over 350 third-party apps, many of which are free.
Still, if you want full functionality and all of the features buyers and sellers expect, you’ll probably need to upgrade to a paid option. Paid plans start at $6 per month when you pay annually, but most real estate professionals will do better with the professional-level plan at $12 per month.
With a professional plan, you receive the ability to build in pop-up notifications and videos. Plus, you’ll gain unlimited storage. You also get advanced site stats and a free custom domain. On top of that, your site won’t have to show ads for Square, which are irremovable on the free and personal level plans.
At the professional level and the business level above it, you’ll also receive phone support. If there’s a problem with your site, you can call an actual person. Lower plans only offer a chat function and access to Weebly’s support guides.
Unfortunately, Weebly has some downsides when it comes to themes and usability. First, there are only about 50 themes available. Though they’re all attractive, their editor doesn’t make it super easy to make changes. It works decently, but it’s not as smooth as other website builders.
There’s also no mobile preview and no site-wide undo button. So, if you need to fix something throughout your site, you’ll have to go through every page. On the bright side, you can switch your theme anytime without losing content, which Wix and other website builders won’t allow.
- Has a free option that’s usable. It could be better, and you’ll probably have to upgrade at some point, but it works initially.
- Phone support is available. This only comes with paid plans, but it’s nice to talk to an actual person if you run into problems.
- Switch your theme without starting over. If you don’t like your website theme, you can change it without losing any content.
- Few themes. There are only fifty to choose from, and there are no specific real estate templates.
- No mobile preview. You won’t know how your site looks on a tablet or phone before you publish.
- Drag and drop editor could be smoother. When you try to add widgets, they land in the general area you want, but the editor could be far more exact.
Webflow is a website builder marketed towards professional web designers, and many of those web designers are quite vocal. It has a lot of customization capabilities, similar to a WordPress website, but it could be more intuitive to use and have more customer support. Plus, it’s pricey compared to other options.
For most industries, you can do almost anything with Webflow if you have the know-how. Its intricate editor provides tons of flexibility. However, the editor is also intimidating if you’ve never designed a website before.
In the same way, Webflow allows for lots of integrations. You can connect to social media and some IDXs but not the best ones. Unless you’re a professional designer, adding functionalities like these, which potential clients want to see, is difficult.
Though there is a free option with Webflow, it’s not really usable for real estate companies. Your domain name isn’t custom, and there’s a limit on form submissions (50 total for the life of your website).
These restrictions mean you’ll need a paid option. Premium plans start at $14 per month and go up to $39 per month, depending on your bandwidth, form submission needs, and the number of content editors you want to include.
Most real estate business owners will need the mid-level, $23 per month “CMS” plan. $23 per month is a little pricey compared to other options on this list, especially when you think about the other expenses involved in a Webflow site.
You’ll probably need to pay for a premium template, and you’ll likely have to pay a significant amount for third-party apps to give your site the necessary functionality.
All in all, we can’t recommend Webflow for most individual agents. Unless there’s a website designer you’re desperate to work with who specializes in Webflow sites, this isn’t the best real estate website builder.
- Excellent customization. If you’re proficient at building websites, WebFlow rivals WordPress for customization power.
- Professional level editor. It’s intimidating, but Webflow’s editing tools give lots of flexibility.
- Need design experience to gain full functionality. To show featured listings, integrate social media, and include other features, you’ll probably need to be able to code.
- Limited support. If you run into trouble, there’s no live chat or number to call, and their support team isn’t super responsive via email.
- Costs add up. You’ll pay for a monthly plan, template, and third-party apps with Webflow, making this a more expensive option.
Placester is a real estate-specific website-building tool. It’s not the cheapest website builder available and doesn’t offer much control.
Placester attempts to position itself as a concierge service for real estate websites. You sign up, and they deliver a functional site complete with limited IDX integration and a CRM.
It was once talked about as what would power every agent website, thanks to an announcement with NAR to offer a free website to more than 1.2 million Realtors in 2017. The company grew quickly and has since begun to fade. However, there has been a noticeable refocus recently to simple options for agent sites and marketing.
They have attractive real estate website templates and other specialized features, including lead capture forms, property landing pages, and email campaign capabilities. Altogether, you can build a professional website for your real estate company very fast and with minimal web design knowledge.
And, if you’re willing to pay a little bit more, Placester will provide a website designer to do all the heavy lifting. Their “Do It For Me” website package includes full site design and regular maintenance. And their “Do It For Me Content Pro” plan includes new content pieces weekly and a Google analytics setup. Plus, they’ll post to social media on your behalf.
That all sounds fantastic, but there are a few cons to using Placester for your website. For one, there’s not a lot of customization. With the “Do It Yourself” plan, you’re limited by the templates Placester provides. You can’t do basic things like change image sizes or adjust page layout.
Code-level customization isn’t an option at all.
For another, Placester isn’t the best for SEO-based lead generation. Though it comes with SEO tools, they’re lacking compared to other real estate website builders, especially when compared to what is possible with WordPress. As a “virtual business card” site, your Placester website will work wonderfully. As a lead generation tool, it may not be as extraordinary.
Unfortunately, using Placester as a business card is expensive. The lowest plan costs $79 per month with a NAR membership (more if you’re not a member).
If you have any problems with your site, you may be out of luck. One of the biggest complaints with Placester is its lack of responsive customer service. The company has been working hard to fix that issue, but now it can be challenging to get someone on the phone.
- Real estate specific with tools built-in. You’ll get a basic IDX, CRM, and all the other generation and capture tools you need in a real estate website.
- Concierge service. Especially with their pricier plans, you don’t have to do much work to create a stunning website.
- Build a site fast. Even with no design knowledge and their lowest plan option, you can have a working website up in a matter of hours.
- Not the best SEO. If you’re playing the SEO game to generate leads (and you should be), Placester isn’t the best tool.
- Clients may not use the home search. Try the search and see if your clients use it. You may find the bulk of your clients still sending you Zillow links, which also means a competitive agent is likely getting their contact (and budget) information.
- Poor customer service. Though the company says they’re working hard at this, there are still a lot of complaints from users according to online forums.
- Cost. Placester includes a lot, so you may be able to justify the cost, but it’s still pricier than other options.
- Little customization. At least at the basic level, you’re stuck within the bounds of the template you choose.
If affordability is your top concern in a website builder, UKit is an excellent choice. This website design tool is one of the cheapest options on our list. If you purchase two years at once, you can get a website for as little as $2.50 per month. Even the highest level “Pro” package comes out to a mere $7.50 per month.
UKit prices themselves this way because they don’t offer quite the same frills as other website builders. Its user interface is a little slow loading, and it doesn’t have as many fancy features.
There are several built-in integrations, but not as many as some other platforms. It will connect to your Facebook posts and images. It also has a built-in CRM feature, but you might have issues with different crucial integrations.
UKit offers a lot of themes, including a few real estate templates. These include features like live chat and callback options, so you never miss a potential client. If you decide you don’t like the theme you choose after you launch your site, you can change the theme without losing any content.
You can connect a custom domain name with even the most basic plan, though UKit does not include domain names with their packages. That means your domain name will be an extra cost to factor in. Their blog tools are also limited. So, if you plan to use a blog to drive your SEO efforts, UKit may not be the best platform.
- Very affordable. UKit’s pricing is similar to what you might find with web hosting alone, which makes it a very attractive option as a full site-building tool.
- Real estate-specific templates. Their real estate templates make it easy to launch a site and have several built-in tools you’ll need, like live chat.
- Connect any custom domain name. Even with UKit’s most basic package, you can use a custom domain name, so you don’t have to worry about any UKit branding on your site.
- Slow UI loading. UKit’s user interface takes some time to load. This is a significant con as it can greatly affect user experience.
- Not as many integrations. UKit advertises over 250 third-party apps, but many of them aren’t relevant to real estate websites.
- Blog tools are limited. UKit’s blogging tool allows you to insert images and text, but that’s about it. Advanced blogging tools don’t exist, making a blog-focused SEO plan hard to implement.
10. Real Geeks
Real Geeks is a real estate-specific lead generation all-in-one tool that doubles as a website builder. The main focus for Real Geeks is converting visitors to prospective clients; from that view, it’s a beautiful tool for an initial connection.
Built into every website Real Geeks helps create is a CRM, integrated IDX, and lead generation platform. They also offer a decent blogging tool, mobile responsive pages, and a dynamic map function ideal for real estate websites.
Real Geeks excels at data collection. Their sites track every user’s behavior. Then, they feed that information to the integrated CRM. From there, their tools go as far as to recommend which users are most likely to convert to buyers or sellers by analyzing their online behavior.
Using data this way is very cool, and it can definitely help you find and convert leads. However, as far as websites go, Real Geeks might not be your best option. Real Geeks doesn’t offer the beautiful templates that other website builders like WordPress do. Their templates are straightforward and user-friendly, but we wouldn’t call them pretty.
It also doesn’t allow for much customization. Real Geeks seems to assume that they’ve included everything you need and that customization isn’t necessary.
They also don’t offer much help or education on their tools. There’s a small video demo library, but that’s about it. So, understanding how to use the data they collect effectively might be tricky. And if something goes wrong with your site, there’s no live chat to ask for help.
Price-wise, Real Geeks isn’t cheap. It’s $299 per month for a site, and there are additional fees for extra marketing tools. For example, tools to create and integrate Facebook posts will cost you significantly more. However, since Real Geeks is supposed to be a one-stop shop, meaning you won’t need any additional apps, they can justify the high price.
- All-in-one tool. Real Geeks integrates several functions that real estate agents need, including a CRM and IDX.
- Fantastic lead generation. Real Geeks specializes in this area, and they do an excellent job.
- Useful data collection. Real Geeks ability to track, record, and funnel user data into a CRM is impressive and very useful for real estate agents.
- No customization. Real Geeks doesn’t let you create a truly customized site. Most of their templates look essentially the same, and you can’t change much within them.
- Templates aren’t pretty. They’re functional, but they don’t stand out aesthetically.
- Little education. Learning how to use the information Real Geeks can collect effectively makes all the difference in your success with this tool. Unfortunately, educational tools are lacking.
AgentFire is a flexible, all-in-one solution for real estate agents that need a website with the option to unlock additional features as you choose and your business grows. As far as real estate website builders go, we’re big fans of this online platform because you can start small with a very affordable package and upgrade as your business needs more.
The lowest package gives you access to their responsive design templates, which will help you create a straightforward but visually pleasing website. It will come with ten core tools that every website builder needs. Then, as you grow your business, you can take advantage of many popular apps that easily integrate, including Showcase IDX and Follow Up Boss CRM.
For a higher price, AgentFire will provide professional design for your site. You’ll work one-on-one with a designer to create a hyper-localized site with every tool you need.
Even at the most basic level, AgentFire connects you with an incredible customer service team.
So whenever you need help with something, you’ll be able to speak with an actual person, which is enormous!
The only downside to an AgentFire site, as with any out-of-the-box online marketing platform, is that your ability to customize is somewhat limited, but given the capabilities, it is a great option for all but a few agents.
AgentFire has a lot of integrations, and you can work with a design professional, but you still don’t have the huge app marketplace that a design builder like WordPress has. And, if you’re using AgentFire’s quick launch template, the customization options are even fewer.
- Affordable. Compared to other website builders with real estate inclusions like Real Geeks or Placester, AgentFire is very affordable.
- Great integrations. AgentFire only offers integrations with industry-leading tools like Showcase IDX.
- Flexibility. AgentFire lets you start with a basic package and add integrations as you’re ready.
- Good site performance. AgentFire’s sites are fast and user-friendly.
- Small limitations on customization. As with any builder platform like this, AgentFire is less customizable than other options like WordPress.
In our opinion, the best real estate website builder is WordPress. Only WordPress offers limitless customization and endless functionality thanks to a huge third-party marketplace. That means you can build a website with all the tools you need to succeed in the real estate industry.
That said, building a website on WordPress can be challenging for beginners. There’s a bit of a learning curve. Though it’s not impossible to do it yourself, you might be better off looking for help from experienced website developers. Whether that’s a professional web designer or your web-savvy niece, they’ll probably agree that WordPress is the top choice for building a real estate website.
Building a real estate website tends to spark a lot of questions. Below, we answer a few of them.
Which website builder is best for real estate?
The best website builder for real estate is WordPress.org. It offers unlimited functionality and customization possibilities. Plus, it’s free! AgentFire is a close second.
How do you make a Realtor website?
Making a realtor website starts with finding a hosting platform and registering a domain name. From there, you can install a site builder that allows you to design your site and add necessary features, like an IDX. Many site builders walk you through the process. Or, if you prefer, you can work with a website designer.
Can you use Wix for real estate?
Yes, you can use Wix for real estate, but it’s not the best option at this time if you need a home search on the site. A WordPress site, for example, offers more functionality and flexibility.
Is GoDaddy good for real estate?
GoDaddy is a good choice for a real estate website, but it’s not the best one. WordPress offers greater customization options and allows you to integrate more features.
What are the best WordPress themes for real estate?
The best WordPress themes for real estate offer lots of functionality and a beautiful aesthetic. We created a list of our favorites.
What is IDX real estate?
IDX stands for Internet Data Exchange, and it’s a necessary feature for any real estate website.
Where can I find a website developer or SEO to help me with my website?
If you’re looking for a website developer or help with SEO, we have a list of top-notch creatives that can help.
Where can I find examples of great real estate websites?
For examples of great real estate websites, check out our customer example page. It’s sure to give you all sorts of inspiration.