We’ve all heard it before, “Real Estate Marketing is all about relationships”.
This is true, and we need to ensure that those digital interactions (home-buyers/users on your website) are effectively planned and prepared for with the same effort and care that fills your in-person interactions (you talking with your clients).
Now, you are here, like many other Realtors, because you need the answer to this question:
What is the best WordPress theme for Real Estate?
Perhaps you’re even wondering, is WordPress good for real estate?
In short, the answer to your second question is yes! Most real estate websites use WordPress.
This article will help you answer your first question (What is the best WordPress theme for Real Estate?) on your own. Unlike the host of other articles you will read, our aim is not to sell you a theme or just to get views. This article is based on the data we’ve seen from thousands of real estate websites, and our team’s experience working with these themes and many others.
We are here to help you showcase your real estate website and business in the best possible way, and to help you become a hyper-local expert in your real estate space.
Now before we dive into the WordPress themes this article will cover, you need to know why these are the 11 best WordPress themes we recommend.
- Jupiter X
- IDX Themes Framework
We work with over 35,000 agents and have certified partners who design and optimize real estate websites for numerous WordPress based real estate agents, brokers and realtors across America.
Every Realtor needs a WordPress theme that does these basic things:
The theme should allow functionality your clients require when buying or selling a home:
- allow home-buyers to search, share and bookmark listings.
- facilitate the modern and social home-buying process that demands interaction between friends and family to speed the closing process.
The theme must give a great user experience:
- no poor transition between pages.
- no long load times (page speed is important, you want to ensure your website is fast).
- be easy to understand and navigate.
- not be overwhelming, visitors should not feel they need a PhD to use your website.
The theme must be mobile friendly:
- It has to facilitate a responsive design across mobile devices.
- iPhones, iPads, Android Phones and Tablets and other handheld devices.
The theme must collaborate well with your IDX solution:
- You will need an IDX solution to power your website, this will help you display the data you pull from the MLS in an attractive and customer-friendly way. For example, Showcase IDX is the best IDX solution for realtors using WordPress websites.
The theme must have the proper framework for Search Engine Optimization:
- Allows you to create Hot Sheets so your listing can be showcased in organic geographic location search across the internet.
- Allows you to blog and share stories with your clients or provide value articles about the home buying process and different neighborhoods.
- Automatically create sitemaps for the MLS listing content and pages.
The theme and the IDX you choose should NOT be using iFrames or Subdomains:
- Property listings or home search should never be displayed or have its framework built with subdomains or iframes. This is a plague that infected the real estate industry years ago and is really hurtful for your SEO efforts. See this article on 17 Common Real Estate Website Mistakes (and How to Fix Them) for more information on iFrames and Subdomains.
The theme should integrate well with other marketing and project management applications:
- Third-party applications are a key feature in the modern technology landscape. They allow you to optimize your website with added technology like an IDX Plugin or CRM tools such as LionDesk and integration tools like Zapier.
These are the seven things we know our agents needed to be effective as a realtor and to have a high-performing real estate WordPress website.
These are the 11 Best WordPress Themes For Real Estate Websites.
BeTheme is full of different pre-built websites so you can easily import any demo website within seconds at 1 click. They constantly add new demos at users requests.
- 600+ plus ready to use pre-built websites with 1-click installation
- Compatible with Elementor, WPBakery Page Builder and BuddyPress
- Short code generator plus powerful admin panel
- SEO compatible and unlimited google map styles
- 90% speed rating from Google DEV
Jupiter X is your all-in-one platform to create pixel perfect websites, fast & easy. It comes with Elementor page builder, the world’s leading WordPress page builder.
- 300+ pre-made website templates
- SEO compatible and GDPR Compliant
- Works with Elementor, JetPopUp, JetBlog and WPBakery Visual Composer
- Responsible and Retina Ready (high-quality visual design and optimized for mobile)
Divi is the flagship theme and visual page builder brought to you by Elegant Themes. It's the most widely used premium WordPress theme in the world according to stats from BuiltWith.com. Divi is more than just a theme, it's a website building framework that makes it possible to design beautiful websites without ever touching a single line of code.
- 24/7 premium support and visual composer
- used by over 7.1 million websites
- 800+ pre-made designs
- Compatible with Elementor and numerous 3rd-party applications
- Built in SEO framework
Astra is a fast, lightweight and highly customizable WordPress theme that has been used by over 1.2 million websites worldwide.
Astra is one of the most popular free real estate wordpress themes. For a small investment in your site, you'll get better results upgrading to the Pro version.
- SEO Friendly plus compatible with 3rd-party app Yoast SEO
- Highly Rated for Website Speed & Performance (95% Speed Grade by Google DEV)
- Allows customization without need for coding
- 4800+ ratings and reviews on WordPress
- Works with Elementor, Beaver Builder, Brizy and Guttenberg
A lightweight yet powerful WordPress Framework meant specifically for real estate IDX Websites. This IDX Themes Framework comes packed with features and tools for building a high quality IDX Driven Real Estate Website. (Theme provided by one of our certified partners).
- Fully responsive and mobile compatible
- Built in Mortgage calculator widget
- License key can power up to 5 websites (great for brokers)
- Built in integration with Great Schools API
- Client testimonials manager
Elementor was built for you. Designers, developers, marketers, and entrepreneurs. Create stunning landing pages, design a blog, customize your online store – everything is within reach!
We've seen some incredible real estate websites use this theme with stunning results.
- 100% mobile responsive design with mobile editing
- 300+ designer-made templates and Social media integration
- Google maps optimized and built in contact form
- 24/7 premium support plus theme options
- User friendly with drop page builder
Schema is the fastest loading, ultra-SEO friendly WordPress theme. Featuring all the best MyThemeShop features, including our custom options panel, all our shortcodes and widgets, and a pixel perfect design, Schema also includes rich snippets in order to help search engines understand your site and rank you higher.
- SEO ready
- Easy import feature
- 100% responsive and optimized for speed
- Compatible with Elementor
- Built in social media integration to drive traffic to your website
With 3,305,471 downloads, OceanWP is the fastest growing theme for WordPress. It’s the favorite choice of thousands of developers and hobby-users.
- SEO base built in
- Fast page load time
- Fully responsive
- Compatible with Elementor, Beaverbuilder, Brizy, and many 3rd party applications
The Genesis Framework empowers you to quickly and easily build incredible websites with WordPress. Whether you're a novice or advanced developer, Genesis provides the secure and search-engine-optimized foundation that takes WordPress to places you never thought it could go.
- Mobile responsive and functional for real estate listing
- Custom page templates and theme options
- Theme customizer with real time previews
- over 35+ StudioPress theme packages
The Avada Website Builder is the #1 selling WordPress theme on the market and has been continuously for 7+ years. 600,000+ beginners, professionals, agencies, businesses, and creatives trust Avada for total design freedom.
- 100% SEO Friendly
- Over 400+ pre-built web pages
- 100% responsive design
- Custom Google map styling
- Functional for real estate listing
Enfold is a clean, super flexible and fully responsive WordPress Theme (try resizing your browser), suited for business websites, shop websites, and users who want to showcase their work on a neat portfolio site.
- 18+ predefined layouts and mobile responsiveness
- Contact form builder and SEO optimization to be found organically on Google
- Functional for property listing layouts and easy to use
- Great drag and drop page builder plus admin panel
- Functional for property search
At this point, we hope you are closer to making a professional choice that will be super beneficial for your real estate business.
Best of luck!
It’s not a secret that your brain just processed a lot of information, and we hope everything was clear,
Still unsure of what’s next or how to move forward?
Don’t worry, it’d be our pleasure here at Showcase IDX - The Leading IDX Plugin for WordPress Websites to help you move forward and take the right steps towards optimizing your website and growing your digital footprint to become a hyper local real estate professional. Feel free to reach out with any questions or ask them in the comments below.
Loved this article? Consider reading our article on 9 Essential Real Estate Marketing Materials You Must Have in 2021.