Anyone in the real estate industry knows that the opportunities for learning never stop. With ever-changing marketing strategies, frequent access to new information, and a constantly evolving market, there is always something new to learn for real estate professionals.
New to real estate and just getting your license? There are classes for that. Have had your real estate license for 10+ years and just want to further your real estate education? There are classes for that too. With an endless supply of resources at your disposal, there’s no better time to dive in and expand your real estate knowledge.
There are some great paid classes to take, but there are also some incredible resources that will help you grow your business WITHOUT you having to pay ANYTHING.
This article gives you insight to the top 8 websites for free real estate classes. It's like going to real estate school with no tuition!
“From having helped coach thousands of real estate agents on how best to grow their business, I’ve seen modern marketing and operations as the two areas agents will see the greatest ROI (return on investment) in spending their time with coaching and additional education”, said Kurt Uhlir. Many of the courses below will help you with these areas and show you how to grow your business this year.
Follow along for the top picks for online real estate classes, none of which will cost you so much as a dime.
1. Showcase IDX: Grow Your Real Estate Business Academy
Learn the ins and outs of real estate marketing from Showcase IDX, the leading IDX plugin for WordPress websites. Showcase IDX provides top-notch tools and resources for real estate agents, equipping them to thrive in their business and help people find the home of their dreams. The Grow Your Real Estate Business Academy features high quality videos with tips and tricks from experienced marketing professionals. While many other online courses have plenty of generic marketing material, these courses are specifically geared toward real estate and real estate marketing.
There are 3 different course options to choose from through the Grow Your Real Estate Business Academy:
- Guide to Successful Real Estate Websites
- The Ultimate Guide for Social Media Content for Real Estate Agents (plus 300+ FREE social media graphics for you to use)
- Finding Your Cadence to Thrive in Real Estate
Whether you are just starting out in real estate or already have a growing business, these courses are a must-watch. No login or signup required!
Coursera gathers together real estate programs online from schools like Yale, Columbia, University of Pennsylvania, and many others. It allows you to take online classes by experienced professors and learn from the coursework for free. Through Coursera, you can also find and read personal real estate journeys from real estate investors. There is no better way to learn than from the real-life experience of someone who has already walked through the real estate industry.
Here are some video suggestions to get you started:
- Connecting with Sales Prospects
- Introduction to Negotiation
- Photography Basics: From Smartphone to DSLR
3. Tyler Smith: 30-Day Challenge
Tyler Smith is a seasoned real estate professional who has experience being a top producer. His years of knowledge and expertise are wrapped up into this 30-day master course for those wanting to increase their lead-generating power and give their business a push. With quality videos and hearty content, his goal is to show you how to grow your business and get referrals without spending a fortune on marketing.
No matter if you have 2 years or 20 years of real estate experience under your belt, you will find a take-away from this course.
4. MIT: Open CourseWare
As one of the top universities in the world, the open-access MIT knowledge base includes some of the most high-quality online real estate classes for free. You can download all course materials and go through them at your own pace.
Try out the following course to get you started:
Note that, as an accredited and well-respected university, these MIT courses are a bit higher-level and focus on finances and real estate investing. They are excellent if you have some established real estate investment knowledge and want to build on that even further.
5. Hubspot: Inbound Marketing Training Program
HubSpot is a full suite of software built to power an inbound approach to help you — and your clients — grow better. They have a solid grasp on the ‘buyer’s persona’ and have a client-focused outlook on business growth.
Online leads are quickly becoming the primary type of lead to get in real estate. Knowing this, The Inbound Marketing Training Program gives you core SEO, social media, and blogging tactics for your digital marketing strategy. This course teaches you how the buyers think and, in addition, you’ll also learn how to optimize your website to rank higher on Google for potential clients to find.
6. Quick Sprout University
Quick Sprout University offers free video courses that cover the basic core of marketing in the digital age. Whether you’re a beginner, intermediate, or advanced real estate professional, Quick Sprout is sure to have something to teach you about online marketing. In addition, there are also many videos that guide you step-by-step on how to get more traffic & generate leads.
Here are some of the topics they cover:
- Link Building
- Content Marketing
- Social Media
- Paid Ads
- Email Marketing
- Review Management
A large majority of real estate marketing, much like other industries, is online. While the Quick Sprout course isn’t targeted toward real estate specifically, the tips you will find there can easily be transferred to your own real estate marketing strategy.
7. CopyBlogger: Internet Marketing for Smart People Email Course
Copyblogger was founded by Brian Clark in 2016 and has become an incredible resource for all things content marketing. Clark has a simple approach of creating content that addresses his audience’s digital marketing concerns and questions.
The Internet Marketing for Smart People course provides you with information from 15+ ebooks & 20+ videos. From advanced strategies for content marketing to keyword research to landing pages, this course is a digital marketing paradise. This course is a nice (and free) way to discard those old lead-gen methods and learn the core tactics of new-age online marketing tactics.
8. Constant Contact: Social Media Quickstarter
Social media is not only a great way to grow your real estate business, it is now an absolute requirement for real estate marketing. Your clients are on social media and their eyes are on you. This course does a great job of simplifying which social networks to use and how to optimize your posts on them.
Social media expertise you can learn from this Quickstarter Course:
- How each network displays content
- How to grow your social presence
- How to drive people to your site from social media
The Best Real Estate Courses Money Doesn’t Have to Buy
Now that you have a jumping off point, choose a few classes and get started on becoming the most knowledgeable real estate agent you can be. Don’t know which one to pick? Use this chart to assess what real estate training you are looking for and which courses suit your needs:
Many of these courses mention the importance of having a real estate website that people love to use. If you are wanting more information on how to spruce up your website, check out this article on the 11 Best WordPress Themes for Real Estate, or reach out to one of our experts on how to incorporate IDX property search onto your site.