Upgraded Showcase IDX Listing Page Going Live

We’re excited to be releasing a new version of our listing page this Wednesday 8/14 at 12am EDT (Tuesday night at midnight Eastern). This new version has an updated design and user experience, and is the first iteration of an ongoing project to refine and improve our listing page experience, for consumers and our customers. There are some key improvements in this release:

  • Overall Look & Feel: We simplified the design and now have more that consumers want and expect to see. We’ve reduced the number of items, especially unfamiliar at first sight items above the fold of the page.

  • SEO: We’ve added a number of SEO upgrades to the listing page. In addition to performance improvements, we’ve added the additional photos which all have ALT tags, we’ve added schema.org structured data tags around key pieces of information. This markup code helps Google determine which information is the most relevant and important on your page and can potentially be used in rich snippets in search results, if the website as a whole has enough authority (and a lot of other factors).

  • Photos: We’ve made the main photo much larger and simplified the navigation through the gallery. The gallery also loads much faster. In addition to the main photo we now preview the listing photos in our QuickView column on the left side. The user can click through these photos very quick and see multiples at a time. This is a concept we’re going to keep on developing, there’s a few other ways we can see photo previews being valuable to the consumer to quickly decide if a listing is relevant to their preferences/needs.

  • Call To Actions: A central part of this new release was to rethink our Call-To-Actions which are all the buttons and links a consumer can push to either ask for help, and/or create a lead. We wanted to add more of them but do it in a way that made sense and not be overwhelming to the user. We are now providing more and clearer opportunities for users to reach out and create leads than we ever have and not just at the top of the page. The Calls-To-Actions are repeated a few times throughout the page as you with one right at the bottom of the listing information. We’re confident that this simple new design and usability will increase lead conversion.

  • Friends and Family: We’ve also simplified our “Social Search” section and renamed it Friends and Family. The name Social Search didn’t really give people a good idea of what it does. We’ve also taken out the share to social networks button from that section too and put it with our main call-to-actions, as having it there added confusion. So it’s now simplified and indicative of the value it can provide. We’re looking to add more to the Friends and Family functionality in upcoming releases to make it even more valuable.

  • Bathrooms: One of the things we’ve heard a lot about is the consistency of bathroom data. Different MLSs have the bathroom data in different formats, and have different classifications for the same type of bathroom. So we have now carried over the Total Bathrooms number for each listing into the listing summary area at the top of the page, and then in the Listing Snapshot we break that down into the number of full baths and partial baths. We now have the ability to break that down even further into ½ Baths and ¾ Baths, and will be able to update the data mappings for each MLS where this could improve clarity. That data work is outside of the scope of this project.

  • Additional CSS Classes: We have added another layer of CSS specificity to the new page which should allow more advanced users to customize more specific classes and page elements. 

Launch Preparation & Review

We will be putting this page into production on Wednesday, August 14 at 12am EDT (Tuesday evening at midnight Eastern). Please check your sites to ensure that the javascript and css files are purged from your server caches. If things are looking off, reset your server and WordPress caches and it should resolve the issue immediately.

If you have applied any custom CSS to the existing listing page design, on the new version, please check that there are no styling issues. We have tried to keep the CSS namespace as consistent as possible, but we have moved some things around on the page, so this may have some impact if you’ve heavily customized the design. 

Questions & Support

If you have any questions, please reach out to our support team at help@showcaseidx.com and our team will be able to help you with any question, or concerns you may have.

New MLS Coverage: IRES MLS, Colorado

Showcase IDX is very happy to announce that we have added coverage for Colorado’s Information and Real Estate Services MLS, better known as IRES MLS.

IRES covers five boards and associations in Northern Colorado that include: Fort Collins, Boulder, Greeley, Longmont, Loveland, and Berthoud. This extends our Colorado IDX coverage that already includes RECOLORADO in the Denver region and PPMLS (Pikes Peak MLS) in the Colorado Springs area.

We are starting a new push of adding MLS coverage across North America. Some of the MLSs that will be added soon include:

  • MLSPIN (Massachusetts)
  • MIBOR (Indiana)
  • RMLS (Oregon)
  • NWMLS (Washington)
  • Greenwich MLS (Connecticut)
  • YES MLS (Ohio)

Showcase IDX is looking to rapidly grow our MLS footprint over the next 1 months and look forward to meeting the demand we’re hearing from all over North America for our products.

Upgrade: Showcase IDX Moves Into New Offices

This week, we moved into a bigger and better office space that’s only a 5-minute drive away from the previous space in Atlanta’s Old Fourth Ward. While we loved our old space, it was getting a bit tight in there with some changes at the companies we shared the space with and our growth.

Welcome Scott Davis To Our Engineering Team

Photo: Kelly Heck

Recently, we’ve been busy expanding our engineering team and we’re very happy to announce Scott Davis as Showcase IDX’s newest in-house software engineer. He is our first Showcase IDX team member that is not located in Atlanta full time. Scott calls 200 acres of farmland in Maryland home.

Prior to Showcase IDX Scott has worked with a wide range of companies and organizations, from Tourbuzz (A management platform for real estate photographers) to NASA. Yes, that NASA. He didn’t fly any of the the shuttles, but he did work on Hubble Space Telescope. Scott has over 16 years of software development under his belt, specializing in highly-scalable software architecture and team leadership.

In his free time, he enjoys wood and metal working, robotics, studying algorithms, and working with Elixir. We are really happy with the development team we’re building and excited that Scott is on board!

Welcome Josh Sandlin To The Showcase IDX Team

We’re excited to introduce the newest member of our team, Josh Sandlin. Josh will be joining our development team as a backend engineer. He will be working on the technology behind the scenes that makes Showcase IDX tick and working to ensure that the technology scales smoothly as we continue our growth.

Josh has a strong technical background, including stints at both startup and enterprise companies. Notably, he spent some formative years at Adult Swim which is a division of Turner/Time Warner. At Turner, Josh contributed to an impressive array projects from front-end, back-end, to DevOps assignments.

In Josh’s spare time, he enjoys playing with the cats at Java Cats Cafe and is on a quest to catch all of the Pokemon in Atlanta‘s Piedmont Park. We can’t be more excited to have Josh on this ride with us!

Happy Customers = Pizza

 

Just a quick thank you to all our customers for being so awesome! In particular, Wayne Stratton, who is not only a customer but also a website developer that uses Showcase IDX on all the websites he builds! Wayne bought the Showcase IDX office lunch this week and we couldn’t be more thankful!

To be clear, we don’t assume that any of our customers are going to buy us pizza, but we certainly do appreciate the kind gesture. We must be doing something right to have such great customers… and pizza! 😉

Scott.

Showcase IDX Closes Private Equity Investment Round

Today, Showcase IDX, an Atlanta-based real estate technology company that provides IDX home search and consumer engagement tools for WordPress to real estate agents, teams, and brokers has successfully closed its first-ever round of investment from a private equity source. Specific terms of this investment will remain private.

For over 12 years, Showcase IDX has been self-funded and its growth bootstrapped through increases in its revenue. This investment represents a significant amount of capital that the company will use to continue to innovate and address the current and future needs of real estate agents, teams, and brokers. 

Showcase IDX’s Google XML Sitemaps Updated

Showcase IDX has launched a fully updated (rebuilt from scratch) and significantly improved version of our automated IDX listing page XML Sitemaps for Google Search Console. This update is already live and there is nothing that you need to do to enable this new version. 

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