Proper planning is a key ingredient for any successful undertaking, when building a website a realtor has to consider:

• What platform to use for hosting?
• What theme to use when building their website?
• What IDX solution to implement?

These a just a few of the initial core decisions that needs to be done properly to set up an agent for success.

The business of real estate tends to be very fast paced and volatile.

As a result, smaller teams find it hard to keep a firm handle on the day-to-day operations of the business.

Here, we highlight a few of the common erroneous operation decisions that tend to occur. 

These include:

• Failing to be selective about who gets admin privileges
• Using the default admin username
• Using a weak password
• Neglecting to backup a site
• Ignoring WordPress core, theme, and plugin updates
• Installing too many or low-quality plugins

Utilizing proper SEO practices help to boost your sites visibility to search engines and in return, makes finding your content and listings easier on the internet to home-buyers. Your website must have a proper SEO framework and real estate agents, website developers and content managers must implement proper SEO practices.

This module will address a few of the Poor SEO practices used in Real Estate and How to correct them.

This includes:

• Accidentally blocking search engines
• Not writing and optimizing content for SEO
• Using bad visuals (or none at all) on content pages
• Not resizing images for web upload
• Not changing the default permalink structure
• Changing a post’s URL after it’s published
• Using an iFrame or subdomain for their property listings and home search