Correcting Bad Practices Used By Agents and Developers for WordPress Real Estate Websites!

3 Modules 17 Lessons Easy

About this course

While WordPress is by far the best website platform available, mistakes are commonly made when setting it up. This course will walk you through the most common mistakes made when setting up a real estate website using WordPress and how to correct them.

These include:

Using a poor/cheap web hosting
Choosing a poor performing or bulky WordPress theme
Adding customizations to a parent theme
Using a poor quality or cheap IDX and home search provider
Failing to be selective about who gets admin privileges
Using the default admin username
Using a weak password
Neglecting to backup a site
Ignoring WordPress core, theme, and plugin updates
Installing too many or low-quality plugins
Accidentally blocking search engines
Not writing and optimizing content for SEO
Using bad visuals (or none at all) on content pages
Not resizing images for web upload
Not changing the default permalink structure
Changing a post’s URL after it’s published
Using an iFrame or subdomain for their property listings and home search

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Course Structure

4 Lessons

Early Misguided Decisions Made in the Planning Phase.

Proper planning is a key ingredient for any successful undertaking, when building a website a realtor has to consider:

What platform to use for hosting?
What theme to use when building their website?
What IDX solution to implement?

These a just a few of the initial core decisions that needs to be done properly to set up an agent for success.

Using a poor/cheap web hosting

Choosing a poor performing or bulky WordPress theme

Adding customizations to a parent theme

Using a poor quality or cheap IDX and home search provider

6 Lessons

Erroneous Operational Decisions

The business of real estate tends to be very fast paced and volatile.

As a result, smaller teams find it hard to keep a firm handle on the day-to-day operations of the business.

Here, we highlight a few of the common erroneous operation decisions that tend to occur.

These include:

Failing to be selective about who gets admin privileges
Using the default admin username
Using a weak password
Neglecting to backup a site
Ignoring WordPress core, theme, and plugin updates
Installing too many or low-quality plugins

Failing to be selective about who gets admin privileges

Using the default admin username

Using a weak password

Neglecting to backup a site

Ignoring WordPress core, theme, and plugin updates

Installing too many or low-quality plugins

7 Lessons

Poor SEO Practices and How to correct them!

Utilizing proper SEO practices help to boost your sites visibility to search engines and in return, makes finding your content and listings easier on the internet to home-buyers. Your website must have a proper SEO framework and real estate agents, website developers and content managers must implement proper SEO practices.

This module will address a few of the Poor SEO practices used in Real Estate and How to correct them.

This includes:

Accidentally blocking search engines
Not writing and optimizing content for SEO
Using bad visuals (or none at all) on content pages
Not resizing images for web upload
Not changing the default permalink structure
Changing a post’s URL after it’s published
Using an iFrame or subdomain for their property listings and home search