Discover Listing 2 Leads! Our Latest Feature Addition To The Showcase IDX Platform

Growing your real estate business requires many things, one of which is new leads. These can come through referrals, networking or simply through the internet if you are a real estate agent with your own IDX powered website.

Agents are encouraged to prospect for clients, maintain a presence on social media and nurture their leads. These are essential practices to building a successful real estate business. 

The game has changed and continues to change! Technology has reshaped the real estate industry and the world over the last 20 years. Phone calls are now more unsuccessful with the emergence of social media platforms and apps that facilitate information sharing and text messaging. 

The internet makes it possible for home-buyers to find their next home or real estate agent online through a simple Google search or Facebook scrolling session


You never know what you’ll find, but one thing is for certain, agents using a Showcase IDX powered website will have their listings indexed by Google and this makes their website and listings 10x or more visible to a home-buyer who searches online.

What’s new you ask?

The question on your mind at this very moment...

Lead Listing Landing Pages

Lead magnets have always been helpful, and we continue to study and understand different ways through which agents can organically attract new leads and also qualify existing leads.

Our Lead Listing Landing Pages will help. 

These are super easy to create, no code necessary and super fast, it only requires three keystrokes and a couple keyboard shortcuts that we all know and love. The good old copy and paste combo.

Using a tailored URL adapt, “/L1”

Easily Create Lead Listing Landing Pages From Any Listing On Your Showcase IDX Powered Website

Agent’s can quickly create and share lead listing landing pages by adding /L1 to the end of any listing URL displayed through the Showcase IDX platform on agent websites across the US and Canada.

Original Listing URL

Listing Page on a Showcase IDX powered website

Adapted URL to create lead listing landing page

Leads Listing Landing Page through Showcase IDX plugin

Creating a landing page for a listing has just gotten easier. It can take any real estate agent between 3-15 seconds to find a listing, adapt the URL and paste the new URL in it’s intended medium and share it to their audience. 


Loving this article? Consider reading one of our latest article The Definitive Guide To Real Estate Digital Marketing after you get done learning about how best you can leverage our Leads 2 Listings Landing Page feature.

How To Best Leverage This Feature?

Use as a hyperlink in Emails

Do you segment and share premium listings with your contact database? If you do, here’s a great way to leverage our new lead listing landing page to qualify your audience.

Scenario!

A new listing just popped on the market, but it’s listed as “coming soon”. 5bds 4 & ½ baths, office space, spacious basement, 3-car garage, ranch style home going for 600k. This property would be lovely for that couple you spoke with in Maine last week while on vacation. You have their information, but who else could you share this with, and how can you make it easier for them to qualify themselves as “interested” in such a listing?

It’s really pretty simple. You draft your email, adapt the listing URL to get your lead listing landing page and then proceed to send that email out to your selected audience. This could be a segmented listing with your CRM based on income data or even a cold send to a purchased or previously unengaged list or segment of your database. 

Example of Lead Listing Landing Page shared via email

They will receive, read and view the listing/listings you’ve sent out and this will enable them to qualify themselves by entering their contact information directly on the lead listings landing page. When you visit the backend/admin panel in your Showcase IDX dashboard, you can then see everyone who expressed an interest in that listing.

Example of the lead dashboard in Showcase IDX

Currently, the lead listing landing page is not editable, so agent’s won’t be able to customize the copy or call-to-action on the lead listing landing page. We will work towards providing agents with customization and flexibility for this feature in its next update. 

The lead listing landing page currently displays like this.

Example: Lead Listing Landing Page on Showcase IDX Powered Website

Qualifying a lead just got easier!

Use links in posts on Facebook

Are you posting your listings on your social channels

We hope you are doing this and if you’re not, we highly recommend you start doing it and do it consistently!

You can leverage our lead listing landing page feature on Facebook, Twitter, LinkedIn, Pinterest and in your stories*.

Here’s how you do it! Write your copy, remember to include all the key details you think your audience would want to know about this listing as well as the key information you’d want them to know. Remember, keep it short and sweet!


Grab 3-4 of the best photos from that listing and include them in the post.

Finally, adapt the listing URL and include it in your post.

Facebook Example of Sharing Lead Listing Landing Page

Here’s an example! 

Draft your copy and remember that you only have 144 characters to work with, while other platforms allow for more real estate space, twitter keeps the curve appeal sleek, attractive and direct. 


Insert 3-4 of the best photos from that listing and include them in the post. You can also get creative and use emojis to spice up your copy.

Then, adapt the listing URL and include it in your post.

Twitter Example of Sharing Lead Listing Landing Page

LinkedIn has a more professional audience and oftentimes takes a different approach!

It’s okay to change your copy, but don’t overthink it. Even in a professional environment people are still people who like the occasional humor and wit!

You can support your copy here with some hashtags! This helps it reach a wider audience.

Use 3-4 of the best photos from that listing and include them in the post.

Now, adapt the listing URL and include it in your post.

Facebook Example of Sharing Lead Listing Landing Page

*Only social accounts that meet the minimum requirement of followers can post links in their social media stories.

Additional ways to leverage this feature include:

  • Using this feature as a link for your featured listing in your real estate bio.
Example: Adding A Lead Listing Landing Page Link For A Featured Listing Link In Your Real Estate Bio
  • Using this feature when sharing listings via text messages to clients
Text Message Example
  • Using this feature when you’re running ads for your listings.
Facebook Ad Example with Lead Listing Landing Page

Pro TIp!

If you currently have a bitly account you can use this tool to further leverage this feature and infuse lead listing landing pages into some of your other marketing materials. If you don’t have one, you can sign up and enjoy some of the free bitly features here

You can use bitly to shorten the adapted URL that gives you the lead listing landing page and then use that shortened URL in your client text messages, emails and social media posts.


Additionally, tools like Flowcode can be used to generate QR codes that you can share in your communications and attach to your sign riders, flyers or listings.

Benefits of this feature?

Agents can potentially save a lot of money with this new feature addition to the Showcase IDX platform. One of the leading listings to leads technology solutions in the industry charges agents

$125 monthly for its services., currently charges agents between $40 and $125 monthly for access to a similar service which only covers up to 100 listing conversions per month. With Showcase IDX this is free and with unlimited conversions per month.

Attract More Leads

Agents can now attract more leads using this lead magnet feature through showcase IDX. We shared a few ways agents leverage this feature and we’re certain that the top performing agents and brokerage teams will find other creative ways to leverage this feature.

Remember, no one searches for a home alone and just like our friends and family search feature, this is another great way for agents to gain more leads and recommendations from their new, current and previous clientele. 

These lead 2 listing landing pages work similar to your listing pages, where they’ll be active for the lifetime of that listing.

We are excited to add this new feature and now be offering it at no additional cost to the thousands of agents who are using Showcase IDX


The Leading IDX Plugin For WordPress Websites. For more information on an IDX plugin for your business, contact Showcase IDX today. Our team of experts is more than happy to help.

The Ultimate Guide to IDX Real Estate

Life, as we know it, is changing. Technology is making all aspects of life look different these days. New platforms and methodologies are changing long-standing industries every day.

The real estate industry is no different. Many agents think they have an idea of what IDX is, but things have changed so much, the average real estate agent is missing out on valuable ways to grow their business because of a few key misunderstandings of IDX in real estate.

As one of the oldest professions, real estate has remained virtually unchanged for decades. Even with the advent of the internet in the 1990s, many real estate transactions still got done the old-fashioned way.

Cloud and SaaS (software as a service) technology and a major push for all businesses to go digital first brought on a concept known as IDX real estate. Many companies initially built an IDX and have not touched that technology over the past 15+ years, while several new entrants have arisen that completely changed the opportunities for individual agents.

If you're in the real estate industry and haven't heard the term, it's ok. Even if you haven't heard of it, chances are you're dealing with it on a daily basis.

Today, we're going to dive into everything you need to know about IDX real estate. Consider this article your go-to guide.

We'll talk about what IDX real estate is at a high-level, why it's important in 2022, and how it's going to affect the industry in years to come. There's going to be a lot of information to cover, so you may want to take notes.

Get your pencil and pad ready. Your crash course in IDX real estate is now in session.

The Ultimate Guide to IDX Real Estate

What Is IDX Real Estate?

IDX real estate stands for Internet Data Exchange real estate. This concept is still relatively new to the real estate world. It has to do with the way digital real estate data is handled on the internet and why consumers use some agent websites and not others.

The concept is also called Broker Reciprocity. In general, the policy handles brokers' ability to post each other's listings on their personal websites. In order to make this all possible, an IDX real estate solution needed to be created. 

This IDX technology is what makes it possible for realtors to list inventory on their websites. Agents can leverage an IDX plugin to post not only their listings, but other listings within their local MLS on their own personal website. 

Some web developers and companies have tried to create their own IDX and property search tools but it’s both very costly and difficult. When I spoke at a RESO fall conference a few years ago, the general estimate from 20+ technology experts I spoke with was that Zillow (and others) spent $25,000,000 simply building the technology and tools to ingest data from the 500+ MLSs and other data sources, and that is before they actually built the home search and CTA tools on top of the data. This investment is why there have been so many poor IDXs over time and why there are only a few good ones today. Read my article on What is IDX Integration if you want much more detail on that.

The History of IDX Real Estate

Although the technology is relatively new, the concept isn't. The concept that IDX real estate is rooted in dates back to the 1800s. That's how long realtors have been participating in broker reciprocity in some form.

But IDX as we know it didn't come about until the early 2000s. It was at this time that brokers and agents could start to show property listings on their own websites. Real estate professionals didn't have to rely on sites like realtor.com any longer. Now, most real estate websites are built with fully-integrated IDX platforms that allow agents and Realtors to list all of the properties for sale in the area - or only a segment if they wish to focus their site more.

Happy Loving Family Using Laptop Sitting On Couch After Moving New Home. Real Estate, House Ownership And Relocation Concept. People Browsing Internet Sitting Among Carton Boxes, Pointing At Screen

Why Is IDX Important?

If you're in the real estate industry and are an active real estate agent, chances are likely that the visitors to your site are looking for real estate listings. There needs to be properties for them to browse in order for them to contact you looking to buy something. Without IDX, you would have to manually add only your own listings to the website and would be responsible for keeping the information up to date if you changed anything in the MLS.. 

For some agents and brokers who have been in the game for decades, and who have extremely large marketing budgets, this isn't a problem. Once they have their "marketing machine" rolling, they have potential clients calling them to list their property.

It's nice when your career is at that level, but what if you're a new real estate broker or a buyer's agent? You're going to need to leverage IDX so your potential buyers have something to browse. The organic leads you can generate from a search engine like Google, DuckDuckGo, or Bing will also be the highest quality leads and the lowest long-term cost too.

If you don't have any houses available for them to look at, they'll move on to the next website that does. And, they'll do it a lot quicker than you think. Then, even if you have their information, I can guarantee you that another agent in your area will be calling your (potential) clients soon.

IDX for Buyer Marketing

IDX also helps you stay on the minds of your customers. Not only does IDX give you a full inventory of properties to show website visitors, but it also gives you a way to keep in touch with your potential clients.

Let's say you have a phone conversation with a prospective buyer. They tell you they're looking for a 3 bedroom, 2 bathroom house with a 2-car garage. They also want their house to be in the neighborhood with the best school district in the area.

Without IDX, you’d have to use your MLSs tools to send them search updates which would take your clients back to the MLS platform and not your personal website (that showcases you). But, fortunately for you, that's not the case. IDX will allow you to set up e-mail notifications for all of your potential buyers.

Every time an active listing comes onto your local MLS that matches your buyer's criteria, it will get sent to them automatically via email. You can brand the email with your photo, logo, and contact information. When your client clicks a link, it will bring them back to your website - the hub of all your digital marketing.

Now, IDX is ensuring that you're the first person people in your area call when they're looking for an agent.

Sell Your Listings Faster

IDX can even help you to sell your listings faster. Most IDX platforms come equipped with a Featured Listing option. Agents and brokers can use this to give extra exposure to their clients' listings - and increase the chance that a potential buyer will find one of the listings from you or your office.

You can also pitch this to potential sellers as an added benefit of working with you. Tell them about the featured listing option and the extra exposure it will give them. As a result, you could land more potential real estate listings in your area as your site grows in search rankings.

What a great way to stand out. And it works even in the most competitive of markets!

If you don't have any listings to sell currently, that's fine too. You can always use the featured listing feature of an IDX platform to highlight listings from your office in the area. This might actually benefit you more, as it will bring in buyers and sellers at the same time.

Other IDX Features

In addition to providing you with current housing inventory, there are some other features you're going to want to look for. These features are the mark of a great, modern IDX service. Any platform you choose to work with should have them.

  • Mobile Search

One of the most important is mobile search. Most search traffic today comes from mobile devices. This is true for businesses in general. We're not just talking about the real estate industry.

That means you most certainly need to have your listings searchable from mobile devices like smartphones and tablets. We all lead busy lives now. Your potential buyers need to be able to house shop on the go.

  • Interactive Mapping

Another must-have tool is interactive mapping. When it comes to your potential clients' search, visual tools are key. Interactive mapping will show where the real estate listings on your IDX website are located on a map of the area.

Now, buyers who are browsing your site can see exactly where their favorite property is located. They can see if it's near shopping and restaurants. And, they'll also be able to see if it's near the school of their choice.

Rather than doing the research themselves, your buyers will have it all laid out for them on a nice, tidy map.

Watch Out for Your Internet Marketing

A lot of vendors who sell IDX platform services will tell you that using IDX technology is good for your SEO marketing. In fact, some IDX technology may end up hurting your website's ranking in internet search results.

A modern IDX, like Showcase IDX, will retain your clients and give them a home search that exceeds their expectations, but you will still need to do some work (or have someone do it) to outrank Zillow and other agents.

The good news is that I’ve thousands of real estate professionals across 100+ brokerages and teams invest the work and create an organic lead engine that attracts buyers and sellers, to grow their businesses.

These three resources will give you the exact guide and examples to follow:

These guides will show you both how to avoid the duplicate content issue some agent websites run into and how to easily see results from investing in your website as the hub of your business.

Off-site SEO

The above will get you started and lay an incredible foundation. To further scale your organic traffic and lead generation, you must look at off-site SEO (e.g. link building, social signals, etc.). 

You can easily learn about this in other posts and courses on our site. Just know that it’s a marathon and not a sprint. Do not trust any “consultant” or agency that claims they can build links for you and get results very quickly. Look for a partner and plan on a budget that will lead to results, and not trigger Google, over the next 6 - 12 months.

Close-up of real estate agent in black suit sitting on sofa and holding the model of the house in her hands while working online

Rely on IDX Real Estate

Modern IDX real estate is changing the way that real estate gets done and how agents with growing businesses are growing their businesses. Thanks to this modern technology, brokers can pool resources to help each other sell properties.

You get inventory to list on your website and other agents in the area get their listings sold. It's a win-win. It also helps add long-lasting connections to your sphere of influence when you build a website powered by this technology.For more information on an IDX plugin for your business, contact Showcase IDX today. Our team of experts is more than happy to help.

What Are the Best Hashtags for Real Estate? (Including 87 Real Estate Hashtags You Can Copy/Paste!)

It’s no secret that your real estate business needs to be on social media. However, it’s not just about having an account. You have to know how to get your name out there, and one of the best ways to do that is through hashtags. This article will give you some top real estate hashtags to use on your social channels and show you tips on how to use them effectively.

Creating Community Pages for Real Estate to Attract Buyers. The Home-buyers Searching: Homes for Sale

Real Estate! It's all about relationships. It's that common phrase we always hear and it's true.

It's almost certain that if you have and maintain positive relationships across your real estate business you will be highly successful.

Dwayne Smith, Digital Marketing Strategist at Showcase IDX

How do community pages fit into this equation?

Firstly, let’s get a rough, layman definition of the term “community page” or “neighborhood page”.

A community page or neighborhood page is a dedicated virtual page (web page or blog post) that provides needed and helpful information about a particular area (state, county, community or neighborhood) that educates and excites the reader about the area in mention.

These include:

  • Home Values
  • School Districts
  • Gyms & Outdoor Trails
  • Churches
  • Community Organizations
  • Nightlife & Entertainment
  • Restaurants & Eateries
  • Libraries
  • Notable Sights and Landmarks
  • Transportation and Traffic
  • Health (Private and Public)
  • Available homes for sale (listings)
  • And anything else you find relevant to your target audience

We have briefly covered what is a community page and what you should include in one. 

Now let’s look at how they’re built, a suggested structure for community pages, and insights on how to gather the information through research.

The Structure of Community Pages

Start out by ranking what's most important to the area and community. 

Take your realtor hat off for a minute and step into your home-buyer shoes. Think about all the things that would make you and your family happy at your new home. 

Is it having a great school in your district for your kids?

Is it having low property taxes?

Is it having great entertainment and eateries in just walking distance?

Is it having great access to parks and trails for you and kids to enjoy?

It can be any one of these and many others, think it through, start with the most important thing first and then work your way down the list. 

Where To Find Information for your Community Page?

Start with what you know first, use your own knowledge of the area as the basis for your research. You are the hyper-local expert.

Leverage technology, even in universities they do it. Start on the internet.

Check out this 10-minute video on the granular elements.

Additionally, read this detailed article about using hot sheets and community pages to drive traffic for your real estate website. 

The detailed article gives an in depth look at how to research content for your community pages.

Here are some sites that provide a great starting point for your research:

  1. Google
  2. Yelp (for eateries and entertainment)
  3. Bing (see what other sources you might find here that you didn’t find on google).
  4. For Public School Information
  5. For Private School Information 
  6. For Health centers
  7. For Hospitals
  8. Zillow
  9. Research for community focused blogs or local bloggers
  10. Infuse yourself into the community and gather on the ground information.
    • Grab lunch at an eatery (grab a photo while their for your community page)
    • Enjoy a night out at the club (grab a photo their too)
    • Visit the churches and local community events 
  11. Find your local library
  12. Google Maps, Waze Maps, Apple Maps, Moovit 

Organizing Your Community Page

***Here’s a template I recommend, this is extensive but not universal and you don’t need to have every element***

Community Page Template by Showcase IDX - download here

{Name/Title}

{Introduction} short paragraph with some general details about the community.

{Listings} showcase 2-3 of the available homes in the community.

{Home Value Paragraph} short paragraph on the home values in the neighborhood.

{School District} short paragraph on the school districts that serve the neighborhood.

A section on the community and its elements.

  • Food and Entertainment
  • Notable Sites & Landmarks
  • Traffic and Transportation
  • Churches
  • Parks and Recreation
  • Health
  • Libraries
  • Community Organizations

Your Contact information

*** Include links, pictures or videos wherever you can***

Find a full example of a community page here.

How Do You Build Out The Community Page On Your WordPress Website?

We now know where to find all the information we need for our community pages. How do we put it all together?

Firstly, you want to ensure you are operating on a WordPress.org website. 

A WordPress website is the best solution for a real estate website and you want to ensure you are running on a secure and fully functional WordPress.org website that has a strong SEO framework, is mobile friendly and fast. 

You can learn more about why WordPress.org is the recommended platform for your real estate website by reading this article. 

Also see why we recommend these 11 Best WordPress Themes for Real Estate Websites.

Now that you have your WordPress website, you want to ensure you are using The Leading IDX Plugin For WordPress Websites.

Already have a WordPress website? Great, you can download and install the plugin here.

Let's set up your new search in Showcase IDX admin panel.

You can access the Showcase IDX admin panel here.

Select your website > head to the search library in the top panel

After you’ve created your search, then you create the corresponding Hot sheet.

Now that we have the search and the corresponding hot sheet set up, you can grab the short code that's been generated to include the "open listings" from that area through your MLS data feed.

You will need to create a new page on your website for your community page.

Navigate your mouse to the left side panel on the backend of your wordpress website.

The backend of your WordPress website should look similar to this image. It can usually be accessed by replacing the necessary details in this link to fit your website. www.yoursite.com/wordpress/wp-login.php

Hover on "pages" and then select "add new"

In this new document you can copy and paste all your information for your community page and format the page to suit your needs with your images and links.

Let's be certain that you:

  • Include all your links
  • Include all your images
    • when saving images use this format "name-keyword-.jpg"
  • Use adequate spacing for readability
  • Include a social image and targeted keywords for SEO purposes
  • Publish your page
  • Submit your community page URL to google so it can be indexed for search on the internet.

These steps are universal, however the layout and user interface may defer based on the theme that you use for your WordPress.org website.

If you had one of our certified partners or your own web developer assist you with developing your website, it may be best to reach out to them again for assistance with these sections.

You can find a list of our certified partners here.

Now show us what you've got!

We hope you now feel more equipped than ever to create community pages for your real estate website. Take some notes and try it out for yourself!

Make sure to leave a comment below if there was something that particularly helped you or if we missed something that you think should be included in community pages.

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