The Ultimate Guide to Drip Email Campaigns for Real Estate Agents

Email marketing continues to become increasingly popular daily. Your real estate business benefits from email automation which continues to send emails to potential clients based on events, location, or type of purchase. But, did you know the most effective types of email campaigns for real estate agents include drip campaigns? Drip email campaigns are highly […]

Google Search Algorithm Updates: What Real Estate Agents Need to Know

Google search algorithms play an essential role in the success of real estate agents and realtors. The algorithms are constantly changing, so it’s important to know how they can impact brand awareness and online visibility. Without this, realtors and real estate agents risk losing prospective clients. It has become increasingly important for real estate agents […]

How to Create Content Briefs & Why It Will Help Your Real Estate SEO

The old saying goes that content is king on the internet, and that means creating good content is just as good for real estate SEO as it is for everything else. However, what are content briefs, and why do they matter for content production like making blog posts? Let’s take a closer look at why […]

Types of Website Redirects Explained: What Real Estate Agents Need to Know

What redirect types do you need to implement on your real estate website? Do you need any redirects at all? There’s a lot of confusion about the meaning and purpose of redirects, especially to non-tech-savvy agents, because the codes look the same. Further, they may perform the same functions under different circumstances or change types […]

What Realtors Need To Know About Local SEO

Finding potential customers can pose challenges, especially as you establish yourself in a new area. Instead of trying to tackle them alone or expecting people to find your real estate business, you must consider ranking factors to succeed and stand out among others. If you need assistance, you’ll have to work on your search engine […]

How Real Estate Agents Use TikTok for Lead Generation & to Boost GCI

Real estate agents and Realtors are always looking for new ways to generate leads and boost their Gross Commission Income (GCI). Organic traffic is a great way to do this, but it can be challenging to come up with content ideas that will engage your audience. Enter TikTok – the popular short-form video platform that […]

What Is Domain Authority: What Real Estate Agents Must Know To Succeed at Digital Marketing

As a real estate agent, your success in organic traffic mainly depends on your domain authority. So, what is the domain authority of a website? Domain authority measures the experience, expertise, authoritativeness, trustworthiness, and strength of your website’s content, which can influence how well it ranks in search engine results. It also reflects the quality […]

What is IDX in Real Estate

You’ve been in the real estate industry for a while and you’re noticing that other agents in your area are getting website upgrades left and right. They are telling you that they have increased their clientele by a landslide, and it is all thanks to their new and improved IDX-integrated home search. But what does […]

REALTOR® vs. Real Estate Agent

Are you considering purchasing or selling a home? Then you’ll probably be using the services of a real estate agent or a REALTOR® soon. Both of these licensed real estate professionals are qualified to help you in any of your housing-related endeavours, but their titles —contrary to what many homebuyers or sellers may think, are […]