Marketing and Innovation Executive Joins Showcase IDX as Chief Marketing Officer

Marketing and Innovation Executive Joins Showcase IDX as Chief Marketing Officer

February 19, 2019

Kurt Uhlir Joins Showcase IDX to Help Fuel Rapid Growth and Drive Innovation

Atlanta, GA

Showcase IDX, the leading real estate idx and consumer engagement platform, has tapped Kurt Uhlir as its new Chief Marketing Officer (CMO). Based in Atlanta, Uhlir will lead all brand, marketing, strategy, and communication programs aimed to help Showcase IDX achieve accelerated growth, secure new partnerships, and drive innovation.

With more than fifteen years of experience with high-growth technology companies, Uhlir served most recently as Managing Partner with Ethereal Innovations, a boutique marketing agency responsible for leading marketing for numerous high-growth B2B technology companies over the past five years. He previously served as CEO and co-founder at Sideqik, one of the first influencer marketing platforms, and as the COO for The Made in America Movement, which represents 20,000 American-based companies. Earlier in his career, Uhlir was on the front lines at HERE where they formed the location-based and spatial data industries that we know today.

“It’s clear that Kurt is a master of his craft and has a proven track record growing and driving marketing performance for some of the fastest growing companies around,” said Scott Lockhart, CEO at Showcase IDX. “His experience working with high-growth SaaS businesses is a strategic fit for Showcase IDX as we continue to help the 1.3 million real estate professionals in the United States. And as an experienced CMO, he is intimately familiar with the challenges that real estate agents and marketers face to deliver digital experiences that meet ever-rising customer expectations.”

“It is an honor to join an innovative company like Showcase IDX, especially given their market, customer, and partner focus as well as an inspiring company culture,” said Kurt Uhlir, CMO at Showcase IDX. “I look forward to continuing Showcase IDX’s momentum of building loyalty with our existing customers and engaging with new customers for future growth.” 

Uhlir believes real estate agents and brokers need to change the narrative and improve how they share their unique value proposition in order to be more successful, considering the experience many buyers and sellers expect when working with an agent. He believes agents, teams, and brokers must be able to deliver exceptional experiences through their real estate websites that position them as local experts that can help solve customer challenges when buying or selling a home.

“Our purpose is to activate the authentic storyteller in all of us,” adds Uhlir. The best agents rely more on human connection than automation. More on teaching and serving than technology. At the same time, technology plays a more valuable role than ever in assisting great real estate agents to engage and builder stronger relationships with even more customers and with less effort than ever before. I’m excited about being a part of a leadership team and company that’s doing this better than anyone else in the market today.”

Showcase IDX raised a round of investment from a private equity source in October of last year, after having been self-funded and growing through increasing revenues for over 12 years. They have relocated to an expanded office in Atlanta’s Inman Park neighborhood.

About Showcase IDX

Showcase IDX is the leading real estate search and consumer engagement platform, helping agents, teams and brokers generate leads, improve their websites, and stand out. The cloud-based offering integrates with residential property listings including 19 of the 20 largest MLSs such as California Regional Multiple Listing Service (CRMLS) and numerous local data sources from around the country to give real estate professionals the tools they need to drive more traffic, conversions, and revenue.

Author Details
A serial entrepreneur known for building innovative companies and considered one of the top real estate privacy experts in the world. Previous CTO of RE/MAX Greater Atlanta, with over $4.5b in yearly sales. He has consulted with national brands in the retail, real estate and mortgage industries. Including Lowes Home Improvement, Wells Fargo, Wells Fargo Home Mortgage, Wachovia Bank and some of the top 20 residential real estate brokerages.

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