The Future of Home Buying: As Easy as Google Maps Combined with Consumer Privacy

Years ago, we all kept paper maps in our cars, then came early (expensive) navigations systems, followed by sites like Mapquest where you could print out specific sets of routing directions. Garmin quickly came out with lower-cost personal navigation systems, and now, we all have Waze on our smartphones and can easily embed Google Maps or Mapbox on any website.

As discussed at the Real Estate Standards Organization (RESO) Fall 2019 conference, real estate has come a long way from the paper catalogs used years ago. Keep reading to see the behind the scenes at the industry conference, and learn how new tools are changing how to search for a home for both consumers and Realtors.

Large real estate portals selling consumer information

Zillow and Trulia earned more than $1,333,600,000 (yes, $1.3 billion) in revenues in 2018 with the majority of that revenue coming from selling consumer contact and budget information to real estate agents and other providers.

According to their 2018 annual report, their IMT segment is defined as “We generate revenue from the sale of advertising services and our suite of marketing software and technology solutions to businesses and professionals primarily associated with the residential real estate, rental and mortgage industries.”. Ask the average agent paying for their tools/advertising, and lead information is the primary value they see, and this accounted for $1.28 billion of their TOTAL $1.3 billion revenue. That’s how much your clients’ info is worth!

Consumers are quickly becoming aware of what happens on Zillow and other large real estate portals with their information. You would never go to a website and enter your contact info, along with the $500k value of your 401k, and let them know that you are planning to move investments in a few months, but that is equivalent of what happens when someone is looking for a $500k house. You’re telling an information broker that you’re planning to have a major financial transaction in several months.

Realtors are increasingly realizing that sending their clients to these large portals is causing them to lose clients because their clients’ info is being provided to “Premier Agents” of those sites, so they’re in essence referring clients to their competitors.

Smart real estate agents realize that consumer privacy is a competitive advantage and with a modern IDX engine and consumer tools, they can provide an even better home search experience on their own website.

Real estate data and tools following growth of maps and navigation applications

Remember paper maps in your car? I was at the front lines of the HERE Technologies (NAVTEQ) that provided the map and traffic data behind almost every map and navigation application in the United States and Europe and shaped the experience we all use almost every day today.

Here’s a quick 10 minutes of my talk from The Real Estate Standards Organization (RESO) Fall conference about the parallels real estate agents and consumers are seeing today with what happened with map/navigation apps 15 years ago.

If you want to geek out a little more on innovation in the mapping industry and see more of what’s coming in real estate, here are pages 6 and 7 from RESO’s recent case study “It’s Inevitable: Moving to Replication via the RESO Web API“.

Auto Manufacturers Move to APIs

This was the situation when car manufacturer Toyota released the first navigation system in 1987 on the Toyota Crown. “While Google Maps was first released using GPS in November 2007, many of us first experienced a change in the navigation experience that was only possible due to a change in spatial data being accessed via APIs. This was done by pioneers like MapQuest’s Find Me and later by Waze, the GPS navigation software app owned by Google. This change in how the data was accessed also created a fundamental shift in how companies collected spatial data.”

A major player in this transformation was Kurt Uhlir, currently Showcase IDX’s Chief Marketing Officer. Uhlir was part of the small team that realized that there was a more efficient way to collect, enhance, and verify the data and created the spatial data and navigation industry that grew NAVTEQ from $85 million in revenue to $1.2 billion. Companies previously spent hundreds of millions of dollars on field teams and remote data to create their core asset (spatial data with 250+ attributes per road segment and millimeter-level accuracy) around the world, according to Uhlir. When Google entered the arena, it spent an estimated $300 million in 18 months to collect only a portion of the road network in the United States and Canada.

Since then, the technology Uhlir and his team invented and patented has been used by companies like Waze, Google Maps, Apple Maps, Facebook, Instagram, Twitter, and others, and is quickly becoming the backbone for the data driving much of the autonomous vehicle industry.

“This seemingly small, behind-the-scenes change to accessing spatial data via APIs was the triggering change that led to the vast majority of motorists using Waze to get directions to our next open house, people playing games like Pokémon GO, and many of the athletic applications we use to track our progress today,” Uhlir explains.

Borrowing a Page From the Navigation Industry

Uhlir cited the example of the navigation industry moving from one data set to an API. “Most people have multiple mapping apps on their phones that provide full navigation,” Uhlir explains.

“While the spatial data industry saw mass consumer adoption of navigation thanks to Garmin, Magellan, and TomTom offering personal navigation devices, it really was a change in how the data was accessed, combined with the mass adoption of smartphones that made navigation a part of our everyday lives.”

“HERE (formerly called NAVTEQ) has been the dominant map provider in the United States, Europe, and much of the world for decades,” said Uhlir, adding that everything from printed Rand McNally maps to car navigation systems to personal navigation devices and even websites like MapQuest were powered by HERE data and a few smaller data providers.

These navigation systems and applications used static copies of a subset of the HERE map that was generally recreated by each brand into a proprietary data format,” said Uhlir. “These navigation system and applications used static copies of a subset of the HERE map that was generally recreated by each brand into a proprietary data format,” said Uhlir. “This changed when Traffic.com and INRIX began providing real-time traffic data; these mapping and navigation systems incorporated into the consumer experiences. But the bulk of all spatial data was not accessed in real-time – or even short time,” Uhlir joked.

How to ride the tsunami of innovation in real estate marketing technology

If you wanted maps on your website or in your SaaS application, would you ever think of building your own version of Google Maps or Mapbox? Absolutely not.

Mapbox has invested hundreds of millions in capital, after having raised $227 million and earned many more millions in revenue, to build their solution. Google Maps is known to have invested hundreds of millions building search, display, and routing applications to create the Google Maps API offering. Even if an agent had access to the map data, the cost to build an experience reasonably acceptable to consumers could not be done.

Yet, many people attempting to build “all-in-one” real estate marketing platforms have tried to do this with home search and consumer engagement tools.

The rumor within real estate technology circles is that Zillow spent $25 million to create the technology and systems to ingest all the data they use on their sites. Now, this includes more than simply MLS data, but that’s still a staggering amount to just acquire data, normalize it, and make it internally available to applications like a home search.

Smart marketers and real estate companies have realized that a modern IDX requires the focus of a Google Maps or Mapbox. Showcase IDX has been called an “IDX engine” and referred to as the “Intel Inside” of any modern real estate marketing solution for that reason.

In my keynote talks about Tsunami Innovation, I talk about riding the increasing waves of innovation. It’s almost impossible to stand against a tidal shift of a tsunami, yet when you harness the wave and learn to ride on top, the entire industry changes and people’s lives change.

Home search and consumer engagement tools in real estate are at a similar point to where we saw mapping and navigation technology a few years ago.

I’m excited to be at the front of this change and working with a team that not only loves deep data and technology but that wakes up each day excited to be changing the world.

The central hub to successful real estate marketing

It takes incredible agencies and partners to provide a cohesive marketing strategy that works and is tailored for different teams and individual agent brands.

No matter the marketing campaign, you ultimately have to drive a consumer to an online experience where they can search for a home, save searches, get alerts of new properties, interact with their friends and family, etc. – all without having their information sent to competitive agents and service providers.

“Powered by Showcase IDX” has become the central hub to successful real estate marketing campaigns. We know that focusing on building the modern IDX engine allows other vendors (e.g. CRM, social media management, etc) to focus on what they do best.

Have your own website? Start your trial of Showcase IDX today.

Need a website? See our list of approved website developers.

Complete List of MLS in Real Estate

Welcome to the complete list of MLSs in the United States. Save/pin/bookmark this list to have easy access to the most complete and update list of MLSs in real estate.

Understanding the MLS landscape is a complex task. This list and short article gives you a big-picture of the MLSs in the United States and how they serve consumers, real estate agents, and brokerages with listings and other services.

If we have forgotten your MLS or you know of an upcoming name change/merger, please leave us a note in the comments.

List of MLS in Real Estate

What is MLS in Real Estate?

Is there a single definition? Yes but if you’re not intimately familiar with MLSs outside of your local real estate market, these two will give you a better understanding.

An MLS is much more than a database of listings and the software used to access it. Each MLS is unique with their own staff, agreements with dozens (sometimes hundreds) of vendors for services, local rules, etc.

Your MLS is ultimately a collective of brokers that have signed covenants to establish and enforce rules for cooperation and compensation for sales.

The MLS is the foundation for how real estate brokers work with each other, both guidelines and enforcement of the rules, and the foundation on top of which technology platforms exist.

multiple listing service (MLS, also multiple listing system or multiple listings service) is a suite of services that real estate brokers use to establish contractual offers of compensation (among brokers) and accumulate and disseminate information to enable appraisals. A multiple listing service’s database and software is used by real estate brokers in real estate (or aircraft broker[1] in other industries for example), representing sellers under a listing contract to widely share information about properties with other brokers who may represent potential buyers or wish to work with a seller’s broker in finding a buyer for the property or asset. The listing data stored in a multiple listing service’s database is the proprietary information of the broker who has obtained a listing agreement with a property’s seller.

According to the U.S. National Association of Realtors:

In the late 1800s, real estate brokers regularly gathered at the offices of their local associations to share information about properties they were trying to sell. They agreed to compensate other brokers who helped sell those properties, and the first MLS was born, based on a fundamental principle that’s unique to organized real estate: Help me sell my inventory and I’ll help you sell yours

Two of the larger ways that most agents interact with their MLS is:

  1. Adding information about new property listings that they and the thousands of other agents in the MLS to market. While a FSBO (for sale by owner) may only reach dozens or maybe hundreds of potential buyers, a property properly listed on the MLS and marketed by a licensed agent will reach 100x and potentially 1000x the number of potential buyers.
  2. Approval to access all MLS listings on their own website via an approved IDX plugin or IDX engine, like Showcase IDX. Each MLS is ultimately a steward of the brokers’ data and have a strict set of guidelines that an IDX plugin and home search must follow.

How many MLSs are in the United States?

There are approximately 600 MLSs in the United States, but the actual number is a moving target.

Many “MLSs” and local associations are merging and renaming. In as early as 2010, there were approximately 1,400 location associations/boards each with governing their own MLS practices across 54 states and territory associations of REALTORS® that house the local boards.

In the “old days”, each of those 1,400 local associations ran their own MLS. Today, we see more regional MLSs with a good many legacy MLS still operating that are focused on their hyper-local market they know best.

Even NAR does not publish an authoritative list of MLS in the United States.

When speaking at the RESO (Real Estate Standards Organization) Fall 2019 conference, a RESO official stated there are about 635 MLSs. By our count, there are 608.

Why do we maintain the complete list of MLSs in the United States?

First and most clear if you know any of our team, we’re data and software geeks that love real estate. We’ve been working with local MLSs to build tools for Realtors and brokers since 2005. There is no single authoritative MLS and no universal data format. The date/time of a new listing can be delivered using half a dozen different technologies in more 30+ different formats.

That makes working with real estate data too complex for many, and we love a challenge.

In early 2017, Kurt Uhlir joined our team. Kurt’s known as a 10x marketer that’s helped bring many business and life-changing technologies into our every day lives, but what many don’t know is he is the lead inventor on 13 U.S. and international patents including three foundational patents covering Waze, Google Maps, Apple Maps, check-in/location services (e.g. Foursquare, Facebook, etc.), and location-based advertising. If you’ve ever checked in on Foursquare, tagged a location on Facebook, or used Waze, you’ve used some of the technology he invented.

With his addition, we’ve been able to both geek out internally on building software for agents as well as speak more regularly at marketing and real estate conferences about it.

Second, as more and more of the real estate market call Showcase IDX the “IDX engine powering the best Realtor websites” and how the “consumer engagement tools Showcase IDX provide to real estate agents are unmatched. A smart company would never try to build their own Google Maps or Mapbox, instead you use one of them, just as modern real estate agents and companies are turning to Showcase IDX as the engine behind their websites and client engagement portion of their websites.”.

Those are big words for us to hear, and we’re extremely grateful to hear things like that every day. This list is part of us continuing to make things easier for you.

We deal with technology, so you do not have to, and we love geeking out on innovative technology that people use every day.

What are the largest MLSs in the country?

See our list of the largest 20 MLSs by following this link. It contains the number of agents in each MLS as well as their corporate offices.


Here is the complete list of MLSs in the United States


Multiple Listing Services in Alabama

Baldwin County Association of REALTORS®
Covington Association of REALTORS®
Cullman Association of REALTORS®
Dothan MLS
Eufaula Board of REALTORS®
Greater Alabama MLS
Gulf Coast MLS
Lake Martin Area Association of REALTORS®
Lee County Association of REALTORS®
Monroe County Board of REALTORS®
Montgomery Area Association of REALTORS®
North Alabama MLS
Phenix City Board of REALTORS®
Pike County Board of REALTORS®
Selma Board of REALTORS®
Shoals Area Association of REALTORS®
Walker County Area Board Of REALTORS®
West Alabama MLS
Wiregrass Board Of REALTORS®

Multiple Listing Services in Alaska

Alaska MLS (AKMLS)
Greater Fairbanks MLS
Southeast Alaska MLS

MLS in American Samoa

Samoa Properties Realtors (not an official MLS but a good local resource)

Multiple Listing Services in Arizona

Arizona Regional MLS (ARMLS) {TOP 20 MLS}
Central Arizona Board of REALTORS®
Graham Greenlee Association of REALTORS®
Green Valley Sahuarita Association of REALTORS®
Lake Havasu Association of REALTORS®
MLS of Southern Arizona (MLSSAZ)
Northern Arizona Association of REALTORS®
Prescott Area Association of REALTORS®
Santa Cruz County Board of REALTORS®
Sedona Verde Valley Association of REALTORS®
Southeast Arizona MLS (SEAZMLS)
Western Arizona REALTOR® Data Exchange (WARDEX)
White Mountain Association of REALTORS®
Yuma Association of REALTORS®

Multiple Listing Services in Arkansas

Batesville Board of REALTORS®
Cooperative Arkansas REALTORS®
Harrison District Board of REALTORS®
Hot Springs Board of REALTORS®
Johnson County Board of REALTORS® Inc
Jonesboro Board of REALTORS®
North Central Board of REALTORS®
Northwest Arkansas Board of REALTORS®
Russellville Board of REALTORS®
Texarkana Board of REALTORS®

Multiple Listing Services in California

Bakersfield Association of REALTORS®
Bay Area Real Estate Info Services (BAREIS)
Bay East Association of REALTORS®
Big Bear Association of REALTORS®
bridgeMLS
Calaveras County Association of REALTORS®
California Desert Association of REALTORS®
California Regional MLS (CRMLS) {TOP 20 MLS}
Coastal Mendocino Association of REALTORS®
Combined LA Westside MLS (CLAW)
Contra Costa Association of REALTORS®
Del Norte Association of REALTORS®
Fresno Association of REALTORS®
Greater Antelope Valley Association of REALTORS®
Humboldt Association of REALTORS
Idyllwild Association of REALTORS®
Imperial County Association of REALTORS®
ITech MLS
Kern River Lake Isabella Board of REALTORS®
Kings County Board of REALTORS®
Lassen Association of  REALTORS®
Mammoth Lakes Board of REALTORS®
MetroList {TOP 20 MLS}
MLS Listings
Nevada County Association of REALTORS®
North Santa Barbara County Regional MLS
Ojai Valley Board of REALTORS®
Pasadena Foothills Association of REALTORS®
Plumas Association of REALTORS®
Ridgecrest Area Association of REALTORS®
Rim O’ The World Association of REALTORS®
San Diego MLS
San Francisco Association of REALTORS®
Santa Barbara MLS
Shasta Association of REALTORS®
Siskiyou Association of REALTORS®
South Tahoe Association of REALTORS®
Sutter-Yuba Association of REALTORS®
Tahoe Sierra Board of REALTORS®
Tehachapi Area Association of REALTORS®
Tehama County Association of REALTORS®
Trinity County Association of REALTORS®
Tulare County Association of REALTORS®
Tuolumne County Association of REALTORS®
Ventura County Regional Data Share (VCRDS)
Victor Valley MLS

Multiple Listing Services in Colorado

Aspen Glenwood Springs MLS
Colorado Real Estate Network (CREN)
Grand County Board of REALTORS®
Grand Junction Area REALTOR® Association
Information and Real Estate Services (IRES)
Pikes Peak Association of REALTORS®
Pueblo Association of REALTORS®
REColorado {TOP 20 MLS}
Royal Gorge Association of REALTORS®
Spanish Peaks Board of REALTORS®
Steamboat Springs Board of REALTORS®
Summit Association of REALTORS®
Telluride MLS
Vail Board of REALTORS®.

Multiple Listing Services in Connecticut

Darien Board of REALTORS®
Greenwich Association of REALTORS®
New Canaan Board of REALTORS® Inc
SMART MLS {TOP 20 MLS}

Multiple Listing Services in Delaware

Sussex County Association of REALTORS®/ Bright MLS

Multiple Listing Services in Florida

Amelia Island Nassau County Association of REALTORS®
Beaches MLS Jupiter Tequesta MLS {TOP 20 MLS}
Bonita Springs Estero Association of REALTORS®
Brevard MLS
Central Panhandle Association of REALTORS®
Daytona Beach Area Association of REALTORS®
Dixie-Gilchrist-Levy MLS
Emerald Coast Association of REALTORS®
Flagler County Association of REALTORS®
Gainesville Alachua County Association Of Realtors
Heartland Association of REALTORS®
Hernando County Association of REALTORS®
Key West Association of REALTORS®
Marathon and Lower Keys Association of REALTORS®
Marco Island Area Association of REALTORS®
Martin County REALTORS® of the Treasure Coast
My Florida Regional MLS (MFRMLS) {TOP 20 MLS}
Naples Area Board of REALTORS®
New Smyrna Beach Board of REALTORS®
North Florida MLS (NFLMLS)
Northeast Florida MLS (NEFMLS)
Ocala/Marion County Association of REALTORS®
Palm Beach Board of REALTORS®
Pensacola Association of REALTORS®
REALTOR® Association Of Indian River County
REALTORS® Association of Citrus County, Inc.
REALTORS® Association Of Franklin And Southern Gulf Counties
Royal Palm Coast REALTOR® Association
Sanibel and Captiva Islands Association of REALTORS®
SEF Shared MLS Database MIAMI Association of Realtors {TOP 20 MLS}
St. Augustine & St. John’s County Board of REALTORS®
Tallahassee Board of REALTORS®
The Florida Keys Board of REALTORS®
Virgin Islands Territorial Association of REALTORS®

Multiple Listing Services in Georgia

Altamaha Basin Board of REALTORS®
Americus Board of REALTORS®
Carpet Capital Association of REALTORS®
Central Georgia MLS (CGMLS)
Classic MLS
Columbus Board of REALTORS®
Crisp Area Board of REALTORS®
Douglas Coffee County Board of REALTORS®
Dublin Board of REALTORS®
First MLS (FMLS) {TOP 20 MLS}
Georgia MLS (GAMLS) {TOP 20 MLS}
Golden Isles Association of REALTORS®
Greater Augusta Association of REALTORS®
Hinesville Board of REALTORS®
Lake Country Board of REALTORS®
Mid Georgia MLS
Moultrie Board of REALTORS®
Northeast Georgia Board of REALTORS®
Savannah Board of REALTORS®
South Georgia MLS
Southwest Georgia MLS
Statesboro Board of REALTORS®
Thomasville Area Board of REALTORS®
Tift Area Board of REALTORS®

MLS in Guam

Guam Association of REALTORS®

Multiple Listing Services in Hawaii

Hawaii Central MLS (HiCentralMLS)
Hawaii Information Service
REALTORS® Association of Maui

Multiple Listing Services in Idaho

Coeur d’Alene MLS
Greater Pocatello Association of REALTORS®
Intermountain MLS (IMLS)
Lewis Clark Association of REALTORS®
Mini-Cassia Association of REALTORS®
Mountain Central Association of REALTORS®
Selkirk Association of REALTORS®
Snake River Regional MLS
Sun Valley Board of REALTORS®

Multiple Listing Services in Illinois

Capital Area Association of REALTORS®
Central Illinois Board of REALTORS®
Danville Area Board of REALTORS®
Egyptian Board of REALTORS®
Livingston County Board of REALTORS®
Logan County Board of REALTORS®
Mid Valley Association of REALTORS®
Midwest Real Estate Data (MRED) {TOP 20 MLS}
Peoria Area Association of REALTORS®
Quincy Association of REALTORS®
REALTOR® Association of Northwestern Illinois
Rockford Area Association of REALTORS®

Multiple Listing Services in Indiana

East Central Indiana Board of REALTORS® Inc
Greater Northwest Indiana Association of REALTORS®
Indiana Regional MLS (IRMLS)
Jackson County Board of REALTORS®
Jefferson County Board of REALTORS®
Metropolitan Indianapolis Board of REALTORS® (MIBOR)
Richmond Association of REALTORS®
Southeastern Indiana Board of REALTORS®
Southern Indiana REALTORS® Association
Terre Haute Area Association of REALTORS®

Multiple Listing Services in Iowa

BBC Multiple Listing Service
Cedar Rapids Area Association of REALTORS®
Central Iowa Board of REALTORS®, Inc.
Des Moines Area Association of REALTORS®, Inc.
East Central Iowa Association of REALTORS®
Fort Dodge Board of REALTORS®
Greater Mason City Board of REALTORS®
Iowa Association Of Realtors
Iowa City Area Association of REALTORS®
Iowa Great Lakes Board of REALTORS®
Iowa Realty
Muscatine Multiple Listing Service
Northeast Iowa Regional Board of REALTORS®
Quad Cities Area REALTORS® Association
Southwest Iowa Association of REALTORS®

Multiple Listing Services in Kansas

Dodge City MultiList
Flint Hills Association of REALTORS®
Flint Hills MLS
Garden City Board of REALTORS®
Goodland MLS
Hays Board of REALTORS®
Heartland MLS
Kansas Association of REALTORS®
Lawrence Board of REALTORS®
Mid Kansas MLS
Pittsburg Board of REALTORS®
Salina Board of REALTORS®
South Central Kansas MLS
Southeast Kansas MLS
Southwest Kansas Board of REALTORS®
Sunflower Association of REALTORS®

Multiple Listing Services in Kentucky

Ashland Area Board of REALTORS®
Central Kentucky Association of REALTORS®
Eastern Kentucky Association of REALTORS®
Greater Louisville Association of REALTORS®
Greater Owensboro REALTOR® Association
Heart of Kentucky Association of REALTORS®
Henderson Audubon Board of REALTORS®
Hopkinsville Christian & Todd County Association of REALTORS®
Lexington-Bluegrass Association of REALTORS®
Madison County Board of REALTORS®
Madisonville-Hopkins County Board of REALTORS®
Northern Kentucky Association of REALTORS®
Old Kentucky Home Board of REALTORS®
REALTOR® Association of Southern Kentucky, Inc.
Somerset-Lake Cumberland Board of REALTORS®
South Central Kentucky Association of REALTORS®
Western Kentucky Regional MLS (WKRMLS)

Multiple Listing Services in Louisiana

Bayou Board of REALTORS®
Greater Baton Rouge Association of REALTORS®
Greater Central Louisiana REALTORS® Association
Greater Fort Polk Association of REALTORS®
Gulf South Real Estate Information Network
Northeast Louisiana Association of REALTORS®
Northwest Louisiana Association of REALTORS®
REALTOR® Association of Acadiana
Southwest Louisiana Association of REALTORS®

Multiple Listing Services in Maine

Maine Real Estate Information System (MREIS)

Multiple Listing Services in Maryland

Bright MLS {TOP 20 MLS}

Multiple Listing Services in Massachusetts

Berkshire County Board of REALTORS®
Cape Cod & Islands Association of REALTORS®
Martha’s Vineyard MLS
MLS Property Info Network (MLSPIN) {TOP 20 MLS}

Multiple Listing Services in Michigan

Ann Arbor Area Board of REALTORS®
Battle Creek Area Association of REALTORS®
Branch County Association of REALTORS®
Clare Gladwin Board of REALTORS®
Eastern Upper Peninsula Board of REALTORS®
Greater Kalamazoo Association of REALTORS®
Greater Lansing Association of REALTORS®
Greater Regional Alliance of REALTORS®
Hillsdale County Board of REALTORS®
Jackson Area Association of REALTORS®
Mason-Oceana Manistee Board of REALTORS®
Midland Michigan Board of REALTORS®
MiRealSource
Montcalm County Association of REALTORS®
Northern Great Lakes REALTORS®
Northern Michigan MLS
Paul Bunyan Board of REALTORS®
RealComp {TOP 20 MLS}
Southwestern Michigan Association of REALTORS®
St. Joseph County Association of REALTORS®
Upper Peninsula Association of REALTORS®
Water Wonderland Board of REALTORS®
West Central Association Of REALTORS®
West Michigan Lakeshore Association Of REALTORS®

Multiple Listing Services in Minnesota

Greater Alexandria Area MLS
Itasca County Board of REALTORS®
Lake Superior Association of REALTORS®
Midwest Minnesota MLS
Northstar MLS {TOP 20 MLS}
Northwest Minnesota Association of REALTORS®
Range Association of REALTORS®
REALTOR® Association of Southern Minnesota
Southeast Minnesota Association of REALTORS®
West Central Association Of REALTORS®

Multiple Listing Services in Mississippi

Central Mississippi Association of REALTORS®
Clarksdale Board Of REALTORS®
East Mississippi REALTORS®
Four County Board Of REALTORS®
Golden Triangle Association of REALTORS®
Greenville Area Board Of Realtors
Greenwood Board of REALTORS®
Grenada Board Of Realtors
Hattiesburg Area Association of REALTORS®
Laurel Board of REALTORS®
Mississippi Gulf Coast MLS (MGCMLS)
Natchez Board of REALTORS®
North Central Mississippi REALTORS®
Northeast Mississippi Board of REALTORS®
Northwest Mississippi Association of REALTORS®
Pearl River County Board of REALTORS®
Southwest Mississippi Board of REALTORS®
Vicksburg-Warren County Board of REALTORS®

Multiple Listing Services in Missouri

Bagnell Dam Association of REALTORS®
Central Missouri Board of REALTORS®
Columbia Board of REALTORS®
Five County Board Of REALTORS® Inc
Heart Of Missouri Board Of REALTORS®
Jefferson City Area Board of REALTORS®
Lake of the Ozarks Board of REALTORS®
Mid America Regional Info Systems (MARIS)
Northeast Central Board of REALTORS®
Ozark Gateway Association of REALTORS®
Randolph County Board of REALTORS®
Three Rivers Board of REALTORS®
West Central Association of REALTORS®

Multiple Listing Services in Montana

Big Sky Country MLS
Billings Association of REALTORS®
Bitterroot Valley Board of REALTORS®
Great Falls MLS (GFMLS)
Havre Hi Line Board of REALTORS®
Helena MLS
Montana Regional MLS
Rocky Mountain Association of REALTORS®

Multiple Listing Services in Nebraska

Buffalo County Board of REALTORS®
Columbus Board Of REALTORS® Of Nebraska
Dawson County Board Of REALTORS®
Grand Island Board of REALTORS®
Great Plains Regional MLS
Hastings Board of REALTORS®
Lincoln County Board of REALTORS®
Midlands MLS
Nebraska REALTORS Outstate Database & MLS Solutions
Norfolk Board of REALTORS®
TriCounty Board Of REALTORS®
Western Nebraska Board of REALTORS®

Multiple Listing Services in Nevada

Elko County Board of REALTORS®
Greater Las Vegas Association of REALTORS® (GLVAR)
Incline Village Board of REALTORS®
Mesquite Real Estate Association
Northern Nevada Regional MLS (NNRMLS)

Multiple Listing Services in New Hampshire

New England Real Estate Network (NEREN)

Multiple Listing Services in New Jersey

Cape May County Association of REALTORS®
Central Jersey MLS
Garden State MLS {TOP 20 MLS}
Monmouth Ocean Regional REALTORS®
New Jersey MLS
South Jersey Shore Regional MLS

Multiple Listing Services in New Mexico

Las Cruces Association of REALTORS®
New Mexico Mulit-board MLS
Otero County Board of REALTORS®
Roswell Association of REALTORS®
Ruidoso/Lincoln County Board Of REALTORS®
San Juan County Board of REALTORS®
Santa Fe Association of REALTORS®
Silver City Regional MLS
Southwest MLS (SWMLS)
Taos County Association of REALTORS®

Multiple Listing Services in New York

Adirondack Champlain Valley MLS
Bronx-Manahattan Association of REALTORS®
Brooklyn Board of REALTORS®
Central New York Information Service
Chautauqua-Cattaraugus Board of REALTORS®
Columbia Greene and Northern Dutchess MLS
Cortland County Board of REALTORS®
Eastern New York Regional MLS (ENYRMLS)
Elmira-Corning Regional Board of REALTORS®
Greater Binghamton Association of REALTORS®
Hudson Gateway MLS
Ithaca Board of REALTORS®
Jefferson-Lewis Board of REALTORS®
Mid New York Regional MLS
Mid Hudson MLS
Multiple Listing Service of Long Island (MLSLI)
New York State MLS {TOP 20 MLS}
Otsego-Delaware Board of REALTORS®
Southern Adirondack REALTORS®
St. Lawrence County Board of REALTORS®
Staten Island Board of REALTORS®
Ulster County Board of REALTORS®
Upstate New York Real Estate Information Services
Western New York Real Estate Information Services

MLSs in North Carolina

Alamance MLS
Albemarle Area Association of REALTORS®
Burke County Board of REALTORS®
Carolina MLS (CMLS)
Carolina Smokies MLS
Cleveland County Association of REALTORS®
Goldsboro Wayne Country Association of REALTORS®
High Country Association of REALTORS®
Highlands Cashiers Board of REALTORS®
Longleaf Pine REALTORS®
McDowell Board of REALTORS®
Mid Carolina Regional Association of REALTORS®.
MLS Of Catawba Valley
Mountain Lakes Board of REALTORS®
Outer Banks Association of REALTORS®
Roanoke Valley Lake Gaston Board of REALTORS®
Rutherford County Board of REALTORS®
Salisbury Rowan Association of REALTORS®
Triad MLS
Triangle MLS
Wilkes County Association of REALTORS®
Yancey-Mitchell MLS

Multiple Listing Services in North Dakota

Badlands Board Of REALTORS®
Bismarck-Mandan Board of REALTORS®
Fargo Moorhead Area Association of REALTORS®
Grand Forks Board of REALTORS®
Jamestown Board of REALTORS®
Minot Board of REALTORS®
Williston Board of REALTORS®

MLSs in Northern Mariana Islands

We’re not currently aware of one. Please comment if you have information on the local REALTOR association or MLS.

Multiple Listing Services in Ohio

Ashland Board of REALTORS®
Athens County Board of REALTORS®
Columbus and Central Ohio Regional MLS
Dayton MLS
Firelands MLS
Greater Portsmouth Area Board of REALTORS®
Heartland Board of REALTORS®
Knox County Board Of REALTORS®
Lancaster Board Of REALTORS
Mansfield Board of REALTORS®
Marion Board of REALTORS®
MLS of Greater Cincinnati (CincyMLS)
Northwest Ohio Regional Info Systems (NORIS) (may be joining Heartland)
Scioto Valley Association of REALTORS®
Tri State MLS (TSMLS)
West Central Association of REALTORS®
Western Regional Information Systems and Technology (WRIST)
Yes MLS

Multiple Listing Services in Oklahoma

Cushing Board Of REALTORS®
Duncan Association of REALTORS®
Lawton Board of REALTORS®
MLS Technology, Inc.
Multiple Listing Service of Oklahoma (MLSOK)
North Central Board Of REALTORS®
Northeast Oklahoma Board of REALTORS®
Northwest Oklahoma Association of REALTORS®
Southern Oklahoma Board of REALTORS®
Stillwater Board of REALTORS®

Multiple Listing Services in Oregon

Central Oregon Association of REALTORS®
Clatsop Association of REALTORS®
Klamath County Association of REALTORS®
Lincoln County Board of REALTORS®
Regional Multiple Listing Service (RMLS)
Southern Oregon MLS (SOMLS)
Willamette Valley MLS

MLSs in Pennsylvania

Allegheny Highland Association of REALTORS®
Allegheny Valley Board of REALTORS®
Bradford Sullivan Association of REALTORS®
Cambria Somerset Association of REALTORS®
Central Susquehanna Valley Board of REALTORS®
Centre County Association of REALTORS®
Clearfield Jefferson Association of REALTORS®
Elk Cameron Board of REALTORS®
Fayette Board of REALTORS®
Greater Erie Board of REALTORS®
Greater Lehigh Valley REALTORS®
Greater Scranton Board of REALTORS®
Huntingdon County Board of REALTORS®
Luzerne County Association of REALTORS®
Mckean County Association of REALTORS®
North Central Penn Board of REALTORS®
Pike/Wayne Association of REALTORS®
Pocono Mountains Association of REALTORS®
Realtors Association Of York Adams Counties
Warren County Board Of Realtors
West Branch Valley Association of REALTORS®
West Penn Multi-List

Multiple Listing Services Puerto Rico

Puerto Rico MLS (PRMLS-RETS)
Arecibo Board of REALTORS®
Bayamon Board of REALTORS®
Caguas Board of REALTORS®
Mayaguez Board of REALTORS®
Ponce Board of REALTORS®

Puerto Rico Association of REALTORS®
San Juan Board of REALTORS®

Multiple Listing Services in Rhode Island

StateWide MLS

Multiple Listing Services in South Carolina

Aiken MLS
Charleston Trident MLS (CTMLS)
Cherokee County Board of REALTORS®
Coastal Carolina Association of REALTORS®
Consolidated MLS
Greater Greenville Association of REALTORS®
Greenwood Association of REALTORS®
Hilton Head Island MLS (HHIMLS)
Lowcountry Regional Multiple Listing Service Inc.
Pee Dee REALTOR® Association
Piedmont Regional Association of REALTORS®
Palmetto MLS
Spartanburg Association of REALTORS®
Sumter Board of REALTORS®
Western Upstate Association of REALTORS®

Multiple Listing Services in South Dakota

Aberdeen Board of REALTORS®
Black Hills MLS (BHMLS)
Central South Dakota Board of REALTORS®
East Central South Dakota Board of REALTORS®
Huron Board of REALTORS®
Lewis and Clark Board of REALTORS®
Mitchell Board of REALTORS®
Northeast South Dakota Association of REALTORS®
REALTOR® Association Of The Sioux Empire

Multiple Listing Services in Tennessee

Central West Tennessee Association of REALTORS®
Great Smoky Mountains Association of REALTORS®
Greater Chattanooga Association of REALTORS®
Knoxville Area Association of REALTORS®
Lakeway Area Association of REALTORS®
Memphis Area Association of REALTORS®
RealTracs
Reelfoot Regional Association of REALTORS®
River Counties Association of REALTORS®
Tennessee Valley Association of REALTORS®
Tennessee Virginia Regional MLS (TVRMLS)
Upper Cumberland Association of REALTORS®

Multiple Listing Services in Texas

Amarillo Association of REALTORS®
Austin Central Texas Realty Information Service (ACTRIS)
Beaumont Board of REALTORS®
Brazoria County Board of REALTORS®
Brownsville-South Padre Island Board of REALTORS®
Bryan-College Station Association of REALTORS®
Coastal Bend Association of REALTORS®
Corpus Christi Association of REALTORS®
Dalhart Board of REALTORS®
Dumas Board of REALTORS®
Eagle Pass Board of REALTORS®
Galveston Association of REALTORS®
Gillespie County Board of REALTORS®
Greater El Paso Association of REALTORS®
Greater McAllen Association of REALTORS®
Greater Tyler Association of REALTORS®
Harlingen Board of REALTORS®
Henderson County Board of REALTORS®
Highland Lakes Association of REALTORS®
Houston Association of REALTORS® (HARMLS) {TOP 20 MLS}
Kerrville Board of REALTORS®
Laredo Association of REALTORS®
Longview Area Association of REALTORS®
Lubbock Association of REALTORS®
Lufkin Association of REALTORS®
Nacogdoches County Board of REALTORS®
North Texas Real Estate Info Systems (NTREIS) {TOP 20 MLS}
Odessa Board of REALTORS®
Pampa Board of REALTORS®
Permian Basin Board of REALTORS®
Plainview Association of REALTORS®
Port Neches, Port Arthur, Nederland Board of REALTORS®
Rockport Area Association of REALTORS®
San Angelo Association of REALTORS®
San Antonio Board of REALTORS® (SABOR)
San Patricio County Association of REALTORS®
South Padre Island Board of REALTORS®
Uvalde Board of REALTORS®
Waco MLS (WACOMLS)
Wichita Falls Association of REALTORS®

Multiple Listing Services in the U.S. Virgin Islands

St. Croix Board of Realtors
St. John Board of Realtors
St. Thomas Board of Realtors
Virgin Islands Territorial Association of Realtors®

MLSs in Utah

Iron County Board of REALTORS®
Park City Board of REALTORS®
Wasatch Front Regional MLS (WFRMLS)
Washington County Board of REALTORS®

Multiple Listing Services in Virginia

Central Virginia Regional MLS (CVRMLS)
Dan River Region Association of REALTORS®
Eastern Shore Association of REALTORS®
Hamptons North Fork REALTORS® Association
Lynchburg Association of REALTORS®
Martinsville, Henry, Patrick Counties Association of REALTORS®
New River Valley Association of REALTORS®
Northern Neck Association of REALTORS®
Real Estate Information Network (REIN)
Roanoke Valley Association of REALTORS®
Rockbridge Association of REALTORS®
South Central Virginia Association of REALTORS®
Southern Piedmont Land & Lake Association of REALTORS®
Southside Virginia Association of REALTORS®
Southwest Virginia Association of REALTORS®
Virginia MLS CoOp

Multiple Listing Services in Washington

North Central Washington MLS (NCWMLS)
Northwest Multiple Listing Service (NWMLS) {TOP 20 MLS}
Pacific Regional MLS (PACMLS)
Spokane Association of REALTORS®
Walla Walla Association of REALTORS®
Yakima Association of REALTORS®

Multiple Listing Services in West Virginia

Beckley Board of REALTORS®
Central West Virginia Multiple Listing Service
Fayette-Nicholas Board of REALTORS®
Greenbrier Valley Board of REALTORS®
Huntington Board of REALTORS®
Kanawha Valley Board of REALTORS®
Mercer Tazewell County Board of REALTORS®
Mid Ohio Valley MLS (MOVMLS)
North Central West Virginia Real Estate Information Network
Wheeling Board of REALTORS®

Multiple Listing Services in Wisconsin

Central Wisconsin Board of REALTORS®
Door County MLS
Greater Northwoods MLS
MCBOR MLS Inc
Metro MLS
REALTOR® Association of Northwest Wisconsin
REALTORS® Association of South Central Wisconsin Inc
REALTORS® Association of Northeast Wisconsin

Multiple Listing Services in Wyoming

Cheyenne Board of REALTORS®
Laramie Board of REALTORS®
Northeast Wyoming REALTOR® Alliance (NEWRA)
Northwest Wyoming Board of REALTORS®
Sheridan County Board of REALTORS®
Teton Board of REALTORS®

Looking for more information? Check out this article from my friend Sam DeBord on what the MLS landscape will look like in 2019. The charts and write up will give you a keen view for 2020 and 2021 too.


How to add MLS Real Estate Listings?

If you want to add MLS listings to your local MLS, you must be a licensed agent or broker and be a member of your local MLS.

If you want to add MLS listings to your website, you need a modern IDX engine that integrates with your local MLS.

Here are two quick videos that will save you from making some of the mistakes we’ve seen from analyzing more than 100,000 real estate websites.

Be sure to never use an IDX that uses iFrames or Subdomains on your website. Some have tried rebranding this outdated technology as “smart frames” but it’s the same 20-year-old technology that will hurt the chances of your site to rank organically on IDX.

Our exclusive IDX engine contains more than 2,000,000 active real estate listings and 22,800,000 images. It is continually updating new listings and images. Behind the scenes, it’s working for you, to update 110,000 listings and 152,000 images per hour to send new MLS listings to the IDX search pages on your site for some MLSs in as little as 10-15 minutes, so you can be confident that your clients and website visitors will see the most up-to-date listings, images, and information.

==> Click here to see our MLS Coverage page or start your free trial today.

How to add MLS search to your site?

An IDX plugin is the easiest and by far the best way to add home search and consumer engagement tools to your website that your clients will actually use.

Why add an IDX that your clients won’t use and will still send them to Zillow or Trulia where their contact info will be sold to competiting agents? Showcasers never have to worry about that – instead, they’ve learned how to turn their website into a real estate lead generation machine.

Next Steps

What Is IDX Integration? An Explanation for Beginner Real Estate Agents

What if you could become the most trusted source for online real estate listings in your local market?

You may think that is impossible. After all, Realtors are now used to clients starting their new home search on big listing syndication sites. How could you ever gain an edge on these giant corporations?

The answer is a little thing called IDX, but only when you understand the modern term.

With your own website and IDX integration, you wield the ability to not only show off your own listings but tap into the power of the entire MLS database to generate leads and grow your business. How? Read on to find out.

What is IDX?

The acronym “IDX” stands for Internet Data Exchange and is sometimes called Broker Reciprocity. As the National Association of Realtors explains, IDX is a policy within the governing structure of the Multiple Listing Service (MLS), which states that listing information may be shared online by real estate agents who participate in their local MLS.

In practice, this means that Realtors can give consumers access to all MLS data on their own websites. Instead of sending potential clients to a third party listing service or even the local MLS, IDX keeps them on your site.

IDX is not a rigid portal that forces your buyer to use a one-size-fits-all platform. Instead, it is more like a database of MLS listings that can be displayed in different ways. That is why the proper implementation of IDX matters a great deal.

The IDX Integration Difference

How IDX is actually used makes a tremendous difference. It pays to have the right strategies.

This is because IDX, itself, does not have a one-size-fits-all framework. Some solutions to display MLS data using IDX will just display the listings, and that’s it. Unfortunately, simply showing the property listings will not yield the best results because the pages are not indexable by search engines.

Instead of just displaying the listings, a modern IDX integration boosts your website by ensuring that each MLS listing has a page of its own which can be found, and indexed by, the most popular search engines.

Therefore, when someone is searching for a property – or even just local listings in general – your site will have a better chance of being found.

IDX Versus Listing Syndicates

It may be no surprise that most Realtors don’t like the big listing syndicators who are omnipresent in advertising these days. Some of the big listing services (such as Trulia and Zillow) are damaging the credibility of the real estate market and squeezing Realtors for advertising dollars.

Worse, some of the “listings” are bogus from a consumers viewpoint because the houses are not actually for sale. By inflating the number of listings that appear to be available, big listing sites woo consumers into a false reality based on homes that are not really available at all.

While home buyers may be temporarily swayed by the dog and pony show of these corporations, they may come to be frustrated with the experience after coming up empty in their search for a new home.

This, in turn, creates an opportunity for savvy Realtors. It is where IDX integration, properly implemented, levels the playing field.

A real estate agent can and should inform potential clients that the MLS is the gold standard for listings, the most accurate and up-to-date information available. They shouldn’t waste their time with anything less than what’s most effective, right? Your job is to tell that story.

Then, you need to provide them with a great tool to utilize the power of MLS in their search. That is where IDX integration comes in.

IDX Integration

IDX Integration Protects Your Clients’ Info

Most consumers do not realize what these large Listing Sites actually do with their contacts (and budget information) when they sign up on the big real estate portals.

Zillow itself earned more than $1.5 BILLION in 2018 according to their public SEC filings, and the vast majority of this came from their advertising services (e.g. Premier Agents) where they provide consumer contact information to a variety of agents and other partners.

We’ve spoken with several consumer privacy experts that have verified that the average consumer does not realize that “they themselves are the product that these large portals are using so earn billions”.

A modern IDX integration on your own website not only provides your clients’ the real estate website experience that they expect but it also allows you as their trusted hyperlocal expert to help protect their information – yet another part of the value a good Realtor brings to the home buying process.

IDX Implementation That Works

When figuring out how to best bring IDX integration to your website, it’s worth asking what consumers have gotten used to. The fact is, the huge listing services previously mentioned are the ones commanding most of the attention of new home buyers because of their enormous advertising budgets.

Use that to your advantage by mimicking their best qualities or exceeds them. Look for an IDX solution that combines beautiful, rich map-based search tools with listing photos and filtering options.

Of course, it doesn’t have to stop there. Ideally, beyond just searching MLS listings, your IDX integration should also capture the new leads your website is sure to generate from additional search engine traffic.

Another means of lead generation is via organic social traffic. If someone finds a home they love, don’t you want them sharing it via social media? These shares can create additional inbound traffic to your website, as long as you have an IDX solution which makes social media sharing a breeze.

Conceivably, you could spend millions of dollars and an enormous amount of effort and time developing your own proprietary solution. That isn’t necessary, especially if you already have an existing site.

If you do, there’s a good chance you are using WordPress – it is an extremely popular platform for small business sites. WordPress plugins make finding a great IDX integration a piece of cake.

Want to know what to look for in a modern IDX integration? Watch our video that walks through the common mistakes on real estate website, like using an outdated IDX that uses subdomains or iFrames.

IDX Works for the Realtor

If you’re a Realtor, you know how hard it is to penetrate the crowded marketplace for new home buyers with your advertising and message. That’s why it’s so crucial to employ tools such as a modern IDX that tip the balance in your favor.

You may not have millions of dollars to spend on advertising like the big listing sites, but you have something even better: the trusted authority of a hardworking, community-focused real estate agent – you, and with the right IDX engine behind your website, you can rank well on Google.

You are a resource for new homes in your community; they see your signs, they see your advertisements, they see you at local events.

This local presence is an advantage that the big listing websites will never have.

Bring the power of MLS listings to your website with IDX integration, and you can trade on that authority in a way that will not only endear you to your existing clients – it will win you countless new ones as well.

Do you agree that IDX integration is a game-changer? Leave a comment below and let us know what you think!

CCPA For The U.S. Real Estate Industry: An Introduction

In 2018, California has passed the California Consumer Privacy Act (CCPA). Much like its predecessor, the GDPR, CCPA will significantly increase the rights of consumers to access and manage their personal data. This is an introduction to the CCPA and how CCPA will affect real estate agents, brokerages and technology companies in the U.S. real estate industry.

5 Essential Strategies For Your Real Estate IDX Website

The ability to stand out in an increasingly competitive market is a challenge. What can you do to  compete online? Our new content series will be focusing on the unique value that a real estate website gives you and how to get the most out of it. Just having a website isn’t going to get you too far. It’s like having a car but not putting gas in it. If you don’t invest even a little bit of time and money, you’ll probably not get the most of it. It’s very easy to mis-spend, and just because you spend a lot of money on a fancy website, it doesn’t necessarily mean you are guaranteed success.

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